NHL 13 "This Is Our Game" Extended Cut Commercial

With the NHL players strike looming this new commercial "This is Our Game" for the EA Sports NHL 13 game might be the only hockey we'll be getting for awhile. The extended cut above was created by the ad agency Heat, and gives us a awesome look at why fans love the game so much.

Credits:
Advertising Agency: Heat, USA
Executive Creative Director: Steve Stone
Creative Director: Warren Cockrel
Associate Creative Director: Anna Rowland
Senior Art Director: Mark Potoka
Senior Copywriter: Ben Salsky
Executive Content Producer: Brian Coate
Content Producer: Anna Askew
Assistant Account Manager: Lauren Peck
TV Production Company: Supply & Demand Integrated
Director: Josh Taft
Director of Photography: Don Davis
Production Designer: John Hammer
Executive Producer: Kira Carstensen
Line Producer: Josh Porter
Editorial Company: Arcade
Editor: Kim Bica
Assistant Editor: Kelly Henson
Executive Producer: Nicole Visram
Producer: Denice Hutton
Conform / Visual Effects: Ntropic
Creative Director: Nathan Robinson
Flame Artists: Nathan Robinson, Matt Tremaglio, Jesse Boots, MB Emigh Producer: Fawn Fletcher
Head of Production: Melissa Warhaftig
Color: Company 3
Producer: Denise Brown
Colorist: David Hussey
Recording Studios: Beacon Street Studios
Mix / Sound Design Engineer: Paul Hurtubise
Producers: Caitlin Rocklen, Leslie DiLullo
Music Composition: Beacon Street Studios
Sing Title: "Askher"

EA SPORTS NCAA Football 13 TV Spots

The latest ad campaign from San Francisco-based Heat for EA Sports NCAA Football 13.
The campaign is directed by Moxie Pictures' Martin Granger, campaign consists of three commercials: Son, Tiger, and Wrong
"Son"

Now you can put a Heisman legend on any team you want. Just don't be surprised when your Buckeye dad doesn't like seeing a Michigan alum on his team. NCAA Football 13.

"Tiger"

How far would you go for the Heisman? Mike the Tiger puts RG3 on LSU, only to find out Les Miles isn't so pumped about it.

"Wrong"

Now you can put a Heisman legend on any team you want. But when that team is Georgia and that legend is Tim Tebow, well that's just wrong. Right?


Credits:
Client: Electronic Arts
Product: NCAA Football 13
Spot Titles: “Son”, “Tiger”, “Wrong”

Agency: Heat
Chairman/Executive Creative Director: Steve Stone
Creative Director/Copywriter: Warren Cockrel
Associate Creative Director/Art Director: Anna Rowland
Senior Copywriter: Ben Salsky
Senior Art Director: Mark Potoka
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Director of Account Services: Aaron Lang
Account Director: Eddie Garabedian
Business Affairs Manager: Russ Nadler

Production Company: Moxie Pictures, New York
Director: Martin Granger
Director of Photography: Alar Kivilo
Executive Producer: Karol Zeno
Line Producer: Heidi Soltesz
Production Designer: Ken Averill

Editorial: Arcade Edit
Editor: Greg Scruton
Managing Partner Damian Stevens
Executive Producer: Deanne Mehling
Post Producer: Denice Hutton
Assistant: Dean Miyahira

Telecine: Co3
Producer: Denise Brown
Colorist: Dave Hussey

Online & VFX: Chris Homel, Airship Post
Producer: Terry O’ Gara

Mix: One Union Recording, San Francisco
Engineer: Joel Raabe

Music Composition & Sound Design: Beacon Street Studios, Venice
Composer: Andrew Feltenstein & John Nau
Sound Engineer: Paul Hurtubise

HSBC Serious Play Commercial featuring The Black Keys Lonely Boy

This new ad for HSBC and Hong Kong Rugby Sevens has got it all from the The Black Keys, George Gregan, Jason Robinson, Green Army dudes, Cowboys, Mexican Wrestlers, Elves and some Disco boys all the while playing Rugby in the streets of Hong Kong.

Credits:
Agency: JWT London
Client: HSBC
Global Creative Director: Axel Chaldecott
Global Creative Director: Daniel Hennessy
AD: Miles Bingham
AD: Kevin Masters
CW: Kevin Masters
CW: Miles Bingham
Agency Producer: Romila Sanassy
Agency Planner: Orlando Hooper-Greenhill
Media Agency: Mindshare
Director: Paul Middleditch
Production Company: Annex/Plaza Films
Editor: Andy Packer
Editor: Peter Whitmore
Sound: Sam Ashwell @ 750MPH
Music Artist: The Black Keys

EA Sports FIFA Soccer 12 United States of FIFA "Get Ready" Spot

In the commercial for the new EA Sports FIFA Soccer 12, United States of FIFA they claim It's not just a game, it's a movement. The ad title "Get Ready" features NBA star Steve Nash, Seth Meyers from SNL and US Soccer goalie Hope Solo, the music is Ice Cream by The Battles.
Credits:
Agency: Heat, San Francisco
ECD: Steve Stone
CD: Warren Cockrel
ACD: Anna Rowland
Sr. CW: Ben Salsky
AD: Mark Potoka
Executive Producer: Brian Coate
Content Producer: Jonathan Matthews
Director of Client Service: Aaron Lang
Account ManagerNathan Shamban
Production Company: SKUNK
Director: Brent Harris
Executive Producers: Matt Factor, Shelly Townsend
Line Producer – Gunther Campmine
DP: Christopher Doyle
Production Designer: Floyd Albee
Editorial: Arcade Edit
Editor: Paul Martinez
Assistant Editor: Sean Stender
Executive Producer: Deanne Mehling
Producers: Ali Reed, Cristina Matracia
Finish & GFX: Ntropic
Online Artist & Visual Effects: Nate Robinson
Producer: Jenna Louie
Color: Company 3
Telecine Artist: David Hussey
Music Licensing: Beta Patrol
Executive Producer: Dayna Turcotte
Track: Ice Cream
Artist: Battles
Mix & Sound Design: One Union
Audio Engineer: Joaby Deal

EA Sports MMA Commercial "Global Ring"

Like the Mixed Martial Arts sport this new TV spot has an international feel. Directed by Jason Smith for San Francisco based ad agency Heat, this ad gives viewers a view of both sanctioned and back-alley mixed martial arts fights in exotic locales around the world.

Credits:
Brand: EA Sports MMA
Agency: Heat SF
CD: Steve Stone
AD: Woody Kurupintsiri
Copywriter: James Duffy
EP: Brian Coates
Broadcast Producer: Chris Weldon
Production House: HSI Productions
Director: Jason Smith
DP: Marcelo Durst
EP: Maddi Carlton
Producer: Paul Ure
Editorial: Final Cut LA
Editor: Richard Learoyd
EP: Saima Awan
Producer: Jennifer Miller
Telecine: The Mill NY
Colorist: Fergus McCall
Producer: Claudia Guevara
VFX: Dashing Collective
VFX Supervisor: Rob Moggach
EP: Danielle Lyons
CG Supervisor: Doug Law
Producer: Debbie Cooke
Music/ Sound Design/Mix: 740 Sound Design, SF
Designer(s): Eddie Kim, Rommel Molina
Mixer: Eric Ryan
EP: Scott Ganary
Shoot Location: Rio De Janiero, Brazil

EA Sports Team Golf with Tiger Woods and Curling Meets Golf

Tiger Woods teams up with three other PGA players in new advertising campaign for the June 8 launch of team golf game, Tiger Woods PGA Tour 11. The game, for Xbox, PlayStation and Wii, is by EA SPORTS, label of Electronic Arts, Inc., Redwood City, Calif. The campaign, breaking today, was created by advertising agency Heat, San Francisco.
The commercial has football-style pre-game hoopla that leads to a Team America (Tiger plus Rickie Fowler) v. Team Europe (Ian Poulter and Edoardo Molinari) golf match. The U.S. team huddles and takes advice from coach Mike Ditka. Tiger putts for the win. Red fans, on cue, “Go Crazy.”

Also breaking online this week is the first of five hybrid team sport/golf videos. Curling sweepers guide Tiger’s putt. Team Europe shoots basketball 3-pointers, with a pitching wedge. A hockey goalie stops three Ian Poulter drives-on-goal; a fourth scores. A soccer goalie leaps to block Tiger’s putt. And an omnibus combines all those sports, plus football.

The campaign concept is “All the excitement of team sports meets golf... now with team play.” Tiger Woods PGA Tour 11 introduces team golf and Ryder Cup play. The campaign is tagged “Welcome to team golf.”

Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com. Wieden+Kennedy, Portland, is the media agency.

Creative credits go to Heat executive creative director Steve Stone, associate creative director/copywriter Warren Cockrel and art director Anna Rowland. The director is Justin Reardon of production company Anonymous Content, Culver City, Calif.