Ebay Gets A New Look

After 17 years ebay finally straightens out their logo. Ebay announced that coming this fall we can expect to see their new logo go live.

Ebay President, Devin Wenig tells us all about it...

"Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today."

Read the full statement HERE. Below for all you infographic lovers are some interesting stats on just how ebay is doing.

New eBay Inspiration Shop in New York | QR Code and Mobile Tech at Work...Finally

Say goodbye to long lines and crowded stores—now shoppers can literally go window shopping and actually purchase the latest, hottest items with the wave of a smartphone!

Grand Opening of eBay Inspiration Shop in the Big Apple!
eBay and designer Jonathan Adler unveiled the "eBay Inspiration Shop" New York City - a 24/7 "shoppable" storefront with interactive windows showcasing a collection of new, must-have merchandise for the fall season—from denim to digital cameras, engines to eReaders and wristwatches to new wheels.

Inspiration Shop Leverages eBay Mobile Technology
The "always-open" store windows enable shoppers to browse and buy the very moment inspiration strikes, leveraging eBay's mobile technology to shop anytime, anywhere, anyhow. The eBay mobile app allows consumers to scan custom Quick Response (QR) codes and shop similar items from more than 200 million listings on the eBay marketplace.

Top trendsetters, including actors, designers, bloggers, stylists, editors, photographers, models and musicians, were tapped to help curate the items featured in the Adler-designed windows by sharing their shopping wish lists for fall. Contributors include: Molly Sims, Lake Bell, Betsey Johnson, Charlotte Ronson, Coco Rocha, Justin Bell, Liz Lange, Simon Doonan, among others.

A new national study on shopping reveals that nearly half of shoppers want to make an immediate purchase when they find an item they love, and also browse store windows for inspiration.

New Ebay Ads "When It's On Your Mind"

The campaign is fully integrated, blending new and traditional channels including TV, outdoor display and social media. Outdoor displays ads will be seen in New York, Chicago, San Francisco and Los Angeles starting October 17. Street-level outdoor executions of the ad campaign will use custom Quick Response (QR) codes that can be accessed using eBay’s RedLaser mobile scanning technology. This will allow consumers to shop for products on the spot, whether in a train station or outside a pedestrian shopping area. QR codes will lead to custom eBay landing pages featuring great shopping finds for all shopping enthusiasts.
Online ads will consist of takeovers on YouTube and Yahoo, banner placements will be on Mashable, eHow, The New York Times, SF Gate, InStyle and Pandora.
Credits:
Ad Agency: Venables Bell & Partners, San Francisco.
via: The Inspiration Room

Interesting Ebay Viral Marketing Campaign

A very interesting viral spot, short film created for Ebay by Belen Gayan. The Ebay spot, film, viral, commercial,(I'm sorry I don't know what to call it) is really pretty good, enjoy.

Agency: CAA, Los Angeles
Executive Creative Director: Jae Goodman
Creative Directors: John Kaplan, Jesse Coulter, Andrew Ault
Agency Producer: Matt Bijarchi
Director: Belen Gayan
Screenwriters: Belen Gayan, Andres Duque
Producers: Allison Kunzman, Rafia Montilla, Toni Moreno
Executive Producers: Patrick Milling Smith, Brian Carmody
Production Company: Smuggler, NY/LA
Editors: Anna Oriol, Gabriela Soria
Cinematographer: Sergi Vilanova
Production Designer: Marta Marrero
Sound: Xevi Masip, Alex Perez
Music: La Crem