Visa NFL Ned's Journey To The Super Bowl Commercial Extended Version

Morgan Freeman narrates the new Visa pre Super Bowl commercial entitled "Ned's Journey to the Super Bowl".

The promotion is centered on a sweepstakes that offers a lucky Visa cardholder a chance to attend Super Bowl XLVI in Indianapolis on Feb. 5 with 10 of his or her family and friends. Cardholders enter the sweepstakes by using their Visa cards. The Visa N.F.L. promotion comes after a popular Visa sweepstakes last year, which offered the winner Super Bowl tickets for life. via: New York Times' Stuart Elliott

Credits:
Executive Creative Director: Patrick O'Neill
Global Creative Director: Will Hammond
Associate Creative Director: Mariota Essery
Associate Creative Director: Scott Brown
Executive Broadcast Producer: Guia Iacomin
Assistant Broadcast Producer: Alicia Portner
North American Group Account Director: Mark Hansen
Account Director: Nicole Bray
Management Supervisor: Jennifer De St Remey
Account Supervisor: Sarah Larsen
Account Executive: Kyle Webster
Assistant Account Executive: Kacy Carter
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Mimi Hirsch
Talent Payments Coordinator: Nora Said
Broadcast Traffic: Jerry Neill
Creative Contributors: Liz Cartwright Stephen Lum Ryan Lehr Gage Clegg Allen Oke Greame Campbell Greg Halbreich Evan Boswell
IMPERIAL WOODPECKER – PRODUCTION COMPANY
Director: Stacy Wall
Executive Producer / Managing Partner: Doug Halbert
Producer: Mary Livingston
Production Supervisor: Marlo Verdin
EDITORIAL COMPANY - WHITEHOUE POST
Editor: Russell Icke
Editor: Rick Lawley Editor: Dan Oberle
Assistant Editor: James Dierx
Assistant Editor: Brandon Porter
Producer: Joanna Manning
Executive Producer: Sue Dawson
VFX – The Mill
Executive Producer: Sue Troyan
VFX Producer: Sabrina Elizondo
Lead Flame: Phil Crowe

Snickers Takes Top Spot Thanks To Betty White

USA Today’s Ad Meter ranks the Snickers ad starring Betty White as the top Super Bowl commercial for 2010. Personally, I thought the Google Parisian Love ad was the best. See it here "Google Parisian Love".
Credits:
Advertiser: Mars
Brand: Snickers
Title: Game
Agency: BBDO, New York (USA)
Directed by Craig Gillespie (MJZ)
Production: MJZ
Visual Effects: MassMarket

Coke and The Simpsons Super Bowl Ad "Hard Times"

After losing his fortune, greedy billionaire C. Montgomery Burns learns to appreciate the simple things in life.
Credits:
Title: Hard Times
Brand: Coca-Cola
Agency: Wieden & Kennedy, Portland, Ore.

Google "Search On" Parisian Love Super Bowl Ad

One of my favorite ads to air during Super Bowl XLIV was Search On the Parisian Love ad by Google. I love the power of simplicity and Google just gets it.
Credits:
Advertiser: Google
Agency: In-House
Tagline: Search On.
Short rationale: An American finds love in Paris.

The Clydesdales "Fences" 2010 SUPER BOWL 44 Ad for Budweiser

We got an early look at the Clydesdales Budweiser SuperBowl commercial for everyone.The Budweiser Clydesdales will be in the Super Bowl, after all. Anheuser-Busch says its trademark horses will appear in a 60sec ad in the fourth quarter of the game. The horses weren't originally scheduled to air during Sunday's game on CBS. But the longtime Super Bowl advertising leader received a different cut of a proposed Clydesdale ad and decided to consider it. The company a unit of Anheuser-Busch InBev, now says the horses will appear in the ad, called "Fences." It tells the story of friendship between a young Clydesdale and a young steer.

Gatorade "Journey" Super Bowl XLIV 2010 Ad

"Journey" provides the viewer access they normally don't get to the game-day experience and provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade's G Series, a new line of products based on the latest science and created in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity.

The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster) and features footage from the 2010 playoffs. The :90 spot will air during the Super Bowl pre-game show on CBS as well as on ESPN and NFL Network following the game.

Credits
Agency: TBWA\Chiat\Day Los Angeles
Worldwide Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Director: Jayanta Jenkins
Associate Creative Director/Copywriter: Steve Howard
Associate Creative Director/Art Director: Brent Anderson
Executive Producer: Sarah Patterson
Sr. Producer: Veronica Beach
Account Supervisor: Sandra Miks
Production Company: Smuggler
Executive Producer: Brian Carmody
Producer: Rhonda Vernet
Director: Henry-Alex Rubin
DP: Brian Newman
Editorial Company: Spotwelders
Executive Producer: David Glean
Editor: Brad Waskewich
Visual FX: The Mill, Los Angeles
Music: Beacon Street Studios
Mix/Sound Design: Lime Studios
Engineer: Rohan Young

Brett Favre for the Hyundai MVP Locker Room Super Bowl XLIV Ads

Brett Favre and the Hyundai Super Bowl XLIV Ads. The Hyundai Sonata and Tucson Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with eight ads airing on game day. 2010 is Hyundai's third straight year of advertising during SuperBowl Sunday, and second consecutive year sponsoring the Kickoff Show. The first ad, titled "Paint," will kick off an aggressive campaign supporting the 2011 Sonata. The second in-game ad, titled "10 years/Favre," scheduled for the second quarter, will feature Brett Favre, quarterback of this season's NFC North champion Minnesota Vikings.

Tabasco Sauce Cheers On The Saints in the 2010 Super Bowl

Ken Wheaton over at adage.com might be a little bias, but he is calling this Tabasco Hot Sauce the best Super Bowl related ad of all time...I have to agree with him. Hope Ken doesn't mind us quoting him...."You'll forgive a wee bit of bias here, won't you? Not that you have a choice. The Super Bowl is this weekend. A certain team made the game. This ad, from a company based in my home state, touches on that. It is the best ad ever. I don't care if you're a Colts fan. You've had enough glory for one lifetime -- and your food is lame and you can't hold your liquor. ENJOY!"

The Tabasco bottle reads....On February 7th the hopes of city will finally go marching in. That is pretty cool.

2010 GoDaddy Super Bowl Ad "News"

Much of the same from GoDaddy and the lovely Danica Patrick for their fourth quarter Super Bowl Commercial this year. This time Patrick is shocked when a sexy newscaster gets 'too hot for TV' during a live TV interview, in the spot entitled "News".

Super Bowl 2010 Ads - Kia Preview Spots

A couple of teaser ads that will air during Super Bowl 44 this year. These look entertaining, I'm looking forward to seeing what Kia's ad agency has done for the big show on Sunday.

ETRADE Launches BabyMail via The SuperBowl Ad Stage

Our favorite talking baby for ETrade is set to launch the E*Trade BabyMail website and this weekends SuperBowl Commercial stage is the perfect place to set this off. The official press release below.

With Super Bowl® XLIV only days away, millions of football fans are getting ready to belly up to their television sets to watch one of America’s favorite events. Not only is the entire country poised with chips in hand for the game, many are waiting to laugh heartily during commercial breaks. For this year’s game, E*TRADE FINANCIAL launched E*TRADE BabyMail, an application that allows participants to create their own talking baby messages and share them with friends.

The application, developed in conjunction with Oddcast, the leader in participation marketing, is available immediately at http://www.etradebabymail.com.

“E*TRADE BabyMail helps to extend the brand equity of the E*TRADE Baby,” said Nick Utton, Chief Marketing Officer of E*TRADE. “The babies that are featured in our campaign are incredibly popular and enabling users to interact with and personalize them is yet another way to engage our audience.”

The application is very easy to use. To get started, users visit BabyMail at http://www.etradebabymail.com and pick one of the E*TRADE babies or upload their own baby photo. Voice can be added by typing into a text-to-speech application, recording by mic, recording by phone or choosing one of the hilarious pre-set messages created specifically for BabyMail. Examples of the pre-recorded messages include:

• “Hey fun fact. Money is Awesome! Hey another fun fact. You shouldn’t eat plastic. Yeah… I found that out the hard way.”
• “Hey man, remember back in the day when we used to hang out all of the time and get into all sorts of shenanigans. Now look at us, I’m a one man tradin’ machine and you are… How are you?”

Users can also upload their own photo to create the next talking baby sensation. Once created, the user-generated E*TRADE babies can be shared via email, social networks or on personal Web pages and blogs.

“We are thrilled to offer an application that helps extend the E*TRADE Baby phenomenon to the interactive realm,” said Adi Sideman, CEO of Oddcast. “Allowing users to personalize and share campaign elements increases conversation levels and word of mouth marketing. It’s a taste of the impact and value interactive commercials are set to generate in the years to come.”

truTV 2010 Super Bowl Ad with Troy Polamalu

Troy Polamalu of the Pittsburgh Steelers stars in this 2010 Super Bowl ad for truTV.A newcomer to the world’s biggest advertising stage, truTV is revealing its first-ever Super Bowl commercial and giving viewers an exclusive look at the spot in its entirety.
The Groundhog Day-themed spot features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. In the ad, Troy plays the role of “Punxsutawney Polamalu.” After he sees his shadow, a proclamation of six more weeks of football is declared.
The spot gives viewers an early glimpse at how the network will bring NFL fans what they’ve always wanted – more football. Produced by NFL Films, NFL FULL CONTACT provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an exciting NFL season.
truTV’s Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday’s big game, near the two-minute warning.

2010 Super Bowl Ads That Don't Cut It

Another 2010 Super Bowl Ad that didn't make the cut this year. ManCrunch was hoping to buy a spot for the Super Bowl and submitted this baby for consideration, CBS had this to say after rejecting the ad: "After reviewing the ad -- which is entirely commercial in nature -- our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions." Does anyone really believe that ManCrunch could afford to fork $3 million for a 30 second spot during the SuperBowl....please who they trying to fool.

SuperBowl 2010 Bridgestone Teaser Ads

On Sunday February 7th, Bridgestone will unveil two new commercials during Super Bowl XLIV. Bridgestone is also the sponsor of the Super Bowl XLIV Halftime Show featuring the legendary rock band, The Who. In preparation for the event, Bridgestone has released teasers and behind-the-scenes footage for their two commercials - "Whale of a Tale" and "Your Tires or Your Life". Above is the Super Bowl XLIV 2010 Whale Of A Tale Bridgestone teaser ad, and below is Your Tires or Your Life teaser. We will have to wait till SuperBowl Sunday to see what happens in these two commercials.

For all you behind the scenes fanatics, you might enjoy this clip from the action behind the Whale of a Tale spot.

Credits:
Sorry all but so far all I know is that these Super Bowl ads are being done by The Richards Group. Special thanks to Eric at MediaLink for passing this our way.

2010 SuperBowl XLIV Ads - Rejected CareerBuilder.com Spot

CareerBuilder.com jumped into the banned SuperBowl Ads game this year with these commercials that were rejected for the 2010 Super Bowl to air on TV during the game....ya right.Actually these two spots were finalists in a contest similar to the Crash The SuperBowl Contest by Doritos, where ads were submitted and may the best spots win.