Nike Says So Long To Lance Armstrong

We wont be seeing Lance Armstrong and Nike together any longer nor as chairman of LIVESTRONG, the cancer non-profit organization he founded. Nike gave him the boot today and Lance stepped down from Livestrong via a Tweet. Nike is continuing to support Livestrong...Rough day for Lance.

NIKE STATEMENT ON LANCE ARMSTRONG

Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner.

Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.

Nike Introduces The LEBRON X Commercial

Forged by time, heat and pressure the diamond inspires LeBron James' tenth Nike signature shoe is introduced with this new TV ad/commercial campaign.

Each colorway of the LEBRON X has a unique story. The blue diamond colorway is symbolic of the blue tint diamonds gain from interaction with electricity, which can be paralleled to James' electric style of play. The cutting Jade colorway is inspired by the Chinese art of cutting jade using diamonds. The story continues throughout the season with multiple colorways linked to the diamond.

Heat, time and pressure are three things James has faced, and they act as the shoe’s inspiration. Although a refined diamond is beautiful, it takes work to get there – it starts as a dull rock. Over time, it gains clarity and sharpens with multiple facets.

Italian Footballer Mario Balotelli and The Nike Mohawk Barbershop Commercial

Nike Football, My Time is Now the Mario Balotelli Nike Barbershop commercial.

So now you know why and how the Italian footballer got the mohawk look.

Nike "I Would Run To You" Commercial

Love makes people do crazy things. Like run across the country. See how strong running reunites a long distance couple in the new Nike ad created by W+K, Portland.

Credits:
Agency: W+K Portland
Client: Nike
Global Creative Director: Alberto Ponte
Global Creative Director: Ryan O'Rourke
CW: Reuben Hower
Director: Ringan Ledwidge
Art Director: Stuart Brown
Senior Producer: Jennie Lindstrom
ECD: Mark Fitzloff
ECD: Susan Hoffman
Director of Broadcast Production: Ben Grylewicz
Production Company: Rattling Stick
Director: Ringan Ledwidge
Exec. Producer/Line Producer: Jennifer Barrons
Director of Photography: Jess Hall
Editorial Company: Work

New NIKE+ FuelBand "Counts" Commercial Video

Nike pumps up their game in the new "Counts" spot featuring a cast of celebrities and sports figures including: Kevin James, Edward Scissorhands, Ferris Bueller, Paul Blart, LeBron James, Kevin Durant, Rucker Park and few more and clips of many popular movies, you'll just have to watch it to soak it all in. The music is GROOVE ARMADA - I See You Baby.


Running counts. Jams count. Style counts. Splits count. Basketball, soccer, tennis, football, snowboarding, skiing, lacrosse, baseball, softball - those all count. Walking, flying, training, cardio, jumping, stacking, taking the stairs - they all count too. The Nike+ FuelBand. Life is a sport. Make it count. That's a lot of stuff to count.

New NIKE Commercial "Welcome to the #KobeSystem"

A montage of celebrities sit back and listen to Kobe define his KobeSystem in Nike's newest ad campaign for said shoe....blah blah blah.

Jordan Brand "Love The Game No Matter What"

Nike and the Michal Jordan brand "Jumpman23" want us to love the game no matter what. So, they give us a 2 minute epic web film featuring Dwyane Wade, Chris Paul and Carmelo Anthony.
Credits:
Ad Agency: Wieden + Kennedy,New York

Nike Running "Some Time Together" with Alice

New web film from Nike Running features a girl Alice who can't stop running, much to the despair of her boyfriend and the worry of her mom and dad. But hamstring and knee troubles are never a problem, because she's wearing Nike's Lunarglide + 3 Shields shoes.

Credits:
Ad Agency: Wieden + Kennedy Portland
Client: Nike Running
Copywriter: Dylan Lee
Copywriter: Icaro Doria
Art Director: Guillermo Vega
Producer: Felicia Glover
Producer: Endy Hedman
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Project Manager: Krissy Brunsman
Production Company: Park Pictures
Director: Glue Society
Line Producer: Michelle Currider
Editorial Company: Joint
Editor: Kyle Valenta
Post Producer: Shelli Jury
Post Executive Producer: Patty Brebner
VFX Company: A52
VFX Supervisor: Megan Meloth
Flame Artist: Paul Yacono
Titles/Graphics: W+K Studio
Music Company: Nelson Riddle
Song: Lolita Ya-Ya
Mix Company: Eleven
Mixer: Jeff Payne

Ellie Goulding Music Runs Ellie Trailer for Run With Nike+

Nike Running have been following Ellie Goulding around the world, making a film about her music and her running. Here's a sneak peak of the film which is launching soon.
Credits:
Advertising Agency: AKQA, USA
Creative Directors: Jake Cooper, Simon Schmitt
Account Manager: Sarah Meynell
Agency Producer: Charlotte Davis
Production Company: The Cartel
Director: Paul Minor Producer: Anne Johnson
Director of Photography: David Lanzenberg
Original music: Ellie Goulding / Under The Sheets Remixed: Jakwob Taken from Ellie Goulding ‘Run Into The Light’ EP Polydor. 2010
Mix/Producer: Alex Metric

Back To The Future with the 2011 Nike Mag

Bill Hader, Christopher Lloyd, Tinker Hatfield, Donald Fullilove and KD star in a film about the most famous shoes never made, The Nike Mag made infamous thanks to the film Back To The Future.
It was an ordinary evening at Lone Pine Mall. All Kevin Durant wanted was a new pair of shoes. Then the space-time continuum showed up and the rest is history. Until today, The Nike Mag and all the proceeds from the Ebay auction of just 1500 pairs will go to support the Michael J. Fox Foundation for Parkinson's research.
To learn more, go to www.back4thefuture.com. To bid on the 2011 Nike MAG shoes, go to www.nikemag.ebay.com.

Nike introduces the future of Nike Footwear promo. 1500 pairs of the 2011 Nike MAG shoes with LED-electroluminescent and you only have between Sept 8th - Sept 18th to get yourself a pair.

Nike "Before and After" Spot Pays Tribute to a Soccer God

Nike Soccer's latest ad campaign is both a homage to a retiring football legend and an entertaining history lesson on how the beautiful game has changed over the years. The cool new soccer spot splits it's evolving history into two distinct era's: Before Ronaldo and After Ronaldo. Created by ad agency F/Nazca Saatchi & Saatchi, ironically based out of Brazil's hated football rivals Argentina, the ad features cool clips and graphics demonstrating how Ronaldo's rapid-style play and technique have influenced the game and resonated with fans around the world.

Credits:
Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Creatives: Eduardo Lima, João Linneu, Theo Rocha
Head of Art: João Linneu
Agency producers: Adriano Costa, Marcio Leitão
Account: Marcello Penna, Saulo Sanchez, Camila Hamaoui
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Utymo Oliveira
Producer company: Ioiô Filmes
Director: Jones e Tino
Cinematographer: Andre Faccioli
Post Production: Tribbo
Post Animation: Fernando Lanças
Illustrator: André Maciel
Editors: Ricardo Jones, Marcio Leitão
Visual Effects Editor: Marcio Leitão
Account producer company: Lu Novelli
Sound: Satélite
Composer: Music by Barbatuques "Baianá"
Edit: Satélite team
Advertiser's Supervisor: Tiago Pinto, Guilherme Glezer

Nike Golf Ad "The Arrival" Replaces a Tiger with a Black Stallion

As part of Nike's popular Golf brand and to promote their new 20XI golf balls, they have released a cool commercial which features a gorgeous thoroughbred in lieu of their previous cash cow - Tiger Woods. The impressive looking spot was directed by well known cinematographer Ellen Kuras, who's creativity and skills in this area are not lost on this wild looking ad. Utilizing the latest in digital Phantom camera technology, the spots use of timing and speed effects are top notch with incredible results.

Credits:
Agency:Wieden + Kennedy Portland
Creative Director:Hal Curtis
Copywriter:Eric Samsel
Art Director:Lee Jennings
Producer:Jeff Selis
Executive Creative Director:Mark Fitzloff
Executive Creative Director:Susan Hoffman
Agency Executive Producer:Ben Grylewicz
Prodution Company:Park Pictures
Director:Ellen Kuras
Executive Producer:Jackie Kelman Bisbee
Producer:Caroline Kousidonis
Director of Photography:Ellen Kuras
Editorial Company:Joint Editorial
Editor:Peter Wiedensmith
Post Producer:Shelli Jury
Post Executive Producer:Patty Brebner
VFX Company:The Mission Studio
VFX Supervisor:Michael Pardee
Creative Director:Rob Trent
VFX Producer:Diana Cheng
Sound Designer:Peter Wiedensmith
Mix Company:Lime Studios
Mixer:Lindsey Alvarez

City of Angels Stars in New Nike Ad Campaign 'Los Fearless'

Nike's latest ad campaign 'Los Fearless' features two new spots 'Ricky' and 'Kolohe', two LA based professional athletes. The city of Los Angeles becomes an influential backdrop to Major League Baseball pitcher Ricky Romero and champion surfer Kolohe Andino becoming of age stories in the gritty and inspiring ads.



Credits:
Production Company: Green Dot Films
Director: Omri Cohen

Kobe Bryant is 'Black Mamba', a Nike Basketball Film Ad featuring Bruce Willis and Kanye West

These popular film-like ads are becoming more common as they lend themselves well to the internet, where they can be viewed in their entirety. In this Nike Basketball full version epic, Kobe Bryant stars as the 'Black Mamba', a character being pitched to him by famed director Robert Rodriguez. Similar to his previous directed movies such as Desperado, From Dusk Til Dawn and Sin City, this spot is a cool, dark and edgy - a Rodriguez trademark style. The ad film also features cameos by Bruce Willis, Danny Trejo and Kanye West, as Rodrigues likes to use the same actors in most of his movies. Bryant's performance holds up against Willis and Trejo and even Kanye West is perfectly cast as The Boss in this action packed spot.

Nike 'Throwdown' Ad is a Flippin' Trip to Watch

In the latest commercial for Nike's Free Yourself ad campaign, they have created a street battle type spot that features everyone from Break Dancers to Double Dutchers, Rugby Players to B-Ballers and Weight Lifters to Runners. In an attempt to out do each other, the spot results in some awe inspiring displays of athletic ability and skill.

Nike 'Take Control' Ad is a Real Kick

To help market their new CTR360 boot Nike have enlisted Andres Iniesta, the Spanish mid-fielder who scored the winning goal at the 2010 World Cup in South Africa. The innovative spot features Iniesta transitioning between practice and game play with some of the best edits and coolest camera angles I have ever seen. The result is a great spot that makes you feel like your right their on the pitch with the Barcelona star.

Nike 'RunFWD' Aim To Pass It On

Nike Japan has come up with a cool idea that involves runners from around the world in a virtual relay race. The RunFWD interactive project uses GPS to track runners and send custom video emails that are used to pass the relay baton or tasuki to the next participant. With names like Wayne Rooney joining in on the 2 month campaign called the Global Ekiden Relay, Nike is banking on world wide participation. The ad itself features great scenic shots mixed with some cool text effects, along with a great soundtrack by toe.


Credits:
Advertising Agency: Wieden+Kennedy, Tokyo, Japan
Executive Creative Directors: Frank Hahn, Naoki Ito
Director/Editor/Animator: Genki Ito
Art Director: Naoki Ga
Copywriters: Hiroshi Kuyama, Andrew Miller
Interactive Copy Writer: Takayuki Rokutan
Account Supervisor: Kohei Adachi
Music: toe
Logotype/Typeface: Masanori Sakamoto
Digital Production: Root Communications
Technical Director: Toru Terashima
Director: Hiromi Yoshikawa
Systems Engineer/Programmers: Tsuyoshi Tanaka, Masatoshi Fujiyama
Markup Engineer: Takeshi Ninomiya
Interactive Designer/Flash Develop: Ken Murayama
Art Director/Designer: Masanori Sakamoto
Film Production: Rooftop
Producers: Kenji Yamamoto, Masahiko Abe
Production Manager: Poco Saito
Director of Photography: Naoki Noda
Photographer: Akihiro Ito
Producers: Wataru Nakata, Kenji Hashimoto, Akihiro Oshima
Retoucher: Shinji Sato

New Nike Print Ad Campaign "Run Unleashed"

From French digital illustrator/fashion photographer Felix Larher comes a new print ad campaign for Nike's running line of footwear.  The advert features some cool pics representing a run through the streets of Paris.    

Credits:
Advertising Agency: leg., Paris, France
Creative Director: Gabriel Gaultier
Art Director: Nicolas Denis
Copywriter: Frédéric Lutgé
Photographer: Félix Larher

Dwyane Wade is Agent D3 in New Nike Commercial

Dwyane Wade of the Miami Heat stars as Agent D3 in yet another new Nike Ad for the Jordan brand. The Nike commercial is officially entitled The Mission but I prefer the Dominate Another Day tag line.
Credits:
Agency: Wieden+Kennedy NY
Creative Director: Andy Ferguson; Kenzo Digital
Creative: Andy Ferguson; Kenzo Digital
Director: Noam Murro
Production: Biscuit Filmworks
Producer: Dan Blaney; Shawn Lacy; Melissa Miller; Colleen O'Donnell; Jay Veal Director of Photography: Simon Duggan
Post Production: Animal Logic
Editor: Gavin Cutler (Mackenzie Cutler)
Music: Atticus Ross
Brand: Nike Jordan

Lebron James "What Should I Do" Commercial for Nike Rise Ad

Lebron James asks the question What Should I Do in the newest ad for Nike entitled Rise. The spot features a cameo appearance by Don Johnson, remember him from the TV show Miami Vice.
Credits:
A reflective LeBron James asks a few questions in this Nike spot helmed by Stacy Wall.
Brand: Nike Agency: Wieden+Kennedy Agency Country: USA Agency Producer: Erika Madison Creative Director: Ryan O'Rourke; Alberto Ponte Creative: Caleb Jensen; Taylor Twist Director: Stacy Wall Production: Imperial Woodpecker Producer: Dina Oberley Director of Photography: Salvatore Totino Post Production: Public Visual Effects Editor: Robert Duffy (Spotwelders) Music: Stimmüng