What If Da Vinci, Van Gogh and Degas Had ShutterStock?

What if Leonardo Da Vinci, Vincent Van Gogh and Edgard Degas would have known about shutterstock. Their masterpieces would just might have looked different. A new print ad campaign for the European market with a strong visual impact promoting the richness and variety of the Shutterstock image library.

Tagline: "From Scratch To Masterpiece. Shutterstock"

Credits:
Ad Agency: plan.net
Country: France
Client: Shutterstock
Creative Director: Peter De Meurichy
Art Director: Evelyne Erviti
Copywriter: Nicolas RICHARD

Starbucks Interactive Storefront

To launch their My Starbucks Rewards program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. The latest from BBDO, Blast Radius and The Media Merchants allows users to reveal rewards by touching gold stars in an animated interface throughout the display.

The My Starbucks Rewards program will be rewarding regular customers for their frequent visits, making the Starbucks Interactive Storefronts the perfect platform to engage consumers on site through the interactivity of the displays. Blast Radius developed the concept (in creative partnership with BBDO) while The Media Merchants provided the interactivity and installation of the storefronts.

“Interactive Storefronts allow us to engage with consumers in a fun and immersive way by leveraging their high traffic retail locations,” says Brad Foster, CMO at The Media Merchants. “At The Media Merchants we strive to incorporate new ideas and new technologies, we love working with Starbucks as they're a great forward thinking client.”

The four storefronts provide passersby with a fun interactive experience as gold and white stars move throughout the display. Users can play with the stars and reveal rewards from the My Starbucks Rewards program.

In 2010, Starbucks Tazo tea Interactive Storefronts achieved international attention, allowing users to guide a creature of their choosing to find the ingredients of the Tazo teas. Watch the video here.

The campaign runs until January 4, 2011 in Toronto at 4 King St. W and 765 Yonge St. The Vancouver locations are 802 W Hastings St. and 498 Robson St.

Credits:
Creative Agency: BBDO, Toronto
Creative Agency: Blast Radius
Media Agency: Mediacom
Execution & Interactivity: The Media Merchants
Interface Development: Thinkingbox

Thanks Glossy

Word as Image | by Ji Lee

The Challenge: to create an image out of a word, using only the letters in the word itself.
The Rule: use only the graphic elements of the letters without adding outside parts.
Credits:
Created by: Ji Lee
Animation by: Bran Dougherty-Johnson
Sound design by: Joel Pickard

The Vitruvian Man: The Most Recognized Health and Fitness Ad Campaign in History

As part of AICP Call for Entries for their 'All Advertising is Art' Campaign, they have created a satirical yet thought provoking spot. The premise that Leonardo da Vinci as a Creative Art Director is as ingenious as the renaissance man himself. By implementing today's market research strategies to historical events, albeit often fictional, it demonstrates the historic power of persuasion and makes a compelling argument that art is advertising.


Credits:
Agency: VCU Brandcenter