Hyundai says "Snap Out Of It" and Watch their New 2011 Super Bowl Ads

A recent trend by Super Bowl advertisers is to slowly release their spots during the 2 week build up to the big game. The Hyundai commercial was previewed during the AFC Championship game as the Korean automaker is hoping to get a lot of use of their 2011 Super Bowl ads by releasing the conspiracy themed campaign 'Snap Out Of It' and their 2 new spots titled 'Sheep' and 'Children'. The ads are a bold departure from Hyundai's prior Super Bowl commercial that featured Minnesota Vikings Brett Favre as Father Time, as this years intriguing 'Snap Out Of It' ad campaign also includes companion on-line short film ads that explain Hyundai's compact car conspiracy theory.

Hyundai's 'Turbo Face' Ad Campaign Makes A Bold Face

Similar to a roller-coaster ride photo at your local theme park, Hyundai's latest ad campaign 'Turbo Face' takes real images of people's facial expressions the moment the Sonata's Turbo kicks in.   Ad Agency Innocean Worldwide, Huntington Beach idea is a breath of fresh air in an often endless stream of car ads featuring cars driving down curved mountain side roads that we real people never drive on.  The fact that the ingenious ad does not feature the car at all is a testament of Hyundai's belief in this bold campaign.



Credits:
Agency: Innocean, Huntington Beach
Executive Creative Director: Jeff Spiegel
Creative Director: Doug James
Creative Director: Robert Prins
Sr.Copywriter: Greg Collins
Sr.Art Director: Frauke Tiemann
Photographer: Nadav Kandar
Print Producer: Renae Romans