How do put an unforgettable day into a fabric softener? You put Isaiah Mustafa on a horse!
Isaiah Mustafa, the Old Spice man your man could smell like is back on horse but not for an Old Spice commercial, this time he lends his talent in this new ad for the re-branding of Downy Simple Pleasures to the new Downy Infusions. Spot title "Memorable Day" and his new line..."You'll remember the days you wear it."
Downy Simple Pleasures is now Downy Infusions. New layers of fresh scent create an experience so fresh it is unforgettable. You'll remember the days you wear it.
The enormously popular Old Spice TV commercials starring former NFL player Isiah Mustafa have now come to print, and it has not lost it's effectiveness in this new format. The print ads titled 'Komodo', 'Fiji' and 'Matterhorn' were created by ad agency Wieden+Kennedy, the original creators of the touted Ad Man of 2010. Old Spice are definitely getting their moneys worth out of their successful collaboration with the Portland based ad agency - and as long as they continue to produce innovative adverts like these then their is no reason this campaign can't continue for years to come.
Credits: Advertising Agency: Wieden+Kennedy, Portland Chief Creative Officer: Dan Wieden Ex Creative Director: Mark Fitzloff/Susan Hoffman Creative Director: Jason Bagley/Eric Baldwin Art Director: Craig Allen/Eric Kallman Copywriter: Eric Kallman/Craig Allen Planner: Britton Taylor Account Manager: Jordan Muse Account Supervisor: Michael Dalton Art Buyer: Heather Smith-Harvey Photographer: Hugh Kretschmer Typographer: Cathy Ormerod
Ad agency Wieden+Kennedy, along with former NFL player Isiah Mustafa return with a quick 17 second spot titled 'Fiji', that features the hunk with something even more adorable then him - puppies. The undeniably charming and enormously popular ad campaign continues to create fun and innovative scenarios for the Ad Man of 2010 that will hopefully continue for years to come.
Banking on the popularity of last years Old Spice Super Bowl Ad, the much anticipated sequel has finally arrived for Super Bowl XLV. The Old Spice Man himself, aka Isiah Mustafa, has returned in his now iconic role, as Old Spice is not messing around with their winning formula. The only real difference is that the former NFL star has replaced his white towel for a grass skirt. The ad however still works as a great piece of advertising and is sure to still be one of the most popular spots for this years big event. Impressive still is that the commercial, as in previous versions, is shot in one take with no edits.
Credits: Agency:Wieden + Kennedy Portland Creative Director:Jason Bagley Creative Director:Eric Baldwin Copywriter:Eric Kallman Copywriter:Craig Allen Art Director:Eric Kallman Art Director:Craig Allen Producer:Corey Bartha
Banking on the success of their 2010 Super Bowl ad campaign, Old Spice has released this new spot featuring the now legendary advertising hunk Isaiah Mustafa. Of course the commercial features the former NFL star in his famous getup; shirtless with just a towel around his waist. The spot, like the previous Old Spice versions, is done in one take with no edits. Quite impressive as the monologue is over 1 minute long.
In 2010 Old Spice launched a 3 day on-line campaign that quickly became the fastest growing ad campaign in history with over 6 million views after only 24 hours. Old Spice's agency Wieden+Kennedy not only created an on-line phenomenon but made the TV commercial's star Isaiah Mustafa a cultural icon of 2010. The funny TV spot also aired on the Super Bowl and is widely considered the most memorable of the 2010 Super Bowl ads. Interestingly, the scene was a single shot and done in one take with no edits, CGI or blue screens used. The creators took 3 days to shoot and 53 takes to achieve the amazing effect. Sets were lifted using pulleys and even Mustafa's towel was ripped off with just a hook. Definitely worth taking a look back at one of the great ads of 2010.
Credits: Agency: Wieden+Kennedy, Portland Executive Creative Directors: Mark Fitzloff, Susan Hoffman Creative Directors: Eric Baldwin, Jason Bagley Copywriter/Art Director: Eric Kallman Copywriter/Art Director: Craig Allen Agency Executive Producer: Ben Grylewicz Agency Producer: Erin Goodsell Production Company: MJZ, Los Angeles Director: Tom Kuntz Executive Producer: Jeff Scruton Line Producer: Scott Kaplan DP: Neil Shapiro Editorial: Final Cut Editor: Carlos Arias Post Executive Producer: Saima Awan VFX:The Mill VFX Supervisor: Phil Crowe VFX Producer: Arielle Davis Mix: Lime Studios
