Michael Bay's Need for Speed The Run TV Commercial

Experience a action-packed, coast-to-coast race for your life, all through the eyes of Michael Bay. Get ready to race for your life. In stores November 15th
Credits:
Director by Michael Bay via The Institute, Los Angeles.

Tricks Are For Kids in Rocksmith "Guitar Baby" Viral Ad Campaign

What makes for a great viral marketing campaign? The answer appears to be babies and impressive tricks. As part of software developers Ubisoft and the launch of their cool new guitar video game Rocksmith, they have created one of the most realistic prank ads I have ever seen. This ingenious piece of viral marketing and special effects makes the e-Trade and dancing Evian babies look archaic in comparison. Like a great illusionist, the spot's use of clever edits and simple youtube style camera work help sell the elaborate hoax.

Electronic Arts -The Sims Goes All 'Medieval' Up In Here with their Latest TV Ad

The worlds best selling simulated video game series The Sims and their creators Electronic Arts have enlisted funny actor Donald Faison to help promote their latest video game release. Best known for his role as Turk in NBC's Scrubs and the hit teen movie Clueless, Faison does a great job in this funny new TV ad. The likable actor demonstrates his natural charm and comic ad-lib skills as he takes us on a virtual tour of the latest in the line of the popular game series with The Sims Medieval.

Credits:
Advertising Agency: Draftfcb, San Francisco
Creative Directors: Tony Vazquez, Colin McRae
Art Director: Gregg Foster
Copywriter: Jeff White
Associate Creative Directors: Amber Justis, Bob Goeldner
Sr Producer: Jeremy Arth
Production Company: Go Films
Director: Dennie Gordon
Visual FX: Shilo
Editorial: Beast San Francisco
Editor: Connor McDonald

Activision's Call Of Duty Black Ops "There's A Soldier In All Of Us" TV Ad

This great commercial for Call of Duty: Black Ops takes the first-person shooter video game experience to another level with it's ingenious premise of placing everyday people in direct combat scenarios. The spot is funny and the cinematography is top notch, but what really makes this ad work is the classic song "Gimme Shelter" by The Rolling Stones, as it makes the perfect soundtrack to the impressive visuals. The Stone's however don't have much say in the matter as New York-based ABKCO Music & Records holds the rights to the song. They also licensed "Sympathy for the Devil" to be used as background music for scenes inside the game as well.

Credits:
Advertising Agency: TBWA/Chiat/Day, Los Angeles, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Oliver Rabenschlag
Associate Creative Directors: Blake Kidder, Patrick Almaguer
Executive Producer: Anh-Thu Le
Producer: Stanton Hill
Art Director: Chase Madrid
Copywriter: Chris DeNinno
Production Company: MJZ, Bicoastal, London
Director: Rupert Sanders
Executive Producers: David Zander, Eric Stern
Producer: Laurie Boccaccio
Director of Photography: Greig Fraser
Production Designer: Dominic Watkins
Costume Designer: Nancy Steiner
Editorial: Spot Welders, Bicoastal
Editor: Nell Smith
Post Production Producer: Carolina Wallace
Visual Effects: Asylum, Santa Monica, CA
Visual Effects Supervisor/Lead Compositor: Jonny Hicks
Visual Effects Producer: Michael Pardee
Visual Effects Post Producer: Ryan Meredith