BiC "Roborazor" Ad Attempts to Make a Sharp Point in the Shaving Technology Genre

As part of BiC Flex 4 new ad campaign, the company better know for making pens and lighters have created a spoof ad that takes a clear shot at their razor blade competitors. In the satirical spot titled 'Roborazor', BiC invents a fictional hands free shaving experience that includes 11 rotating micro blades. Ironically, the company that invented the first ball point pen is not the first advertiser to create a parody advert about the razor blade industry and their drive to out do each other with their so called leading edge shaving technology - remember Gillette's 'MagmaCore Extreme'.

Credits:
Advertising Agency: CP+B, USA
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Aaron Starkman
Art Directors: Simon Au, Jon Lane
Copywriter: Andrew Caie
Copywriter/Producer: Liliane Clune

Gillette Ad Takes Shaving to the 'MagmaCore Extreme'

Poking fun at themselves, Gillette has created a great in-house spoof ad that introduces the latest in shaving blade technology with the 80 blade razor. The UK advert perfectly satirizes the recent craze of razor blade companies attempt to out do themselves with the number of blades they can fit on a razor. I know I asked myself the same question - and apparently the answer is 80.