Orange Internet Words | The Power of A Word

The new Orange Internet commercial ad reminds us of the power of words and how one simple word can have two meanings. Orange is introducing its new generic Internet campaign following "livebox, allons plus loin ensemble". The campaign is based on a simple idea, which is expressed in a powerful and light hearted way: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments. The way in which words can have several meanings in life has led us to reconsider what we mean by the term "Internet". And to understand that there is Internet, and there is Internet par Orange. The "les mots" campaign uses the idea that with Orange "there is Internet and Internet", along with evidence that supports this position across all media and on several aspects of Orange Internet.
Credits:
Advertising Agency: Publicis Conseil, France
Executive Creative Director: Olivier Altmann
TV Copywriters: Mathieu Degryse, Olivier Dermaux
TV Art Directors: Yves-Eric Deboey, Mathieu Vinciguerra
Web Creative Director: Philippe Simonet
Web Copywriter: Cedric Leplat
Web Art Direc: David Polonia
Production: WAM
TV Production: Florent Villiers, Pierre Marcus
Post-Production : Jeanne Raibaut
Sound Production: Eric Cervera, Boris Nicou
Production company: 75 Director : Vincent Lobelle
Producer: Emmanuel Guiraud D.O.P: Glynn Speeckaert
Editor: Cyril Nakache/ Ste?phane Couturier
SFX images: Mikros images
Music Composer: Eric Cervera
GM Strategic Planning: Vale?rie He?naff
Account Director: Marie Wallet
Account Manager : Celine Veyrard
Account Manager Web : Aline Bonnet
Account Manager Mobile : Eric Dufourmantelle
Account Executive : Emilie Alalof