Wrigleys Orbit Gum Can't Touch This

Wrigley's Orbit Gum, new marketing campaign wants to protect their packaging design for consumers by giving you the option to visit their new micro site and create ugly packaging for you Orbit gum bottle. The promo spot is perfectly set to the music of MC Hammer's "You Can't Touch This".
From Micheal Jackson's Original Skin to Cigarette Butts you can create your own at the Orbit Czech Republic site HERE.
Advertising Agency: MarkBBDO Prague, Czech Republic
Creative Directors: Leon Sverdlin, Andrej Štuk
Art Director: David Suda
Copywriter: Ondrej Soucek
Account manager: Sarka Pazderova
Released: June 2009