AXE Anarchy is Coming

Apparently anarchy is coming to Axe, the newest ad campaign for AXE. They have also introduced a Graphic Novel that is going to be written by you! Check it out for yourself here.

Axe's Augmented Reality Ad Campaign - Where 'Fallen Angels' Appear

Axe's very successful 'Fallen Angels' Ad Campaign continues to impress with their latest marketing promo where holographic Fallen Angels appear to drop on unsuspecting shoppers. The clever campaign stunt was shot in London's Victoria subway station on March 5, 2011. The spot features both behind the scenes shots of the cool technology, as well as great reactions from the very real customers.