The campaign focus' on the fact that families in the Middle East suffer from the same problem families all over the world do...less and less time spent together. As a family restaurant, McDonald's wanted to recognize a good work/life balance and do something about it.
I've never really been big on any of the McDonald's spots but for the first time I can say I like this one.
Credits:
Advertising Agency: Leo Burnett, Dubai, UAE
Director: Karen Cunningham
Executive Creative Director: Peter Bidenko
Creative Director: Marwan Chahine
Production company: Joy Films
Executive Producer: Rita El Hachem
Agency Producer: Basma El Mujtahed
Post production: Spitfire
Music and Sound Production: Mad Planet
