The Puma Index Promo Spot

PUMA Bodywear's intent with their new site TheIndex.Puma.com website is to bring you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come off.


Agency: droga5, New York
Creative Chairman: David Droga
Executive Creative Directors: Duncan Marshall, Ted Royer
Creative Director/Copywriter: Kevin Brady
Art Director: Jesse Juriga
Head of Integrated Production: Sally-Ann Dale
Broadcast Producer: Thomas Beug
Digital Executive Producer: Sandra Nam
Production Company: Partizan/The Dark Room, New York
Director: Nima Nourizadeh
Editor: Patrick Colman @ Final Cut
Audio: Nylon Studios
Production Company (Web): Perfect Fools
Project Manager: Stefan Dufgran
Producer: Sofia Jonsson