Charlie Sheen is Reborn in a Commercial for Bavaria Lemon

Teaser for Charlie Sheen's new comedy series Anger Management premiering on FX June 28th. The Bavaria Lemon Ad is actually pretty good considering where Sheen has been in his career the last year.

Credits:
Client: Bavaria
Agency: Selmore, Amsterdam
Director: Jonathan Herman, Bonkers

Bavaria Beer Ad Starring Playboy's Hugh Hefner Proves Everyone Needs A Break

A cool new TV spot from Bavaria Beer features Hugh Hefner and his often demanding bunnies romping around in the infamous Playboy mansion. But apparently even Hugh Hefner needs a break from all the hard work as the Dutch beer ad's insightful tagline "Zo" attests to. Translated the term relates to the common belief that a beer tastes better after you've done hard work to deserve it. The funny and ironic spot is not that far from the truth, as Hefner is known to always keep his "boys" around to unwind after a long day of womanizing - similar to Frank Sinatra's "rat pack", who's classic tune "That's Life" is featured in the fun commercial.

Bavaria Beer One Drop of Water Commercial

New commercial ad for Bavaria Beer, one drop of water on a journey to become a Bavaria Beer.The spot tells the tale of a single drop of water making its way from one of the purest wells in the world to a tap of Bavaria Beer. On its journey, our little drop faces myriad challenges, trying to remain pure amidst tough terrain and bad weather, before it can be mixed with hopps and wheat. He even experiences a very close call with a predatory spider. No spoilers here, though; you have to watch the ad to find out how our valiant hero's journey ends.
Advertising Agency: Selmore, USA
Art Director: Jarr Geerligs
Copywriter: Kim Triesscheijn
Account: Olivier Koning, Floor Schroeiers
Client: Marco van Bilsen, Frenkel Denie, Peer Swinkels, Mathieu Veldhuijzen
VFX: Eight VFX
VFX EP: Baptiste Andrieux
VFX Supervisor: Vania Alban-Zapata
AD, Shoot Supervision and Matte Painting: Yann Mallard
Compositors: Nicolas Cadorette Vigneau, Jean-Marc Demmer, MC
Animators: Freddy Burgos, Chien-I Kao
CG Artists: Giancarlo Lari, Shuichi Nakamara, Mathias Jourdes, Raphael Protti
Digital Integration: Yannick Leblanc
Roto Artists: Marianne Magne, Joe Chiao
VFX Producer: Marsi Frey
Production: Bonkers
Director: Matthijs van Heijningen
Executive Producer: Saskia Kok
Producer: Daan Hofman
Sound: FC Walvisch
Music: Massive Music
Post Production: HecticElectric, MacGyver
Editor: Jono Griffith, Michael Horvers