Big Bloom Bubble Gum Publicty Campaign is Full of Hot Air

I guess the people in Thailand have not heard of the 'Balloon Boy', as gum maker Big Bloom have created a  marketing ploy that is very reminiscent of the failed publicity stunt.   In all fairness, bubble gum lends itself well to the simple stunt gag when as all you need is a big pink balloon.  The  idea of a boy flying off on a big bubble of gum is nothing new either, as previous print ads from Pringles and rival gum makers HubbaBubba and SuperBomba all attest to.

Credits:
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wuthinan Jindafai
Copywriter: Asana Kaoian

Best of the Best Publicity Stunts

With the economy as bad as it is, there has been a lack of great commercials and advertising to share recently, luckily for us there are vast resources of goodies to be found on the web. I give you exhibit A,the Taylor Herring PR firm and their team compiled a list of the Top 50 Publicity Stunts. Some of my favorites on the list:
Tiger Tees Off.

Dove’s Campaign For Real Beauty.

Extreme Scrabble.
My personal fav is the Polar Bear Stranded On The Thames a launch stunt for natural history channel Eden executed by the PR firm Taylor Herring.
The 50 top publicity stunts was selected by the team at award-winning Public Relations agency Taylor Herring PR, what do you guys think of the list? Any PR stunts that should have been included on the list?