Zales 2011 Holiday Commercial - Expressions in Love at it's Finest

Zales kicks up the love factor with their 2011 Christmas Holiday commercial. The ad also features the music of the Alabama Shakes and the song title is "You Ain't Alone".

Zales Christmas Commercials "OMG" and "Speechless"

The new christmas holiday commercials for Zales Diamonds The Oh My Gosh Store entitled "OMG" and the second Zales Ad How Did You Know Store entitled "Speechless."

The ads also feature the music and song "Girl is on my mind" from by blues-rock band, the Black Keys. "You know her, We know diamonds."
Credits:
Advertising Agency: GSD&M Idea City, USA
Executive Creative Director: Mike Wilson
Group Creative Directors: Brent Ladd
Creative Director / Art Director: Ralph Yznaga
Creative Director / Copywriter: Ray Longoria
Art Director: Keli Linehan
Copywriter: Charlie Wolff
Executive Producer: Brent Holt
Prod Company: Beast Austin
Editor: Sam Sellis
Account Service: Jennifer Warren, Shannon Lugo, Walter Harris, Jamie Bruno
Marketplace Planning: Jasmin Esquivel
Production Co: HSI
Director: Irv Blitz
Producer: Franny Freiberger
Post Production: Chemical Effects & Beast Austin
Editor: Shauna Prescott & Jim Reed
Producer: Liz Hiza & Cara Sturgiss

Zales Love Rocks "String" Commercial

Zales Jewelers Love Rocks commercial titled "String".

An absolutely beautiful commercial for Zales Jewelers, featuring the music of Robert Francis. The original romantic ballad is written by Robert entitled "Don't Forget Love" and he sings it beautifully. Nicole Dionne of PrimalScream, the Music's creative director said: "I knew that Robert was the ideal choice to elicit the emotional overtones of the spot. He is an incredibly talented songwriter and his authentic, acoustic style perfectly captures the raw emotion and longing required to underscore the visuals."

Well done, The Richards Group should be present at the advertising award shows for sure this year. I'm sure thanks to the Zales commercial we will be hearing more music from Robert Francis.

Client: Zales
Spots Title(s): String
First Air Date: 10/13/08
Agency: The Richards Group
Writer: Mike Duckworth
Agency Senior Producer: David Rucker
Art Director: Terence Reynolds
Creative Director: Chris Smith
Production Company: MJZ
Director: Ray Dillman
DP: Pieter Vermeer
EP(s): Jeff Scrutin
Producer: Phillip Ruddy
Music: PrimalScream Music
Executive Music Producer: Nicole Dionne
Producer: Scott Burton