Gravity Meets it's Archenemy in ASICS 'Levitation' Ad

A cool 72 square foot shoe was built to demonstrate the anti-gravity possibilities of Japanese athletic apparel company ASICS and their new ultra-lightweight GEL-Blur33 line of footwear. The clever spot pulled off a pretty ingenious and original floating shoe effect and even more impressive is they did it without the use of any CG technology or special effects.  Like watching art in progress, it is nice to see an advertisement that does not rely too heavily on technology, but more on the creative ingenuity of the human mind.

Credits:
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Director: Kevin Lukens
Art Director: David Reyes
Art Director: Ali Filsoof
Copy Writer: Schuyler Vanden Bergh
Account Supervisor: Danielle Chalin
Group Account Director: Michael Catanzaro
Agency Producer: Mickey Strider
Director: Alex Ogus
Production/Editing: TWC

Puma Wastes No Time with 'Blam! Blam!' Ad

From the country that has given us some of the fastest runners on Earth, such as current Olympic champion sprinter Usain Bolt, it makes perfect sense for Puma to affiliate themselves with the small Caribbean island of Jamaica. In the first of a series of ads, we meet the fastest band in the world, Rocker Flex and Groove, as they run through the streets of Kingston without missing a beat.   Reminiscent of the movie Cool Runnings, the commercial is a great start for Puma as it is a fresh and fun spot, fitting from the people who have given us reggae, roti and that lovable Jamaican bobsled team.

Credits:
Agency:Droga5
Creative Chairman:David Droga
Executive Creative Director:Nik Studzinski
Executive Creative Director:Ted Royer
Copywriter:Scott Bell
Art Director:Jesse Juriga
Head of Integrated Production:Sally-Ann Dale
Senior Agency Producer:Dana May
Production Company:MJZ
Director:Fredrik Bond
Director of Photography:Mattias Montero
Executive Producer:Eric Stern
Executive Producer:David Zander
Producer:Line Postmyr
Editorial:Spot Welders
Editor:Haines Hall
Executive Producer:Joanne Ferraro
Post Production:MPC/LA
Colorist:Mark Gethin
Smoke Artist:Ben Davidson
Smoke Artist:Mark Holden
Head of Production:Andrew Bell
Motion Graphics:Charlex
Music/Sound Design:Beacon Street Studios
Sound:Sound Lounge
Mixer:Philip Loeb

Reebok Reetone Print Ads

Reebok, appropriately named after an African gazelle, latest marketing campaign features print ads simply titled "Paint", "Newspaper" and "Plant".  The photos effectively demonstrates how the British based companies footwear can tone butts and legs during normal daily activity.   

Credits:
Advertising Agency: DDB Entertainment, Berlin, Germany
Art Director: Stephanie Barth