An interesting new ad campaign for the Swedish newspaper "Dagens Industri". The spot makes fun of the social media phenomenon, disguising itself as a case study in the future of advertising. While trying to convince us that traditional advertising still works, more specifically print ad campaigns....Thumbs up to that! Credits: Advertising Agency: Storåkers McCann, Stockholm, Sweden Art Directors: Max Hansson, Henric Almquist, Patrik Reuterskiöld Copywriter: Martin Johansen Additional credits: Lina Wätte, Maria Jonsson, Peter Fellman, Erik Lennmark, Oskar Skott, Daniel Åhlman, Mattias Karlsson Published: April 2010
