Ikea's First Music Video-Style Ad "Playin' With My Friends"

Ikea just launched its first music video-style commercials in the UK, and the adverts look great. The first, released to day is "Playin' With My Friends", Ikea says the ad is about bringing people together the party season and they do a good job of it.

Peter Wright, marketing manager for UK and Ireland at Ikea, said he plans to completely "transform and revitalize" the brand in the UK with its latest ads taking on the form of "music videos". He went on to say, "[Ikea is] moving from talking about products to talking about activities in the home. It's actually going to be done in the style of music videos. They're all up and coming artists so there will be a series of up and coming re-recording of tracks."

We'll be looking forward to seeing more this campaign, full credits and song/music artist to come.

See the behind scenes making of the advert HERE and meet Darren The Bear.

Updated: The music is a remake of the song "Playing With My Friends" by BB King and Robert Cray.
Credits:
Creative Ad Agency: Mother, London
Director: Dougal Wilson
Production Co.: Blink
Producer: Ewen Brown
Editor: Ed Cheesman
Editing House: Final Cut
Post Production: MPC

Singing Eggs by the Egg Choir

How do you like your eggs? I like mine singing.

mySupermarket.co.uk TV ad featuring "Eggs Alone" a male voice choir composed entirely of Eggs! The 12-piece choir sing a cappella tribute to mySupermarket.co.uk reminding everyone of how you can shop with us and save money on your groceries.

Credits:
Agency: CHI & Partners London
Client: MySupermarket
Executive Creative Director: Jon Burley
Art Director: Alexei Berwitz
Copywriter: Rob Webster
Agency Producer: Victoria Dashwood-Quick
Director: Neil Harris
Production Company: Smuggler
Editor: Marshall Street

Cow & Gate Supergroup Advert - Extended Version

Take a handful of adorable toddlers, put them in a music studio with instruments in hand, have the 1982 hit song "Come On Eileen" by Dexys Midnight Runners playing and you have a great ad for British Cow & Gate baby food maker.

"At Cow & Gate we believe that the best part of parenting is seeing your little baby become a little person. To celebrate this belief and share our point of view with Mums and Dads we have developed a new TV advert. You can now watch even more of the adorable Supergroup in this extended version".

As cute as this advert is, nothing beats the Evian Live Young Dancing Roller Babies commercial.

Credits:
Creative Ad Agency: BETC London

Geeky Girl Loves Winter for New Heinz Classic Soup Ad

A new advert for Heinz Classics Soup entitled "I Love Winter" features an average English girl who, despite suffering various cold-weather indignities, adores the chilly season because she can thaw out with a bowl of piping-hot tomato soup.

Credits:
Ad Agency: AMV BBDO, London
Director: Jeff Labbe

Harrods of London Get's Sexy With Ice Cream With New Advert

A new advert for the famous department store Harrods of London combines food and fashion to create an intriguing persona for the famous department store. The sexy ad above entitled "Style To Savour" features the Harrods Ice Cream Parlour and three lovely models, a lot of lips and of course ice-cream. Harrods better known for its luxury boutiques and culinary-chic cafes, the company is looking to expand its market of loyal customers by creating a timeless, “acquired” look that pairs well with fine dining, which according to industry expert, Brittany Mills, will help them in the long run:

Food and fashion are both an acquired taste and when a person likes a particular restaurant or designer, they are loyal for a lengthy amount of time. Fine food is not a fad or a trend and compliments that lifestyle of Harrods’ target buyers…I think Harrods will successfully be able to extend its reach by going after a complimentary industry that has a large, loyal following.

Cadbury Dairy Milk Mint Bubbly Revealed Live In A Google+ Hangout

Last night in a world first Cadbury exclusively unveiled their brand new Dairy Milk Bubbly Mint live on a Google+ Hangout with lucky Cadbury fans.

The fans were sent the product and instructed not to open it until the event, hosted by two magical Joyville workers, where everyone opened their chocolate bars and tasted the new flavour for the first time together.

The unveiling caused such a stir on the channel that it was featured for the day on Google's 'What's Hot' section, which encouraged viewers and Cadbury's 2.5 million strong community to watch the event live on-air.

Dairy Milk Bubbly Mint has an exclusive play of their parchute-tastic advert below.

John Lewis Never Knowingly Undersold "The Other Half" Advert 2012

The newest TV advert for John Lewis Never Knowingly Undersold entitled "The Other Half"

The advert is the story of two people falling in love. On the left side of the screen we see the girl's side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the boy's side of the story. He lives in the present day.

By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are very different to almost a century ago, the really important things haven't changed at all.

The music in the commercial is a cover of the INXS song, Never Tear Us Apart done by Paloma Faith. If anyone knows who the actor and actress are in the ad please do let us know.

Credits:
Ad Agency and Creatives: Adam & Eve DDB, London, by Aidan McClure, Laurent Simon, Shay Reading and Frank Ginger.
Directed by Ringan Ledwidge of Rattling Stick.
Costume design: Natalie Humphries.

Lil Lets "Giggle" and "Horny" Print Ads

As part of a brand re-launch, Lil-Lets has created a new campaign aimed at encouraging women to embrace their femininity.

Women’s bodies work in amazing ways and Lil-Lets knows why women feel the way they do during their cycle. The new campaign positively embraces this knowledge and shares it with an unexpected edge that may surprise women themselves.

Using striking headlines and intriguing insights including ‘HORNY’ which reveals that “if your period makes you feel a bit horny, it’s because your body knows an orgasm is one of the best, natural ways to ease the discomfort of cramps”, the campaign hopes to connect with today’s woman and recruit a new younger generation to the brand, as well as appealing to loyalists.

The press campaign will appear in women’s monthlies and weeklies. The digital campaign features True and False questions linking to an interactive Body iQ quiz that tests the nation’s knowledge of how the body works, including everything from orgasms to the shopping gene.

Clodagh Ward, Director of Marketing at Lil-Lets, said; “At Lil-Lets we are passionate about celebrating femininity and all there is to love about being a woman. The campaign devised by Leagas Delaney brings this vision to life and underpins what we are all about – we know that periods are a natural part of a woman’s life and we are in tune with how it makes you feel.”

Nigel Roberts, Creative Director at Leagas Delaney, said; “We wanted to create a campaign that was different to the category. Candid references to why your body works the way it does during your period has grown-up honesty to it.”

The press ads will feature new packaging and highlight key products outside of their heritage in tampons, including applicator tampons and towels.

Credits:
Creative Director: Nigel Roberts
Associate Creative Director: Timo Klaarenbeek
Art Director: Chris Felstead
Copywriter: Adam Arber
Digital Art Director: Kalle Everland
Digital Copywriter: Will Pike
Account Director: Layla Potter
Agency Producer: Alexa Easterby/Ben McMullen/Amy Chalkley
Photographer: Jo Metson Scott

Sex Without The Mess by One Pound Johnny Club (NSFW)

And the tasteless condom ad of the year award goes to...maybe tasteless is a bad choice of words, One Pound Johnny and the "Sex Without The Mess" advert. Warning, proceed with caution this ad will either totally disgust you or make you run to to your lover for a quickie.

One Pound Johnny Club (OPJC) was formed to solve a problem - Expensive and sometimes embarrassing trips to the store to pick up an absolute must for the bedroom. It shouldn't be an embarrassing experience, but it still is. The service, inspired by the experiences of the co-founders, offers a monthly subscription where the members of the club can have discrete packages of condoms (from as little as £1 a month) sent to their door.

What do you think, what's worse the fact that people are still ashamed to actually walk into a store to buy condoms or this commercial?

Milkmen in The UK Are Being Kidnapped | Cravendale "Catnapped" Advert

The sequel to last year's popular British milk brand Cravendale "Cats With Thumbs" advert is even more amusing the original. A complex underground crime syndicate of cats kidnaps milkmen, preforms a lobotomy on them, and sends them back to steal all the milk.

Credits:
Ad Agency: Wieden + Kennedy London

Google ChromeUK Advert "Julie Deane"

A British mum-of-two starts a global fashion craze from her kitchen table and is star behind the new Google Chrome web film advert "Google Chrome: Julie Deane."

This film charts the rise of Julie Deane & The Cambridge Satchel Company. From creating the satchel idea to becoming a hit with vloggers and bloggers and then exploding onto the fashion world; we see how Julie used the web to go from kitchen to catwalk.

The Chrome Tab Remix is is pretty cool too featuring the Rockstar Cockatoo.

Toyota GT86 "The Real Deal" Advert | Full Version

A new commercial for the 2013 Toyota GT86 gives us a man trapped inside a fake city who discovers a Toyota GT86 from the real world. He feels alive for the first time and decides to make his escape from the not so real to real.

The music/song in the advert is of the 1960 Édith Piaf recording of Non, je ne regrette rien, which translates as no, I don’t regret anything.

Credits:
Ad Agency: Saatchi & Saatchi, London.

"Kammy, shampoo no! Football is on!" Funny Ladbrokes Advert

A funny new commercial for Ladbrokes entitled "Shampoo" crashes what starts out as a shampoo commercial and turns into an all out assault (soccer ball to face of the lovely blonde) of an advert for yet another gambling site. The advert features retired footballer Chris Kamara and the legendary Italian commentator Tiziano Crudeli who barrels into the ad yelling "Kammy, shampoo no! Football is on!"

Malcolm Poynton, chief creative officer at SapientNitro, said: “In this campaign we wanted to parody the endless number of ads throughout televised football that use retired sportsmen and women to promote brands, all which take themselves way too seriously. Our audience like a laugh and that’s what this campaign delivers along with Ladbrokes’ trademark ‘excitement’ – Kammie also discovered a new take on Game On! ”

Adam Collett, marketing communications director at Ladbrokes, added: “Our Game On! campaign has been a great success for Ladbrokes since its launch and this new execution takes us even further down the road of delivering the excitement of betting to our customers. Tiziano Crudeli and Kammy are a brilliant, funny and powerful team helping us communicate our brand in a truly engaging and entertaining way.”

Regular visitors to Great-Ads know that we aren't big fans of gambling/betting site ads, but sorry the ball to the face of the young blonde and Mr. Crudeli are just too good not to share...if you are football fan (that's soccer for us Americans).

The advert is set to begin airing Sunday 12 August at 13.45 on ITV, ahead of the Community Shield match and traditional season opener.

Credits
Ad Agency: SapientNitro
Chief Creative Officer: Malcolm Poynton
Creative Director: Ben Callis & Justin Barnes
Art Director: Mickael Charbonnel
Copywriter: Zoe Hough
Account Director: George Porteous
Strategic Planning Director: Chris Baker
Agency Producer: Stephen Worley
Photographer: N/A
Director/ Production Co: Rosey, Radical
Producer: Seth Wilson, Radical
Editor: Julian Tranquille, Cut & Run
Post Production: Framestore
Sound Design: Angell Sound
DoP: Tat Radcliffe
Media planning/buying: Tim Williams, Walker Media

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McDonald's 'We are all making the Games' Olympics TV Ad

McDonald's makes it all about it all about the people at the 2012 London Olympics with this new TV advert entitled "We All Make The Games."

Press:
McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ - was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.

The overarching campaign launched on 25 June 2012 with in-store activity and outdoor advertising. TV, press and digital outdoor ads and other digital activity have followed, including a Facebook app which allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Games.

As Team GB make their way up the medal table and more people are getting swept along in the excitement of the Games, hundreds of moments of nationwide celebration are being captured through the user-generated element of the campaign.

McDonald’s has had over 20,000 active users of the Facebook App, in the period 13th to 30th July and 60 user-generated images have already been featured as part of the campaign – up on Piccadilly Lights in central London; printed in the Sun newspaper as half page ads; featured on the McDonald’s UK Facebook page and McDonald’s.co.uk and across digital outdoor screens across the UK.

A re-edited 60 second filmed documentary ad breaks on Saturday 4th August. Now titled ‘We’re all making the Games’, real fans have been filmed during the first week of the Games, capturing the highs, the lows, the passion and the those little intimate moments.

A selection of the user-generated images and additional filmed documentary material that is currently being captured at various fan parks across the UK will also be developed into a TV commercial developed especially for the Closing Ceremony.

Credits:
Creative Agency - Leo Burnett London
Copywriters - Mark Franklin & Rob Tenconi
Art Directors - Mark Franklin & Rob Tenconi
Creative Director - Adam Tucker
Planners - Tom Roach & Kit Patrick
Production Company - Moxie Pictures
Directors - Luke Franklin & Neil Gorringe
Production Company Producer - Jess Ensor
Agency Producer - Graeme Light
Editor - James Rosen, Final Cut
Post-production - MPC
Audio post-production - Wave

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BBC Sport Advert for London 2012 Olympic Games

The trail is based around the concept of 'Stadium UK' -- bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 Games. Designed to be used across all the BBC's television, radio and digital Olympic content, it features the specially commissioned music First Steps by Elbow.

BBC comes under fire recently for their animated ad promoting the 2012 Olympics for copying the Lloyds TSB ad. Ironically both promotional spots were created by the ad agency Rainey Kelly Campbell Roalfe Y&R. The BBC’s trailer features the UK as a huge stadium with athletes preparing and competing for the Games which start on July 27.

Lloyds TSB’s ‘For the Journey’ adverts are known for their animated characters and utopian landscapes set to the classical piece Eliza's Aria by Elena Kats-Chernin.

The BBC advert featured cartoon swimmers in lanes created by buoys cast out by a fisherman, a BMX rider on a cliff edge and track cyclists racing around quarries.

Here's our new London 2012 TV ad (above). The ad brings together some of the favourite characters from previous Lloyds TSB adverts and shows how we're bringing London 2012 closer to communities all across the UK.

And, the ad features a new version of Eliza Aria, the great piece of music that's become as synonymous with Lloyds TSB TV adverts as the familiar voice of Julie Walters.

BBC 2012 marketing head Louisa Fyans said: ‘Animation enabled us to deliver to this brief and helped us create something really special for the BBC's London 2012 campaign.’

It was seen by millions – as Gary Lineker and his cohorts pulled in a peak of 15.5 million, averaging 13 million for the game.

The advert - which uses the tagline ‘wherever you are, never miss a moment with the BBC’ - will be used in the title sequence for the BBC’s Olympics TV coverage.

A Rainey Kelly spokesman said: ‘It is the culmination of a lot of hard work and we are very excited to feel part of the inspiration that this summer will bring.’

PROAIR Aviation Private Jets

PROAIR Aviation are a leader and pioneer in the future of private jet aviation.

GSK TV Advert with Marlon Devonish for London 2012

Great Britain's sprinter Marlon Devonish stars in the TV advert for GSK (GlaxoSmithKline) entitled "Drugs". The ad created by TBWA, London really gets inside Marlon's body, GSK is providing anti-doping science for London 2012 Olympic and Paralympic Games

Credits:
Agency: TBWA London
Client: GSK
ECD: Dede Laurentino
CD/Writer: Fabio Abram
CD/AD: Braulio Kuwabara
Chief Strategy Officer: Zaid Al-Zaidy
Strategic Planner: Jenna Hoyle
Head of Broadcast: Jason Ayers
Producer: Natalie Spooner
Producer: Gill Oglethorpe
Producer: Nicholas Kurs
Production Manager: Melanie McGee
Prod. Co.: Outsider
Director: Scott Lyon
Producer: Zeno Campbell-Salmon
Editor: Art Jones
Post Prod: Electric Theatre
Post Producer: Lee Pavey
Flame Artist: Giles Cheetham
Sound: Factory Studios
Sound Engineer: Anthony Moore

Can You Make A Buckingham Palace Guard Laugh

London's going off this summer, which inspired the royal rally in Union Jack Square. Check out the Queen's Guards, and the people who made them laugh.

Virgin Atlantic Airlines created the Union Jack Square promo, anyone who made the guards laugh received tickets to London.

Gary MoneySupermarkets £1,000 Man Epic New Advert

For those of you us who can remember, the 80s were a great decade with endless hours spent trying to solve Rubik's cubes, keeping up with the latest (but questionable) 'fashions' and watching action TV shows such as Knight Rider, The A-Team and Magnum PI, all of which featured some truly epic theme tunes.

So with that in mind, let's meet our newest hero "Gary The £1,000 man for MoneySupermarkets.com


Credits:
Ad Agency: Mother, London

The "MINI" Horn Show for London 2012 Advert

To tie in with the Olympic Games, WCRS has assembled the Mini orchestra to perform a version of God Save The Queen using just Mini car horns by the London Philharmonic Orchestra. 75-second film features the Orchestra members playing the horns of nine red, white and blue Mini London 2012 Special Editions conductor Gareth Newman and the London 2012 Limited Edition MINI's unique tribute to Team GB.

Credits:
Ad Agency: WCRS
Created by David Dearlove and Richard Nott. Directed by Kjetil Njoten via Betsy Works.