The Economist Takes the 'Bull' Out of Print Advertising

Founded in 1843, The economist has chronicled many of the world's most contentious events and their latest print ad campaign continues that tradition. The London based weekly publication adverts 'Bull', 'Ostrich' and 'Judge' tackle some of today's most pressing issues with that same biting intelligent commentary that they are famous for.

Credits:
Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Art Directors: Mel Harvey, James Purdie, Gregory Yeo
Copywriters: Dylan Kidson, Steve Hough, Sascha Kuntze
Designer: Leonardo Borges

MAD Magazine Proves They Are Clever as Ever with New Outdoor Ad

Since they were founded back in 1952, MAD magazine has been an influential satirical mainstay ever since. Creating some of the cleverest parodies of pop culture, no one was safe from their lampooning, particularly the advertising world.   In that same vain, their latest outdoor billboard ad campaign 'Light Bulb' targets both the original ad from The Economist and unsuspecting pedestrians who soon become part of the gag, once again proving why MAD's longevity and particular brand of humor maintains it's relevance in the 21st century. 

 
Credits:
Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alex Schill, Henning Patzner, Ekki Frenkler
Art Directors: Jan Kromka, Stefanie Paulus, Andreas Kienle
Copywriter: Valerie Koch
Account Managers: Dorle Mietzner, Annemarie Möller, Chris Kunzendorf
Dummy artificier: Colin Patterson

Here is the original billboard from The Economist magazine that Mad so perfectly spoofs.