Cow & Gate Supergroup Advert - Extended Version

Take a handful of adorable toddlers, put them in a music studio with instruments in hand, have the 1982 hit song "Come On Eileen" by Dexys Midnight Runners playing and you have a great ad for British Cow & Gate baby food maker.

"At Cow & Gate we believe that the best part of parenting is seeing your little baby become a little person. To celebrate this belief and share our point of view with Mums and Dads we have developed a new TV advert. You can now watch even more of the adorable Supergroup in this extended version".

As cute as this advert is, nothing beats the Evian Live Young Dancing Roller Babies commercial.

Credits:
Creative Ad Agency: BETC London

Beautiful Babies Star in "My First Friend" by Huggies

In order to provide everybody the chance to celebrate Friendship Day with a friend, Ogilvy & Mather Argentina developed with Huggies an original idea, putting together two infants to share this special day in a very particular way.

With Maximiliano Maddalena and Javier Mentasti as ECDs, the agency designed a special crib so that on Friendship Day two newborn babies could spend this event together. The idea was registered at the Bazterrica Clinic and was supported by the baby's parents, obstetricians and nurses.

In order to accompany each family during the last minutes before giving birth, the agency got involved with the obstetricians and couples who were expecting their babies to be born on Friendship Day. We shared with them the anxiety of all the previous preparations and their way to the hospital. Few hours after the babies were born, they both had their first friend right alongside.

The song and music are just perfect and really make the film that much better, if anyone has the song title please share.

Credits:
Advertising Agency: Ogilvy & Mather, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Directors: Juan Marcos Besagni, Juan Pablo Raimondi
Art Director: Tiago Salgueiro
Copywriter: Felipe Autran
Account Manager: Constanza Archain
Account Supervisor: Rosario Gonzáles Puig
Head of Production: Valeria Pinto / Parson
Agency Producers: Federico Faralla, Gastón Sueiro / Parson
Production House: Ringo
Director: Ariel Evasio
Executive Producer: Jorge Larrain
Production Coordinator: Liz Campi
Production: Azul Crespo
Postproduction Director: Luis Staffolani
Photography Director: Manuel Bullrich
Edition: Mario Nhamod
Post Production: Barraca Post

Music Company: C.C.C.I. Producciones

Pampers New TV Spot is Full of Little "Miracles"

Inherent in a brand like Pampers is the cute and cuddly connotation that goes along with it's product line. Yet in this new ad created by leading ad agency Saatchi & Saatchi, they have gone from mere adorable to down right touching. Not usually a fan of sappy montage type compilations ads, this commercial titled 'Miracles' is a cut above the rest. The execution is flawless, starting with the soundtrack to it's poetic captions that perfectly anchor and relate various poignant moments in a young parents life. The goosebump laden advert ends with one of the cutest smiles in advertising history - how can you not be touched.

Credits:
Ad Agency: Saatchi & Saatchi, New York

Olvarit Baby Food Creates the Cutest Culinary Event

A unique taste testing campaign by Nutricia and their Olvarit babyfood brand was launched in their native country of Belguim to rave reviews. From the companies mailing list, Olvarit invited 20 lucky babies and their parents to one of Europe's finest restaurants, De Pastorie for the exclusive meal. The clever promotion was organized by Belgian ad agency Duval Guillaume Antwerp/Modem, who documented the event to create the accompanying advert.

Credits:
Advertising Agency: Duval Guillaume, Belgium