Gatorade "Journey" Super Bowl XLIV 2010 Ad

"Journey" provides the viewer access they normally don't get to the game-day experience and provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade's G Series, a new line of products based on the latest science and created in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity.

The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster) and features footage from the 2010 playoffs. The :90 spot will air during the Super Bowl pre-game show on CBS as well as on ESPN and NFL Network following the game.

Agency: TBWA\Chiat\Day Los Angeles
Worldwide Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Director: Jayanta Jenkins
Associate Creative Director/Copywriter: Steve Howard
Associate Creative Director/Art Director: Brent Anderson
Executive Producer: Sarah Patterson
Sr. Producer: Veronica Beach
Account Supervisor: Sandra Miks
Production Company: Smuggler
Executive Producer: Brian Carmody
Producer: Rhonda Vernet
Director: Henry-Alex Rubin
DP: Brian Newman
Editorial Company: Spotwelders
Executive Producer: David Glean
Editor: Brad Waskewich
Visual FX: The Mill, Los Angeles
Music: Beacon Street Studios
Mix/Sound Design: Lime Studios
Engineer: Rohan Young
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