David Bowie 'Changes' His Tune for the New BMW Spot

First airing at the 2011 Super Bowl, the commercial for BMW Diesel Engines featuring David Bowie's song 'Changes', was a popular submission due to the classic hit. However, this is not the English rockers first time he has allowed his music to be featured in advertising. In fact, he has partnered with other automobile manufacturers such as Cadillac that featured his hit 'Space Oddity' and Audi has used the tracks 'Rebel Rebel' and 'Heathen The Rays' in recent ad campaigns as well. His music seems to lend itself well to the world of advertising, as this ad clearly demonstrates how a track can influence the theme, feel and even title of the spot.


Credits:
Client:BMW
Agency:kirshenbaum bond + partners
Production Company:Anonymous Content
Director:Christian Loubek
Director of Photography:Bojan Bazelli
EP/Head of Commercials:Dave Morrison
Head of Production:Sue Ellen Clair
Producer:R. Stephan Mohammed
Mixer:Peter Holcomb
Mixer:Tom Jucarone
Assistant Mixer:Justin Kooy
Assistant Mixer:Jodi Levine
Executive Producer: Gloria Pitagorsky

Groupon Pulling Their Controversial Super Bowl Ads

According to a blog posted by Groupon CEO Andrew Mason, the company is pulling all three of their controversial 2011 Super Bowl ads, 'Tibet', 'Whales' and 'Rainforest'.  The Christopher Guest directed spots spawned a lot of outrage by some viewers who felt the ads were in bad taste. In the end the advertising world, unlike other creative media forms,  often have to bow down to the easily offended public. The great thing about the internet though is that the satirical ads will live on, where people can make their own choice to view them or not.  So enjoy or be offended.

Mason had to make this statement on the Groupon blog:

"Five days have passed since the Super Bowl, and one thing is clear – our ads offended a lot of people. Tuesday I posted an explanation, but as many of you have pointed out, if an ad requires an explanation, that means it didn't work".

"We hate that we offended people, and we're very sorry that we did – it's the last thing we wanted. We've listened to your feedback, and since we don't see the point in continuing to anger people, we're pulling the ads".

View All the 2011 Super Bowl Commercials in 2 Minutes

Just in case you haven't had a chance to actually sit down and view the entire 61 ad Super Bowl XLV line-up, then here is your chance. Thanks to the people at AdWeek, they have created a fun edited version of the advertising spectacle.

And the 2011 Super Bowl Ad Biggest Winners Are... A Pug and A Kid?

According to Nielson Ratings Research the 2 most re-called Super Bowl XLV commercials for viewers were Doritos 'Pug Attack' and Budweiser 'Wild West'. And the most liked overall 2011 Super Bowl spots were Volkswagen's 'The Force' and 'Carma' by Bridgestone. The general consensus and it's wildly popularity on the web, appear to have chosen 'The Force' as the big winner at this years Super Bowl, however Neilson's research indicates it did not fare well in brand-recall for Volkswagen. That being said the overall view of this years Super Bowl spots was that they seemed a little weaker than previous Super Bowl's, as it was the rare occasion when the actual game was more memorable than the ads.

Snickers 2011 Super Bowl Spot 'Logging' is Roll Over Funny

Snickers returns with their "you're not yourself" Super Bowl ad campaign, but this time they replaced the lovable Betty White for 2 of the most annoying celebs around, Roseanne Barr and Richard Lewis. The casting in fact is perfect for the Super Bowls commercial audience, as Roseanne Barr, like her or not revokes a response and the spot is sure to be one of the most memorable of the class of 2011.

Bud Light Does It Doggy Style with 'Dog Sitter' 2011 Super Bowl Ad

Not since Spuds MacKenzie have dogs played such a prominent role in a Bud Light Super Bowl campaign. As a type of homage to the "dogs playing poker" painting, the funny spot features an ingenious dog sitter using the pooches as party help. Not as groundbreaking as Spuds however, the anthropomorphizing of animals always proves popular in advertising and this ad is sure to fare well due to it's inherent cute factor.

CarMax 2011 Super Bowl Spot Makes You Feel Like 'A Kid In A Candy Store'

Super Bowl virgins CarMax debuted their inaugural ad at this years big game with a safe yet entertaining spot. The smart and funny commercial is a clever take on the "like a kid in a candy store" analogy, as it feature some creative new examples of the old adage.

Coca-Cola Spot Tries to Take 'Siege' at the 2011 Super Bowl

As a perennial Super Bowl advertiser, Coca-Cola has debuted some of the most iconic ads in history, and they are hoping to continue the tradition. Coke's common underlying theme of spreading peace in the world is not lost in this Lord of the Rings inspired epic. The spots CGI effects are impressive enough, and the ad as a whole is entertaining, but I think it falls short of being placed in the same category as some of Coke's previous Super Bowl entries.

Mercedes- Benz Super Bowl XLV Ad 'Welcomes' You to the Family

With over 150 years of auto making excellence, Mercedes-Benz celebrates this achievement by featuring some of their classic models in their new 2011 Super Bowl ad campaign. The commercial features Mercedes-Benz cars from around the world waking up to join the family reunion and introduce us to the newest members. The impressive ad also stars the increasingly funny P-Diddy, as he is awoken from his slumber in search of his silver Mercedes.

Groupons First Ever Super Bowl Ad Campaign Doesn't Disappoint

With their first ever Super Bowl Ad submission, Groupon's inaugural ad campaign was much anticipated and it didn't disappoint. The ads titled 'Tibet', 'Whales' and 'Rainforest', seemingly start off as a charitable advert with actors like Timothy Hutton, Cuba Gooding Jr. and Elizabeth Hurley really selling the gag. I'm sure some will say the Groupon commercial takes advantage of the very real plight of the Tibetan people, whales and the rainforest, nonetheless the spots were bold and clever, and in fact Groupon are really donating to related charitable organizations that they poked fun at.

Peppers the 'Cat' Steals the Show from the E*Trade Baby in this Years Super Bowl Ad

What would a Super Bowl be without the E*Trade baby, and now he has a furry friend. The now staple Super Bowl spots latest version features the E*Trade baby dealing with a sneezing Peppers the cat. The commercial formula still works and is charming enough but it may be jumping the shark soon.

Join the 'American Family' with NFL's Super Bowl XLV Ad

Taking clips from some of the most iconic TV shows in history, NFL has created a sentimental spot for their 2011 Super Bowl Ad campaign. The compilation commercial features everyone from Seinfeld to the Simpsons preparing for the big game. Like looking at a family photo album, you realize how these TV show characters have in a way been part of your family all along.

This is the Motor City - Chrysler 2011 Super Bowl Ad 'Born of Fire' featuring Eminem

Chryslers Super Bowl XLV commercial is a gritty yet uplifting look at Detroit city, and who better to encapsulate that feeling than the Motor City's bad boy himself Eminem. Chrysler unapologetic approach takes a page from Eminem's playbook by calling out some other cities like New York, Chicago and Las Vegas, and in the process knocks them down a peg in the process. The highlight of the spot though is the remixed gospel version of Eminem's Oscar winning song 'Lose Yourself' from the 8-mile soundtrack. It is the perfect backing track as it compliments the mood of the spot.

Take a 'Scent Vacation' with the 2011 Old Spice Super Bowl Commercial

Banking on the popularity of last years Old Spice Super Bowl Ad, the much anticipated sequel has finally arrived for Super Bowl XLV. The Old Spice Man himself, aka Isiah Mustafa, has returned in his now iconic role, as Old Spice is not messing around with their winning formula. The only real difference is that the former NFL star has replaced his white towel for a grass skirt. The ad however still works as a great piece of advertising and is sure to still be one of the most popular spots for this years big event. Impressive still is that the commercial, as in previous versions, is shot in one take with no edits.


Credits:
Agency:Wieden + Kennedy Portland
Creative Director:Jason Bagley
Creative Director:Eric Baldwin
Copywriter:Eric Kallman
Copywriter:Craig Allen
Art Director:Eric Kallman
Art Director:Craig Allen
Producer:Corey Bartha

Chevy Camaro's 2011 Super Bowl Ad 'Miss Evelyn' Makes You Hot for Teacher

Have you ever had a conversation with a buddy about how you would make a great Super Bowl ad if you just had the chance and the budget. Well Chevy Camaro's new 2011 Super Bowl TV spot titled 'Miss Evelyn' does just that, as the fun ad features the running commentary of a couple of armchair ad execs ideas come to life. A clever idea as the spot has everything a Super Bowl car commercial should have; sexy girls, a desert scene with mirrors, a cool car chase threw city streets with helicopters and hay bails, and a slow motion shot of the Chevy Camaro flying off a building. But all great ads need a twist, and in this ending we all get schooled.

Credits:
Advertising Agency: Goodby, Silverstein & Partners,
Co-Chairman/Creative Directors: Jeff Goodby,    Rich Silverstein
Executive Creative Director: Hunter Hindman,     Rick Condos
Copywriter: Alex Flint
Art Director: Dino Spadavecchia
Producers: Susan Crimley, TJ Kearney

Volkswagen 'Black Beetle' Super Bowl XLV Ad Tears It Up

Much like Volkwagens 2011 Super Bowl Ad Campaign, this beetle is supped up and leaving everyone else in the dust. VW are releasing their Super Bowl XLV line up of TV spots at a rapid pace, as their recent release of the 2012 Passat Super Bowl Ad 'The Force' went viral as soon as it was leaked on YouTube. the German automakers aggressive marketing strategy appears to be working as people can't wait until Sunday to watch the big ads.



Credits:
Agency:Deutsch Los Angeles
Group Creative Director/Copywriter:Eric Springer
EVP/Group Creative Director/Art Director:Michael Kadin
VP/Associate Creative Director/Copywriter:Jim DiPiazza
VP/Associate Creative Director/Art Director:Mark Peters
Copywriter:Matt Sherman
Art Director:Paul Oberlin
EVP/Director of Integrated Production:Vic Palumbo
Senior Producer/Music Supervisor:Marisa Wasser
VP of Marketing:Tim Ellis
General Manager of Brand Marketing:Brian Thomas
Production Company:MJZ
Director:Dante Ariola
Director of Photography:Fred Elmes
Executive Producer:Jeff Scruton
Editorial:Union
Editor:Jim Haygood
Executive Producer:Michael Raimondi
Post Facility:The Mill - London
Telecine Artist:Adam Scott
Lead 3D Artist:Tim Bussell
Lead 3D Artist:Juan Brockhaus
Lead 2D Artist:Barnsley
Producer:Gemma Smith
Composer:Huddie Leadbetter
Explosion Artist:Jon Spencer
Producer:Russell Simins
Sound Design:740 Sound Design
Sound Designer:Eddie Kim
Sound Designer:Amber Tisue
Executive Producer:Scott Ganary
Audio Post Company:Eleven Sound
Sound Engineer:Jeff Payne

Kia 2011 Super Bowl Commercial Takes You On 'One Epic Ride'

Kia Motors went big with their Super Bowl submission this year. As one of the smaller auto makers, Kia's choice to partner with the aptly named ad agency David&Goliath, and create a big budget special effects laden spot was a bold play. The result though is advertising as a cinematic spectacle, which is what Super Bowl ads are all about.


Credits:
Advertising Agency: David&Goliath, USA

Chief Creative Officer: David Angelo

Executive Creative Director: Colin Jeffery

Associate Creative Director/Art Director: David Cuccinello

Associate Creative Director/Copywriter: Napper Tandy

Executive Producer/Managing Director: Carol Lombard

Executive Producer: Paul Albanese
Managing Partner/Client Services: Brian Dunbar

Group Account Director: Brook Dore

Management Supervisor: Jill Jagger

Production Company: Biscuit

Director: Noam Murro

Senior Executive Producer: Shawn Lacy

Executive Producer: Colleen O’Donnell

Producer: Jay Veal

Production Supervisor: Jennifer Berry

Director of Photography: Toby Irwin


Editorial: Final Cut

Editor: Rick Russell

Executive Producer: Saima Awan

Producer: Jennifer Miller

Assistant Editor: Jacob Kuehl

Telecine: Company 3

Colorist: Stefan Sonnenfeld


Post Production: Animal Logic


Music & Sound Design: Stimmung

Composer: Robert Miller

Sound Design: Gus Koven

Executive Producer: Ceinwyn Clark

Audio Mix: Lime

Mixer: Loren Silber


Join 'The Force' with Volkswagen New Super Bowl XLV Ad

Newly released 2011 Super Bowl commercial from Volkswagen is expected to go viral immediately. The TV spot features a cute kid roaming around as Darth Vader, but not until he encounters the 2012 Passat, and a little help from his dad, does he feel the Force. The spot is a perfect piece of advertising that contains all the right ingredients to be a fan favorite for the NFL's family oriented event.

Hyundai says "Snap Out Of It" and Watch their New 2011 Super Bowl Ads

A recent trend by Super Bowl advertisers is to slowly release their spots during the 2 week build up to the big game. The Hyundai commercial was previewed during the AFC Championship game as the Korean automaker is hoping to get a lot of use of their 2011 Super Bowl ads by releasing the conspiracy themed campaign 'Snap Out Of It' and their 2 new spots titled 'Sheep' and 'Children'. The ads are a bold departure from Hyundai's prior Super Bowl commercial that featured Minnesota Vikings Brett Favre as Father Time, as this years intriguing 'Snap Out Of It' ad campaign also includes companion on-line short film ads that explain Hyundai's compact car conspiracy theory.