Bing Originals Decisions That Shaped 2011

A commercial/web film for Bing pays tribute to the top news and entertainment stories, triumphs, disasters and celebrates a few unsung heroes of 2011.
The song is "Save The World" by Swedish House Mafia.

Credits:
Client: Bing
Production Company: level4.tv
Director: Josh Karchmer

Lego Short Film Advert "The Brick Thief"

Ad agency Pereira & O'Dell has launched their latest installment for its Lego Click marketing campaign with a short film advert called "The Brick Thief". Lego commercials have always been innovative mostly due to the inherent creativity of its product, as it lends itself well to stop motion animation. This spot stretches both the laws of physics and imagination, as it features a whimsical scientist stealing Lego bricks from unsuspecting kids in his wacky Lego lab.

Credits:
Agency: Pereira & O'Dell PJ Pereira
Chief Creative Officer Kash Sree
Executive Creative Director Jason Apaliski
ACD/Art Director Jaime Robinson
ACD/Writer Sara Krider
Producer Jeff Ferro
Director of Production Gary Theut
Director of Client Services Skylar Fogel
Account Executive Production company: MJZ Blue Source
Line Producer Eric Stern
Executive producer David Zander
Excutive Producer Eduardo Martinez
Director of Photography Veronica Falcon
Choreographer Nicolas Scabini
Art Director Editorial: Rock Paper Scissors Damion Clayton
Editor: Carol Lynn Weaver

Half Life "Escape from City 17" The Purchase Brothers

Escape from City 17 Part 1, a short film written and directed by The Purchase Brothers who are only ages 23 & 25. The Purchase Brothers are Directors with the Toronto based agency Sons & Daughters. Escape from City 17 is based on the Half Life computer game saga by Valve Corporation.

The Purchase Brothers, a two man film directing team from Toronto, caused a YouTube sensation this weekend with the release of the first in a series of shorts based on the well known Half-Life video game. The short, entitled "Escape from City 17" was posted last Friday and zoomed to over 1/2 million hits in a 24 hour period, achieving the number one top-rated video of all time. By the end of the weekend the film had surpassed a million hits with no signs of slowing down. The video yesterday registered No. 1 top viewed in the world. The internet community, and gaming sites all over the world were abuzz with news of the film and the Purchase Brothers' website crashed Friday due to the overwhelming volume of traffic. "Half-Life Escape from City 17" was initially conceived as a single 5 minute piece for the brothers' demo reel which includes other spec projects. The brothers were such avid fans of the Half-Life game that they developed "Escape" into episode 1 of a series and are currently working on episode 2. They worked with a budget of $500 for costumes and props, but the film has the look of a big budget action movie. The two brothers did all filming and post production themselves. Valve Corporation, the developer of the original game, flew the brothers out to Seattle for some face time after viewing the film. Gabe Newell, CEO of Valve , stated, "After seeing some of the dreadful ways that Hollywood has attempted to turn videogames into film, it was great to see how well The Purchase Brothers have brought our game to life. Hollywood could learn a lot from these guys." A sentiment echoed by many fans all over the world in over 10,000 posted comments on YouTube. David and Ian Purchase are represented by Sons and Daughters for commercials.

The above is the official press release on February 17, 2009.