New Lexus GS Hybrid "120 Heartbeats" TV Ad is an Orgasm Of A Car Ride

From my friends over at Saatchi & Saatchi, Italy comes a great new ad for the new Lexus GS Hybrid entitled "120 Heartbeats." What starts off as beautiful tranquil moment turns into a heart pounding trill ride on a test track in the Lexus GS. You'll love the lady at about the 2 minute mark...she looks angry but I think she may had one heck of an orgasmic ride.

Lexus GS Hybrid "Heartbeats" Spot Credits:

Ad Agency: Saatchi & Saatchi Italy Executive Creative Director: Agostino Toscana. Creative Directors: Luca Lorenzini, Luca Pannese. Copywriters: Marco Dispenza, Massimo Paternoster. Art Directors: Davide Vismara, Giulio Frittaion. Account Director: Camilla Pollice, Lorenzo Foffani. Account Manager: Ilaria Lorenzetti. Head of TV: Raffaella Scarpetti. Producers: Ella Elliott, Manuela Fidenzi. Directors: The Saatchi & Saatchi Creative Team. DoP: Alessandro Bolzoni. Original Music: Stabbiolo Records. Editor: Vilma Conte. Production House: H Films. Sound Design: Top Digital. Post Production: Bloompix.

Gucci Latest Ad Campaign is 'Guilty' of Making a Cool TV Spot

The Frank Miller directed commercial for Gucci's Guilty Pour Homme Italian ad campaign stars Chris Evans and Evan Rachel Wood. Best known for his work on the movie Sin City, Miller has created a similar comic book influenced styled film advert. Not surprising as he made his start as a comic book artist with an acclaimed dark and sexy style. The spots soundtrack features a remixed version of Depeche Mode's classic tune 'Strange Love'.


Credits:
Director: Frank Miller
Actors: Evan Rachel Wood, Chris Evans
Client/Advertiser: P&G Prestige Products - Geneva
Vice President Luxury Brands: Luigi Feola
Global Marketing Director Gucci Parfums: Todd Brisky Global Associate Marketing Director Gucci Parfums: Joshua Braman Gucci - Rome
Creative Director: Frida Giannini
Agency: REM Ruini e Mariotti - Rome
Creative Director: Riccardo Ruini
Strategic Director: Olivia Mariotti
Creative Services: Simona Silvano
Account Manager: Elisa Faustini
Production Company: Think Cattleya - Rome
CEO: Monica Riccioni
Executive Producer: Philip Rogosky
Producer: Alessandro Bonino RSA
Films Executive Producer: Kai-Lu Hsiung
Producer: Carla Poole
Director of Photography: Guillermo Navarro, A.S.C., A.C.M.
Art Direction/Set Design: Rosario Provenza/Marco Luppi
Editor: Adam Rudd, Final Cut, London
Conforming: Shake Movie, Rome
Post Production & 3-D: Fuel VFX - Sidney
VFX Supervisor: Dave Morley
CG Supervisor: Simon Maddison
Senior Producer: Celia Nicholas
Prime Focus - London
Senior Producer: Matthew Bristowe
Audio: Envy - London
Sound Engineer: Rich Martin

Antonio Federici Gelato Shocking Print Ads

Antonio Federici is Italian for ice cream and the print ad campaign is universal for shocking in the eyes of some. The Gelato campaign where nuns and priests get a little more intimate than the Holy Spirit is comfortable with. Short but sizzling taglines include "submit to temptation" and "kiss temptation".

UK's Advertising Standards Authority, which has banned campaigns less shocking has apparently never indulged itself in the sensual magic that is italian gelato. The watchdog is investigating the ads now, but that's pretty much a formality: according to the Committee of Advertising Practice, "linking sex or sexualised images with religion may cause particular offense" and "portraying nuns in a sexual manner is inappropriate." In other words, don't expect to see the Federici Gelato print ads dangling above the ice cream section at your local supermarket.

It's actually too bad they are going to ban these ads as they are pretty good, they just used a couple in the wrong proffesion. For those of you who just have to see more the Antonio Federici Gelato website has the music and the complete campaign up for your viewing pleasure, just remember God see's everything you do.

Martini Bianco with George Clooney The World's Most Beautiful Drink 2008 European Version

A hot new commercial for Martini Bianco 2008 with George Clooney. The new TV spot for Martini is much like last years advertising campaign with George and the silly little mustache he was sporting. The commercial is the Italian version and in typical Italian style showcases many beautiful women, the music in the commercial is by Roxy Music and the song title is "More Than This".

Martini Bianco - The Worlds Most Beautiful Drink

Freddy Sportswear Italy Print Advertising 2008

New from Freddy Sportswear Italy, created by the advertising agency 1861 United, Milan Italy.
"Freddy supporting the movement for inner joy and happiness."

Advertising Agency: 1861 United, Milan, Italy

Creative Directors: Giorgio Cignoni, Federico Ghiso, Roberto Battaglia, Pino Rozzi
Art Director: Giorgio Cignoni
Copywriter: Federico Ghiso
Photographer: Riccardo Bagnoli
Set Designers: Dafydd Griffith, Ben Moolhuysen
Published: September 2008

2008 Beijing Olympic Commercial Print Ads

Olympic Sponsors from Italy, 2008 Beijing Olympic commercials, these are print ads for Freddy, the first Elisa Santoni, member of the national Olympic Rhythmical Dance team and the second is Simone Collio, 100 meter sprint runner. I like the slogan, Olympic Games preformed by Freddy.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Pepe, Stefania Siani
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Lorenzo Vitturi

Legambiente - Do More With Your Hands

Legambiente an environmental organization from Italy and their ad agency came up with interesting ad campaign for using your hands to do a little more than what you normally would use them for. The quote is: "Your hands can clean more than you think. A little gesture can give some relief to the planet too.
...Do something."

Advertising Agency: Forchets, Italy
Creative Director: Niccolò Brioschi
Art Director: Andrea Vitali
Copywriter: Guido Tarricone
Photographer: Tommaso Fiscaletti

Nike Italy, Really Cool Football Ads

I love these Nike Football Ads from Italy
Nike L'Espresso this one is brilliant, but the Gatuso Pasta, what better player from the Italian football club to be used for this pasta ad. Forza Italia the Nike way.