Sasso perfectly meshes the energy of the underground music scene and the creative capabilities of Beaterator with wordless sequences set against an array of Brooklyn and Jersey City landmarks, classic city buildings, and small businesses. Chico Mann features the artist of the same name rocking out to PSP on his city stoop before descending into his basement studio. Chin Chin and Psycho Les feature those artists similarly jamming between Beaterator and their studios. KDef stars that artist sifting through the overstuffed racks of vinyl in a glorious old record store while pausing to mix on his PSP. Spree Wilson is set against the soaring Brooklyn Bridge and the Hudson River, with Wilson enraptured with his creative efforts. Energetic, colorful graphical patterns bring each spot to a close. Sasso shot the videos over the course of three days on a RED camera.
"Nick continues to impress with his ability to take a creative concept and turn it into a final product," stated Manic Managing Director Bob Cagliero. "He can single handedly take on the workload that usually gets shuffled around between three or four different studios. Nick's work ethic and versatility are trademarks of our very strong staff, which is exactly why agencies keep coming back to Manic."
The Creds:
Client: Rockstar Games
Product: Beaterator for SonyPSP
Spots Title: Chico Mann (featured), Psycho Les (featured), Spree Wilson (featured), Chin Chin, KDef
Air Date: January 2010
Agency: Wax Poetics
Creative Director: Andre Torres
Executive Producer: Dennis Coxen
Production/Post: Manic
Director: Nick Sasso
DP(s): Tim Naylor, Damien Barba
Editor/VFX Artist: Nick Sasso
Creative Director/Design: Fran Roberts
Designer: Ben Hill
Managing Director: Bob Cagliero
Production Manager/Line Producer: Emily Gleicher
Shoot Location: Brooklyn, NY/Jersey City, NJ
