The Rome based Latte Creative Ad Agency recently created a 2 minute PSA promo spot for Solidar entitled "Rights First".
Solidar is a European network of NGOs working to advance social justice in Europe and worldwide. The 59 member organisations in 25 countries which include national NGOs in Europe, as well as some non-EU and EU-wide organisations, brought together by its shared values of solidarity, equality and participation.
SOLIDAR voices the concerns of its member organisations to the EU and international institutions by carrying out active lobbying, project management and coordination, policy monitoring and awareness-raising across its different policy areas.
We wont be seeing Lance Armstrong and Nike together any longer nor as chairman of LIVESTRONG, the cancer non-profit organization he founded. Nike gave him the boot today and Lance stepped down from Livestrong via a Tweet. Nike is continuing to support Livestrong...Rough day for Lance.
NIKE STATEMENT ON LANCE ARMSTRONG
Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner.
Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.
A 300m super tanker longer than the Empire State building has inevitably crashed into the shoreline of the Great Bear Region of coastal BC sending thousands of barrels of toxic diluted bitumen directly into the heart of the Great Bear Sea.
WWF, Canada (World Wildlife Foundation) launches a new public awareness ad campaign to garner support and action to stop the proposed construction of the Northern Gateway Pipeline through British Columbia’s ecologically sensitive Great Bear region. The campaign centers on "The Inevitable News", a news channel that covers the news "before it happens". A series of 4 segments will roll out on WWF-Canada’s Facebook page over the next two weeks – capturing the "breaking news" of an "inevitable" oil spill in the Great Bear region and highlighting some of the fallout in the region as a result of the disaster.
Credits: Advertising Agency: John st., Canada Creative Directors: Angus Tucker, Stephen Jurisic Ass. Creative Director / Art Director: Nellie Kim Ass. Creative Director / Copywriter: Chris Hirsch Producers: Christine Stephens, Shawna McPeek Digital Producer: Cas Binnington, Ryan O'Hagan Account Team Lead: Melissa Tobenstein Account Executive: Amelia MacGregor Director: Christopher Hutsul Production Company: Soft Citizen Editor: Ross Birchall / Bijou Editorial Visual FX: Track & Field Music / Audio: Vapor Music Colour: Redlab Digital 2nd Unit: Nicole Dorsey Photography: Todd Duym
Pro Infirmis the Swiss organization that helps those with disabilities conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty but it is a very different world when Fabian suits up in cuddly bear costume. The music is by the band "The Band Of Horses" song title "The Funeral" from the album "Everything All the Time."
If you happened to be wandering about our beautiful city of Toronto this past Monday you just might have walked by The Rethink Breast Cancer street promo. October is breast cancer awareness month and to promote BoobyBall 10, 4 young ladies turned some heads while promoting the fundraising event for Rethink Breast Cancer, a Toronto-based charity that targets women under 40 for education and support around breast cancer issues.
Deal or No Deal host and Canadian comedian Howie Mandel happened upon the half-naked ladies as he was shopping with his wife on Yonge St.
“Well, now I’m aware,” Mandel said. After posing with the models Mandel yukked it up for a local TV crew: “My wife was looking for a sale — and I found half off!”
Ladies, yes there is an eye candy spot for us too...
Credits: Agency: Crispin Porter + Bogusky, Toronto Client: Rethink Breast Cancer Creative Director: Aaron Starkman Creative Director: Darren Richardson Creative Director: Michael Murray Copywriter: Neil Blewett Copywriter: Freddy Nduna Art Director: Gail Pak Integrated Producer: Jennifer Dark Photographer: William Leung Photographer: Gillian Parr Retouching: Jeremy Thompson Videographer: Kyle Trotter
Branko The Prostate Czech Trailer is a hilarious viral campaign created to raise awareness for prostate cancer prevention.
The spots are filmed in Toronto, and after some digging I believe the campaign is the work of the digital advertising agency with social media on their minds Feast Interactive Inc. See all of Branko's cancer awareness spots at www.theprostateczech.com.
yet another powerful PSA spot this time for St. John Ambulance. This is ad is right up there with the Embrace Life Spot that has won numerous awards already. Popcorn from St John Ambulance, is a hard-hitting film about first aid. Popcorn shows the benefits of first aid and how accidents can happen anywhere, and at any time. Every year, 150,000 people die in situations where first aid could have saved them. In most accidents, effective first aid can often be the difference between a life lost and a life saved . For your free St John Ambulance first aid pocket guide text SAVE to 82727 or visit http://sja.org.uk/popcorn
Not-for-profit organization Scope and Leo Burnett Melbourne teamed up with Aussie rock band Rudely Interrupted to help people 'see the person, not the disability'.
Rudely Interrupted are the ultimate proof of this message, as 5 out of the 6 band members live with physical and/or intellectual disabilities. The music video encourages people to see the bands musical talent, and not the disability.One of Australia's most celebrated bands, Rudely Interrupted is an independent rock group with five of the six members living with disabilities. They are supporting 'See The Person' Week through the release of this new single and live performances around Melbourne. Advertising Agency: Leo Burnett Melbourne, Australia Executive Creative Director: Jason Williams Copywriter: Andrew Woodhead Copywriter: Ellen Bullen Art Director: James Orr Director: Tov Belling
Be That Woman, new TV ad for a Washington area woman's foundation is one of the most powerful ads I've seen in some time. The simplicity of the animation, the effect the music has and the message brought tears to my eyes.
Produced by RP3 Agency on behalf of the Washington Area Woman's Foundation, this tale of one woman's journey from a position of need to one of strength shows the power of investing in women and girls. Credits: BeThatWoman.org Story by RP3 Agency Animation by Candy Guard/Sherbet Original music by Clean Cuts Post Production by Cerebral Lounge.
Just an update to the "Boobyball Save The Boobs" ReThink Breast Cancer commercial. A recent discussion was featured on CNN, with Sovani and the Blogger Bunch, the topic was the BoobyBall ad and whether or not it was too sexy an ad, offensive or effective.Sexy breast cancer ads? CNN.com's blogger bunch discusses the effectiveness of sexy breast cancer ads. A behind the scenes clip of the making of "Save The Boobs" is here at Behind The scenes BoobyBall Credits: Female Lead & Writer/Creator: Aliya-Jasmine Sovani Creative Director: Aliya-Jasmine Sovani Director: Sean Anicic Producer/Production manager: Sabena Kapil Director of Photography: Sean McBride 1st Assistant Director: Barry Bichard Casting:Jules Casting Hair & Makeup:Kirsten Reader & Shea Hurley of Judy Inc. Stylist:Cait Mizzi & Susan Ott of Judy Inc. Editor:Marco Pazzano of Panic and Bob Editing Assistant Editor:Daniel Reis Music:The Girl Is Mine composed by Nate Mills, RMW Music,The Girl is Mine produced by Tyson Kuteyi Graphics:Peter Moller & Alex Avram of MTV Canada Clients: Ashleigh Dempster & Amanda Blakley for The Society Globals annual fundraiser Boobyball in support of Rethink Breast Cancer & MTV News Canada Online Marketing:Jacquelyn West & Gary Hampton Location Scout/Manager: Ross Bacon
Know your girls. Lower your risk. Take the pledge.
Yoplait has raised over $22 million for breast cancer over a period of 10+ years. This year the dairy producer created the "Yoplait Pledge", bringing an element of the social media into their campaign. The question they asked themselves, "How do you target a campaign to one million 22-year-old girls about breast cancer? More importantly, how do you get them to listen"? They hired Publicis Modem, New York to craft a bold, digital educational campaign to educate the Gen Y demographic, and went to the streets of Facebook with anything but a marketing campaign. Not only was the campaigns use of a quiz on Facebook bold, but some of the applications went beyond Facebooks current functionality they even locked out boys. Client: General Mills Brand: Yoplait Agency: Publicis Modem New York Executive Creative Director: Patrick Clarke Creative Director: Roald Van Wyk Art Director: Katherine Kuni Copywriter: Kate Lummus Agency Producer: Megan Kelly Project Manager: Erick Machado Technical Lead: Drew Ziegler Production Company: Blacklist Executive Producer: Adina Sales Producer: Karen Lawler Director: Pistachios DOP: Måns Swanberg Editor: Måns Swanberg Colorist: Måns Swanberg Music and Sound Design: Antfood Facebook Developer: Vitrue
ReThink Breast Cancer kick off cancer month with a new viral advertising campaign "Boobyball Save The Boobs" in support of Breast Cancer Awareness month. The viral campaign features TV Host Aliya-Jasmine Sovani.
Since you all enjoyed the spot so much I know you'll enjoy the making of BoobyBall just as much. Behind-the-scenes with Aliya-Jasmine: Save The Boobs
Credits to follow. Update: September 24, 2009 | Just had the credits sent. CREDITS: Female Lead: Aliya-Jasmine Sovani Writer/Creator: Aliya-Jasmine Sovani Director: Sean Anicic: Aliya-Jasmine Sovani Producer/Production manager: Sabena Kapil Director of Photography: Sean McBride 1st Assistant Director: Barry Bichard Casting: Jules Casting Hair & Makeup: Kirsten Reader & Shea Hurley of Judy Inc. Stylist: Cait Mizzi & Susan Ott of Judy Inc.
Don't Text and Drive "the making of" the car crash effects and how they were put together for the British Text and Drive PSA from Wales that has made headlines throughout the world.
By Christine Clarke on September 3rd, 2009 via: BoardsMag Ad exec Donny Deutch called it the most powerful PSA ever made, while US broadcasters are debating whether it is too graphic to be shown on TV. The Gwent Police Department’s curiously and assertively titled, “Cow - The Film That Will Stop You Texting and Driving” is making headlines worldwide, and all of the press is focused on the film’s intensely violent depiction of a road accident - initiated by a trio of distracted girls, one texting while driving - that leaves many of the involved motorists dead and the survivors’ severely traumatized.
The project began around 14 years ago when Tredegar Comprehensive School in Wales asked director Peter Watkins-Hughes to make a PSA called Lucky Luke, depicting the consequences of joyriding. Watkins-Hughes, who also lectures on the subject of documentary film and television for the Newport School of Art, Media and Design, was tasked by the school with updating Lucky Luke for a contemporary audience. Soliciting input from students, and bringing the Gwent Police Department on board, he realized that joyriding was now replaced by texting as the biggest issue facing young drivers while on the road.
The four-minute clip, part of a larger half-hour film which will be broadcast on the BBC, is unrelenting in its depiction of the crash. This isn’t a glossed-up, Hollywood-ized version of a crash, however. Filmed on a shoestring £10,000 budget and only a few thousand pounds allotted for the effects work (completed by Welsh company Zipline Creative), the PSA is no-nonsense grit.
As is par for the course, the “concerned adult” sector is questioning the level of violence, but in actuality it was the students the director worked with who pressed him to depict the brutal truth.
“With the crash scene in particular, we were taking the edit back to the youth and they were consistently telling us, make it more realistic, make it more graphic because that’s how to reach the audience,” says Watkins-Hughes, who auditioned 300 Welsh youth for the film. “It’s interesting, this debate about the shock factor, because actually you have the young generation saying, ‘We don’t know the realities of car crash. If you show us the reality it’d actually have more impact than trying to be clever.’”
In attempting to authentically construct that reality, Watkins-Hughes consulted emergency services workers who noted that a nightmarish situation they consistently face in a collision is the serious injury or death of parents, while their child is left relatively unharmed in the backseat.
“That stayed with me and I was determined to have that in the film,” explains Watkins-Hughes. “The little boy crying, ‘Mummy, Daddy please wake up’ in that scene is my own son Henry. So whenever I see the clip it has a particular emotional resonance for me and my wife has to leave the room whenever it plays.”
Watkins-Hughes says it’s that emotional resonance coupled with the shock factor that has made the PSA successful. It’s racked up more than one million views on YouTube, despite the over-18 viewing restriction, and Watkins-Hughes has fielded calls from media outlets in Europe and Australia, as well as The New York Times and The Washington Post. The US military’s driving schools unit has even requested the clip to show to its personnel.
Still, the main target was young British drivers.
“Road traffic deaths are the biggest killer of young people in the UK aged 13 - 35. Increasingly mobile phones are involved in these accidents,” says Watkins-Hughes. “Why give up your own life just to tell somebody you’re going to be 5 minutes late? It doesn’t seem like a fair contract for me. In this country driving while using a mobile phone is illegal, but most young people don’t understand why that is. What this film does is it makes the rationale behind the law much clearer.”
Here is the PSA Texting and Driving Advert Master Original Video in HD quality.
Client: Gwent Police Department Title: Cow, The Film That Will Stop You Texting and Driving Director: Peter Watkins-Hughes Writer/Director: Peter Watkins-Hughes Executive Producers: Mark Warrender, Andrew "Shinko" Jenkins Producers: Joanna Micklewright, Rhys Waters, Peter Watkins-Hughes Associate Producer: Alex Ashman Editor: Richard Jon Micklewright CGI: Zipline Creative www.ziplinecreative.co.uk Director of Photography: Nathan Mackintosh Physical Crash Effects: Dean Davies, Mark Brooks Production Design: Stephen Thomas Main Actors: Jenny Davies, Amy Ingram, Laura Quantick
Kim Becker, marketing and communications supervisor, City of Henderson BloggersUnite.org Challenges Bloggers To Raise Awareness For Literacy on Sept. 8
SAN ANTONIO, Texas — BloggersUnite.org is partnering with the APPLE Partnership in cooperation with Barnes & Noble; BlogCatalog.com; the City of Henderson (Nevada); Copywrite, Ink.; FedEx; PBS&J; and Wal-Mart for International Literacy Day on Sept. 8. The online campaign asks bloggers, journalists, and companies to help raise awareness for literacy by dedicating a blog post, press release, or online message that points people to local, regional, and international programs that increase literacy around the world.
International Literacy Day was originally proclaimed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 1965 with the aim to highlight the importance of literacy to individuals, communities and societies. The UNESCO theme places the spotlight on its importance for participation, citizenship and social development. At BloggersUnite.org, individual bloggers have designated literacy as this year’s most underserved need.
“We have the technology to put every book on an e-reader, but we still haven’t taught 776 million adults the minimum literacy skills,” said Tony Berkman, president of BlogCatalog.com and co-founder of BloggersUnite.org. “I think that is what is so frustrating for many. This challenge is solvable on the local level, which is why we partnered with the APPLE Partnership, the City of Henderson, and various corporate sponsors who support literacy where it matters most.”
One APPLE Partnership program encourages older siblings to read to younger ones. For every book read, they receive a chance to win a computer. PBS&J awards a computer to the school whose students read the most books.
Barnes & Noble supports local and national requests from nonprofit organizations that focus on literacy, the arts, or education for children, pre-K to grade 12. It also considers sponsor opportunities that focus its business on higher learning. Its summer reading program puts more than one million books in the hands of children every year.
FedEx, which supports several education programs, has pledged more than $1 million to assist Junior Achievement Worldwide, which is the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs.
Wal-Mart, which has initiated several literacy programs over the years, and the Wal-Mart Foundation, which continues to support high school success, access and retention of first generation college students, and adolescent literacy.
UNESCO will be hosting a day-long event at its headquarters in Paris. It will include an International Literacy Day Message by Koïchiro Matsuura, director-general of UNESCO, and an address by Laura Bush, honorary ambassador for the UN Literacy Decade.
“In 2004, after Mayor Jim Gibson and the Henderson City Council became alarmed by the startling statistics about local childhood literacy, we partnered with the Clark County (Nevada) School District, parents and teachers to develop a proactive way to help families help children learn how to read,” said City of Henderson Mayor Andy Hafen. “We’re proud to continue this legacy for literacy and to do our part as a community, and we hope, by providing an example, other communities can do their part to improve literacy and give all children a chance to succeed.”
As part of the BloggersUnite.org initiative, the APPLE Partnership and its sponsors are being included as one of hundreds of examples worldwide. While Berkman encourages bloggers to find local examples, he says that highlighting efforts like the APPLE Partnership can encourage other communities to strengthen their resolve in the fight for literacy, which is the foundation for all education.
Since 2007, BlogCatalog’s Bloggers Unite initiative has evolved from the first blogger-driven social awareness campaign into a self-sustaining social awareness network. More than 200,000 bloggers interact on BlogCatalog.com every day and provide the foundation for BloggersUnite.org. For more information, visit www.bloggersunite.org.
Great new TV commercial for the Tennessee Highway Safety Office warning us that you get nailed if you are caught driving under the influence, not wearing a seat belt or speeding. This brilliant ad was created by The Tombras Group and airing throughout the summer with the tag line "Welcome To One Hundred Days Of Summer Heat".
Press: Rabbit in collaboration with Tennessee-based agency Tombras Group is springing to life with a pair of new spots for the Tennessee Governor's Highway Safety Office (GHSO). The two :30s, directed by Lieven Van Baelen, debuted on networks across the state in mid-June to introduce the Volunteer State's Hundred Days Of Summer Heat traffic-safety campaign, a statewide effort to step up law enforcement against drunken drivers all season long. Client: Tennessee Governor's Highway Safety Office Spots Title: Everywhere, Nailed Agency: The Tombras Group Creative Director/Writer: Rob Simpson Creative Director/Art Director: Paul Szary Senior Account Executive: Amanda Lewis Production Supervisor: Sarah Holtz Producer: Mary Kondrat Prod Company: Rabbit Director: Lieven Van Baelen EP(s): Douglas Howell, Anura Idupuganti Producer: JD Davison Editorial: Nozon Editor: Alain Dessauvage Producer: James Vanderhaeghen and Linda Van Zeebroek Telecine: Nozon Post/Effects: Nozon Music: Howling Music (.Everywhere.) Composer: David Grow Sound Design: 740 Sound Design (.Nailed.) Sound Designer: Eddie Kim and Andrew Tracy Shoot Location: Nashville
L.A. based ad agency David & Goliath created a powerful campaign for the Weingart Homeless Center. "Before you turn away, put yourself in my place," photographer Ewan Burns, photographed 12 of the 70,000 homeless people in Los Angelos holding a cardboard sign, they made life-sized cardboard cut outs with the face removed and placed the cutouts near shopping centers in Beverly Hills and Santa Monica.
David & Goliath joined forces with Weingart to raise awareness and make people look at the homeless differently. The Ad Agency's non-traditional approach to this campaign is great, they should be proud of doing something good and very admirable.
RadioHead donated the music for the new Shelter "House Of Cards" commercial, a UK based housing charity. The Shelter ad was created to raise awareness of the fragile UK housing situation. The spot also features Academy Award nominated actress, Samantha Morton who did the voice over, everyone involved in making the commercial donated their time.
Agency: Leo Burnett, London Creative Director: Jonathan Burley Copywriters: Daniel Fisher, Pete Gosselin Art Directors: Richard Brim, Jay Hunt Production Company: Outsider, London Directors: Dom and Nic Post-Production: Framestore Music: "Videotape" by Radiohead Voiceover: Samantha Morton Sound: Grand Central
A public awareness campaign for the Greater Chicago Food Depository encouraging food donations. A good message but, who new that spaghetti could play such a role in what could just as easily be a great advertising campaign for one of the trendy perfume or fashion industry giants like Hugo Boss, Channel or even a Dolce & Gabbana ad campaign.
Credits: Agency: Leo Burnett, Chicago Executive Creative Directors: Bob Winter, Reed Collins Copywriter: Dave Derrick Art Director: Stephanie Simpson Agency Executive Producer: David Moore Agency Producer: Topher Cochrane Production Company: Dictionary Films, Chicago Director: Chris Markos DP: Russ Harper Executive Producer: Megan Maples Line Producer: Nathan Brown Editorial Company: Cutters Editor: Kathryn Hempel Music/Sound Design: Another Country Composer/Engineer: John Binder
