The "Ram Heart" | Guts Glory Ram Truck

Guts. Glory. Ram. For the Ram Truck lovers here is the newest TV commercial entitled "Ram Heart"

Press:
Agency The Richards Group enlisted Lucky Twenty One directing duo The Chartrands and editorial house Lucky Post for a return to RAM country—, a place where heart, desire, conviction and fight never ride shotgun.

In collaboration with the agency’s creative team, The Chartrands, Lucky Post editor Sai Selvarajan, sound designer Scottie Richardson and colorist Brian Boungiorno, this spot pays tribute to the team at Ram who are moving “Heaven and Earth” to design, engineer and build the very best trucks.

Like the craftsmanship and depth of spirit highlighted in the commercial, this production personifies RAM’s Guts and Glory attitude and goes way under the hood to expose it.

Credits:
Ad Title: Ram “Heart”
Agency: The Richards Group
Group Creative Directors: Rob Baker, Jimmy Bonner
Copywriter: Chad Berry
Art Director: Mike LaTour
Producer: Craig Mungons
Production Company: Lucky Twenty-One
EP: John Gilliland
Directors: The Chartrands
Editorial: Lucky Post
Editor: Sai Selvarajan
Sound: Scottie Richardson
Color/Finish: Tone Visuals (Brian Buongiorno)

Dodge Journey Search Commercial

The newest ad campaign for the Dodge Journey wants us to get off our computers and get out and search.The Dodge Journey was made to be a search engine to help you explore the world wide world. To get people to explore the world wide world, Dodge left three Journeys somewhere out there for you to find. You find one, you can have one.
Credits:
Client: Dodge
Project: "Search Engine for the Real World"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Aaron Allen, Joe Staples, Michael Tabtabai
Copywriter: Greg Rutter
Art Director: Mike Giepert
Executive Producer: Corey Bartha
Agency Producer: Aime Graham
Account Team: Thomas Harvey, Lani Reichenbach, David Newsome, Randy Ortiz
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Biscuit
Director: Steve Rogers
Executive Producer: Holly Vega
Director of Photography: Toby Irwin
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Ryan Shanholtzer
Post Executive Producer: Patty Brebner
Executive Producer: Robert Owens
Producer: Colin Clarry
Composer/Artist: John Fahey
Song: "Dance of the Inhabitants of the Invisible City of Bladensburg" from the album Yellow Princess

New Dodge Charger Ad Campaign "The Future of Driving" is Here

The Dodge Charger has always bucked the latest car trends with it's throwback muscle car style and performance, so it is no surprise that in their latest ad campaign they once again brand themselves as the antithesis of computerized technology. The cool new spot is set in the near future where technology has taken over everything and features some great new slogans like "Never Neutral" and "Leader of the Human Resistance". Ironic though is that the Dodge Charger does use computer controlled devices in their cars.