Virgin Media New Logo

Virgin Media has unveiled a new brand identity incorporating the Union Jack flag, as it seeks to match what it sees as a national mood of patriotism coming in 2012.

It has created a new logo with the blue, white and red flag, combined with the original red infinity symbol Virgin logo.
The logo, created by Start JudgeGill, will be unveiled in a new TV ad this week promoting the company's next-generation TV service TiVo.

Jeff Dodds, executive director of brand and marketing communications, said: "At Virgin Media, we're extremely proud of our British heritage and wanted to find a way to symbolically remind people about all the fantastic things about our nation.

"With Britain celebrating the Queen's Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British."
via: marketingmagazine.co.uk

Virgin Book by Weather

Feeling adventurous? Well now you can let Virgin pick your next vacation destination.
Instead of booking a trip, you can book a weather. Yes, a weather, because that's what more often than not can ruin even the most well-though-out perfect vacation. Weather you're going somewhere windsurfing and you're in need of wind, a skiing holiday and you need snow (obviously) and minus degrees or a beach bum looking for sun - this is what you need.
Although, this would appeal to the more adventurous traveler or the one that doesn't really have a specific destination in mind. Technically it's very simple. Virgin would scan the weather forecasts right up until your departure date and take you as far as your money stretches in order to also provide you with the perfect weather to match your soon-to-be perfect vacation.

Credits:
Advertising School: Miami Ad School, Hamburg, Germany
Instructors: Tara Lawall
Art Director: Glen Hansen
Copywriter: Otilia Dobrea

Meg Ryan 50 Megs of Passion For Virgin Media Ad

A new viral video advert to promote Virgin Media 50Mb broadband service Starring Meg Ryan herself, which is a follow up to the "Powerful Stuff" idea. Ad Agency Strident Productions recreated the famous ‘When Harry Met Sally’ diner orgasm scene, but with a slight twist – 50 Megs, instead of one. The video has another twist, in that all the men in the diner thought they were just extras in an advert and literally had no idea what was going on. The reactions are genuine, which seems to have given the spot a funny edge.
Credits:
Released: August 2009
Advertiser: VIRGIN VIRGIN
Brand name: Virgin Media
Agency: Online Fire PR and Strident Productions
Country: United Kingdom United Kingdom
Category: Internet service providers

Virgin Media Powerful Stuff TV Commercial

The newest commercial for Virgin Media Powerful Stuff, created by RKCR/Y&R is simply a beautiful ad; what can I say I'm sucker for a love story.The music in the Virgin Media spot is by Mazzy Star and the song is titled "Into Dust" (so tonight that I may see).
Virgin Media TV Ad Credits:
Brand: Virgin Mobile
Agency: RKCR/Y&R
Agency Producer: Danielle Sandler
Creative Director: Mark Roalfe
Creative: Paul Angus; Ted Heath
Director: Sam Brown
Production: Rogue
Producer: Kate Hitchings
Post Production: MPC