An Initiative Of Volkswagen | The Funny Safety Theory

Volkswagen VW creates a bottomless trash can promoting a happier environmentally better world. The Swedish site http://www.rolighetsteorin.se/ which translates in english to mean a Funny Safety Theory has ideas on how to do just that.
Varldens djupaste soptunna - The worlds deepest dustbin.Throwing garbage in a garbage can instead of on the ground should not reasonably be so difficult. Surprisingly, many still fail with this. Can we get more people to throw rubbish in the bin instead of on the ground by making it more fun? The result you see here.
Pianotrappan - Take the stairs.
"Take the stairs instead of escalators or elevator and feel better" is something you often hear or maybe read in Sunday attachments. Few if any people have followed this advice. Can we get more people to take the stairs over the escalator on a normal day in Stockholm, by making it more fun to take the stairs? The result you see here.
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