Spike Lee Directed T-Mobile TV Ad's "Outta Here" and "Chucks Remix", starring Dwayne Wade and Charles Barkley

In this Spike Lee joint, T-Mobile demonstrates how quickly a video can go viral as they take a funny approach to the much published move of NBA superstar Dwayne Wade to the Miami Heat and a remixed comment by Charles Barkley . The "Outta Here" commercial features Wade stuck in a hotel restroom as he makes a distress call that fuels a misunderstood media frenzy. And in the spot "Chuck Remix", Barkley becomes an overnight music sensation. Clearly the spots are not as groundbreaking as Spike Lee's earlier advertising work he did with Nike and Michael Jordan, but the ad campaign makes for an interesting take on the nature of our new social media network. In the words of Charles Barkley "I may be wrong, but I doubt it".





Credits:
Advertising Agency: Publicis, Seattle
Producer: Leslie DiLullo
Art Director: Rob Hollenbeck
Copyriter: Steve Williams
Production: Pony Show Entertainment
Director: Spike Lee
Executive producer: Susan Kirson, JeF Frankel
Producer: Fern Martin
DP: Matty Libatique