How did they do it? Watch the making of the ad below.
Credits:
Agency: Saatchi & Saatchi Los Angeles
Client: Toyota Prius
ECD: Margaret Keene
ECD: Chris Adams
ECD: Mike McKay
Creative Director: Ryan Jacobs
Creative Director: Jeff Church
ACD/Copywriter: Andy Kadin
ACD/Designer: Zach Richter
Copywriter: Kimberley Ragan
Art Director: Rebecca Johnson-Pond
Production Artist: Clint Hudspet
Director of Integrated Production/Multimedia: Tanya LeSieur
Broadcast Senior Producer: Jennifer Pearse
3D Producer: Carl Deo
Director: Mr. Hide
Production Co.: The Sweet Shop
Chief Executive Officer: Paul Prince
Global Executive Producer: Sharlene George
Executive Producer: Tracy Mays
Head Of Production: James Okumura
Producer: Tim Fermino
Director of Photography: John Toon
Art Director: Justin Trask
Production Designer: Sean Hargeaves
Editing Company: Bikini Editorial
Exec. Producer: Gina Pagano
Editor: Avi Oron
Assistant Editor: Sterling Robertson
Finish/Special Effects: Eight VFX
VFX Supervisor: Jean Marc Demmer
Exec. Producer: Baptiste Andrieux
Exec. Producer: Shira Boardman
VFX Producer: Donna Langston
VFX Coordinator: Douglas Scruton
