Mercedes-Benz Makes You Pay Attention to Their New 'Diner' TV Ad

Mercedes-Benz have began a new ad campaign to promote their latest 'attention assist' technology that will be featured in many of their luxury models. The German produced TV spot titled 'Diner' is a well produced and directed work that successfully grabs the attention of the viewer. The suspense filled ad even gets a little creepy, but this is an advertisement so the cliche ending of a good-looking kind stranger saving the damsel in distress was not that surprising for a supposed twist ending. Nonetheless, Mercedes have created an entertaining advert for the often boring safety feature ads that the automaker industry advertisers usually deliver.

Credits:
Advertising Agency: Jung von Matt/Alster Werbeagentur, Germany
Chief Creative Officer: Thimoteus Wagner
Creative Director: Jonas Keller
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Production Company: Element E
Director: Alex Feil
Director of Photography: Alex Barber

Antique Rivet Jeans Ad 'Dirty Dancing' Bares All

Sex and jeans have always been synonymous in the advertising world and this new ad for designer jean maker Antique Rivet is a prime example of the old adage "sex sells". The German commercial is a sexy spot that features a lucky guy getting a private dance from his topless girlfriend, much like lingerie - the jeans are as much for him as they are for her. Ironically, the actual jeans are quite hideous looking, but then again who's looking at the jeans.



Credits:
Advertising Agency: glow, Berlin, Germany
Production: Soup Film Berlin
Director: Tee Zeitz
Music: Electronicat

FHM Digital Ad 'Hidden Hotties' Are Hiding In Your Screen

An ingenious new spot from German Ad Agency Jung von Matt/Elbe, with their digital advert 'Hidden Hotties' for FHM magazine. The clip is the perfect time waster while you are at work, as the clever advert appears to only feature some boring graphs and charts, but by tilting your video display the hidden images become visible. Sexy girls and a juvenile gag are always a good choice for any on-line campaigns hopes for going viral.

Credits:
Advertising Agency: Jung von Matt/Elbe, Germany
Creative Directors: Jo Marie Farwick, Tobias Grimm, Jens Pfau
Director: Sascha Hanke
Art Director: Steffen König
Copywriters: Fabian Koeniger, Ali Antzar
Animation: Niels Münter
Production: Markenfilm
Music: Audioforce