Spend No More Evenings Alone with Amour Print Ad Campaign

Dating website Amour.com has just launched a cool new advertising campaign with French agency Euro RSCG 36. Creating a humerus albeit sad portrayal of the dreaded single life, the prints titled 'Mirror' and 'Spaghettis' feature two lonely bachelors dating themselves with the clever slogan reading "Don’t spend your evenings on your own". The French based dating website has more than 1 million members and hopes that this bold print ad campaign can catapult them to the next level of success, where matchmaking industry leaders eharmony and match.com currently preside.

Credits:
Agency: Euro RSCG 360
Creative Director: Hugues Pinguet
Art Director: Thomas Derouault
Copywriter: Dimitri Hekimian & Peter Moyse
Photographer: Joey Lawrence
Retouch: Christophe Huet- Asile

"Dad" Finds Out It's Always Worth Shopping Around in Funny New French Ad

Leading European ad agency Publicis Conseil based out of Paris have created a great new TV spot simply titled 'Dad' for French Insurance company JeChange. The funny ad features the cutest little girl posing an innocent question to her mother that results in to much information, especially for the Dad. Little to do with actual insurance, the real star of the ad are the commercial's performances by the actors, as they react to the Mom's pan-face delivery with the best facial reactions.

Credits:
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Director: Rudi Rosenberg
Production Company: Les Télécréateurs

Renault Laguna Ambient Ad "Stickers" Cuts No Corners in Creativity

In a clever use of advertising space, French automaker Renault have created an ad campaign that uses 90 degree street corner posters to demonstrate the cars cornering features. By connecting the cars unique selling feature to the campaigns visual composition is an example of ambient advertising at it's best. Paris based ad agency Publicis Conseil have created this entertaining promotional spot that highlights the cool campaign.

Credits:
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Copywriter: Olivier Dermaux

Stihl Box Ad Shows You How To Trim Her Hedges

From French ad agency Publicis Conseil comes a hilarious new TV spot titled 'The Gardener'. A type of homage to the classic film 'The Graduate' - look for the famous money shot camera angle between the legs, the funny ad features a similar situation where the hired help shows off his power tool skills to an attentive and sexy trophy wife. Even though we have all seen this played out scenario a million times, this spot still pulls off a clever and effective advert, as Stihl Box has come up with a playful way to demonstrate the versatility of their gardening tools.

Credits:
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter: Fabrice Dubois
Art Director: Gérald Schmitte
Account Managers: Edouard Pacreau, Stéphane Gaillard, Eric Hazout, Sylvie Tavares
Film director: David Gray
Inhouse TV Production: Nathalie Levincent, Pierre Marcus/WAM
Production company: Carnibird

Tropicana Uses "Natural Energy" for an Illuminating Ambient Ad

Fruit beverage company Tropicana have created a cool new billboard ad campaign titled 'Natural Energy' that harnesses the power of oranges to light up a neon billboard. The clever idea took 3 months to create from inception, as it took thousands of copper and zinc spikes to illuminate the ingenious French ambient ad. The huge multi-cell poster ad was produced by Unit9 in collaboration with the director Johnny Hardstaff, who also made an accompanying video that demonstrates the workings behind the organic powered advert.

Credits:
Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé

Creative Directors: Siavosh Zabeti, Alexander Kalchev

Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE

Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC

Feel the 'Dominoes' Effect in the New Citroen Car Ad

The most difficult task for ad agencies in producing automobile advertisements is coming up with cool new shots of cars simply driving. The fortunate thing is that car ads have huge budgets, which usually results in impressive special effects, as they utilize the latest in CGI technology, often outdoing Hollywood blockbusters. And this new French car ad titled 'dominoes', created by acclaimed production company Psyop and Paris based ad agency Agence H have successfully delivered a cool new spot in the often tired car ad genre.

Citroën – Dominoes from Psyop on Vimeo.
Credits:
Ad Agency: Agence H, Paris and Psyop

Lubricant Gel Print Ad Campaign Doesn't Need to 'Try' too Hard to be Effective

Try Intimate Lubricant Gel have created a fun print ad campaign that is filled with sexy suggestive images.  French ad agency JWT effectively and unabashedly uses hilarious phallic symbols to get their point across in adverts ' Bone', 'Telescope' and 'Skittle'.  Try as you might - your mind just goes there.

Credits:

Ad Agency:
JWT, France

Creative Dir:
Ghislain de Villoutreys

Art Director: Jean-Baptiste Berthelom

Copywriter:
Thomas Sabatier

Citroen C3 Ad 'The Face' Has A Very Familiar One

Now where I have seen this before? And then it hit me like a 'Sledgehammer' - the new French automaker's commercial 'The Face' is very reminiscent of the iconic rock video by Peter Gabriel. The animated spot features a driver singing the cover version of the song 'Hit the Road Jack' while the landscape and settings around him morph using stop-motion animation. Not the most original idea but the ad still works, as most people buying the car model were probably not born when 'Sledgehammer' was even released back in 1986.

Credits:
Worldwide Creative Director:Gilbert Scher
Creative Director:Luca Cinquepalmi
Creative Director:Marco Venturelli
Head of TV:Christopher Thiery
Director:Peter Sluszka
Executive Producer:Michael Feder
Producer:Greg Bedard
Producer:Joel Kretschman
Director of Photography:Zak Mulligan
Animator:Chris Gilligan
Animator:Matt Somma
Animator:Kevin Coyle
Production Designer:Anthony Henderson
Production Designer:Elise Ferguson
Lead Compositor:Arthur Hur
Compositor:Andrew MacFarlane
Compositor:John Harrison
Compositor:Peter Fink
Compositor:Rosie Garschina
Editor:Anita Chao

Areva TV Ad "Energy: One Powerful Story"

French multinational Areva comes up with an epic journey of energy. Similar to Audi's recent ad release "Footprints of Progress", this great new spot uses the same forward sweeping camera shots, as it advances through space and time. Nonetheless, the ad works both visually and sonically, as it features the always popular song "Funky Town" as it's backing soundtrack.


Credits:
Advertising Agency: Euro RSCG C&O, France
Executive Creative Director: Jérôme Galinha
Copywriter film: Georges Picaut
Art Director film: Stephane Franck
TV Producer: Virginie Meldener
Agency Producer: Christine Meneux
Director: H5
Production Company : ADDICT/Stéphane Kooshmanian, Delphine Rodet
Post-Production Company: BUF
Sound Production: Rémy Péronne/La Maison de Production)

New Nike Print Ad Campaign "Run Unleashed"

From French digital illustrator/fashion photographer Felix Larher comes a new print ad campaign for Nike's running line of footwear.  The advert features some cool pics representing a run through the streets of Paris.    

Credits:
Advertising Agency: leg., Paris, France
Creative Director: Gabriel Gaultier
Art Director: Nicolas Denis
Copywriter: Frédéric Lutgé
Photographer: Félix Larher

Nokia's "SuperFun" Commercial Is SuperBad

The new French Ad "SuperFun" for Nokia's N8's HD Camera demonstrates how their new technology adds to the fun. Nothing to original in this spot, as we have seen the actual product shoot commercials before and the long sweeping edits is no new trick. Yet it still hits the mark with a great backing soundtrack over some pretty cool surreal house party shots.


Credits:
Agency: JWT Paris
Agency Country: France
Agency Producer: Charlotte Saint-Paul
Creative Director: Ghislain de Villoutreys; Alban Penicaut
Director: So-Me
Producer: Mourad Belkeddar
Post Production: Digital District
Editor: Julien Daniel
Music: O'Bahamas
Brand: Nokia
Production Co: Caviar Paris