Sony Electronics "The Rocket Project" The Countdown Begins

The Rocket Project is the world’s first literal product launch and the ultimate product demonstration. Created by Sony Electronics’ agency of record, 180 Los Angeles, the project showcases the amazing capability of both the Intel chip and the Sony VAIO laptop. People can follow the students as they attempt to launch a rocket and make their dreams a reality, through online initiatives and a documentary film.Link to web site: http://www.sony.com/rocketproject Eight high school students come together for the ultimate science project: to launch a rocket by harnessing the computing power of today's Sony VAIO notebook.
Credits:
Client: SONY Electronics USA
Campaign: VAIO, The Rocket Project
Digital/Films: Apollo Video Trailer, The Countdown Begins
Agency: 180 Los Angeles

AGENCY
Executive Creative Dir: William Gelner
Creative Director: Amir Farhang
Art Directors: Ryan Pocket Fluet, Jungshih Wang
Copywriter: Ben Barney
Designer: Kevin Will Chen
Head of Production/Managing Partner: Peter Cline
Senior Producer: David Emery
Digital Producer: Christopher Neff
Planner: Brit Browning
Account Director: Kelli Stam
Account Manager: Lauren Keeton

WEB SITE
Web Site Development: Hello Design
Creative Directors: David Lai, Hiro Niwa
Associate Creative Director: Sung Hean
Design Director: Eunice Oh
Executive Producer: George Lee
Senior Project Lead: Barry Chiang
Technical Lead: Justin Blackwell

PRODUCTION
Production Co.: @radical.media
Director of Photography: Zoran Popovic
Executive Producer: Frank Scherma
Executive Producer: Justin Wilkes
Head of Production: Bob Stein
Producer: Andrew Fried
Story Producer: Amy Korngiebel
Casting Director: Aine Carey
Shoot Location: Los Angeles/Black Rock , NV
Date: 1/17 to 4/12/10

EDITORIAL
Editorial Co.: Outpost Digital
Editors: Ting Poo, Julie Ellison
Executive Producer: Liz Frisell-Mason
Assistant Editor: Chris Messina

MUSIC
Stock

CLIENT CREDITS
Senior VP Corporate Marketing: Stuart Redsun
Director of Brand Messaging: Alberto Escobedo
Sr. Manager, Brand Messaging: Ken Byers