The NBA Kia 2012 Tip-Off Is Going To Be Big | "Countdown" Ad

With the NBA season set to Tip-Off the 2012 season October 30th, actually that's the KIA Tip-Off, ad agency Goodby Silverstein & Partners created the commercial "Countdown".
The ad features NBA stars Andre Iguodala, Andrew Bynum, Kobe Bryant, Kevin Garnett, Stephen Curry, Joakim Noah, and Blake Griffin as they gear up for the roar of the crowd and the start of another season.

Credits:
Agency: Goodby Silverstein & Partners
Co-Chairman/ Creative Director: Jeff Goodby
Creative Director: Marty Senn
Creative Director: Nick Klinkert
Copywriter: Zac Spector
Copywriter: Dave Bird
Art Director: Michael Gurman
Executive Producer: Tod Pucket
Producer: Timothy Plain
Production Company: Bob Industries
Director: Spencer Susser
Executive Producers: TK Knowles, John O’Grady, Chuck Ryant
Production Supervisor: Rachel Slayback
Production Manager: Bart Lipton
Editorial Company: Arcade Edit
Editor: Kim Bica
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Denice Hutton

3 New Foot Locker Approved Ads Featuring NBA Stars Bosh, Love, Harden and Westbrook

Carmelo Anthony hires a team of "extra Melos" to wear all his Approved Foot Locker gear at the same time in the new Foot Locker TV ad. The Tear Away commercial featuring James Harden and Russell Westbrook with the mustard is below.



James Harden likes to keep his Approved Foot Locker gear fresh. Russell Westbrook tests the limits of that dedication. So he always wears more than one. The Beard wins. Approved.

The third commercial entitled "Yacht" features Westbrook, Harden, Love and even Chris Bosh is the best of the Foot Locker ads.



Russell Westbrook, James Harden and Kevin Love are sporting new Foot Locker Approved gear. There's no way they're getting it wet. Chris Bosh wants to see how far they'll go.

And finally, here is a quick behind the scenes video of the four NBA stars from the making of the "Approved" spot.



Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director / Copywriter: Alex Taylor
Associate Creative Director / Art Director: Jason Stefanik
Executive Producer: Anthony Curti
Assistant Producer: Lawrence Chen
Music Producer: Melisa Cheste

Foot Locker Approved | Behind The Scenes

NBA "Live Forever" Commercial from TNT

The NBA "Live Forever" TNT commercial that first aired on Christmas Day is driving basketball fans crazy with excitement. A really heart felt spot that tugs on every fans emotions all set the beautiful music of Drew Holcomb & The Neighbors and their song "Live Forever."

Lyrics to the NBA Live Forever ad:
Take Courage, when the road is long
Don't ever forget that
You are never alone
Some people say faith is a childish game
Play on, children, like it's Christmas day
I want you to live forever
Underneath the sky so blue
I want you to live forever
Underneath the sky so blue
Oh yeah, I want you to live forever
Underneath the sky so blue
Oh, I want you to live forever
Underneath the sky so blue...

NBA "So Happy Together" The New Big Head Commercial

Here is a great new ad for the NBA entitled "So Happy Together". The commercial features some of the biggest heads, I mean names in the NBA (D. Wade, Lebron James, Kobe, Shane Battier, Pierce and many more) who appear as bobble heads and all singing the song "So Happy Together."

Credits:
Advertising Agency: Goodby Silverstein & Partners
Client: NBA