Veja Magazine "iPad" Ad is a Touching Tale of the Future

Capturing the paradigm shift and revolutionary changes that are occurring in print media and society as a whole, Brazilian magazine Veja and ad agency G2 Grey have created a subtle yet very effective advertisement to promote their availability on Apple's iPad. Having first hand witnessed the intuitive manner in which young children have taken to the iPad, this spots message is a poignant one on how this technology will change future generations forever.

Credits:
Advertising Agency: G2 Grey, Sao Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cristiane Albano
Art Director: Tiago Oliveira
Copywriter: Felipe Ribeiro Account
Supervisor: Sérgio Brandão
Account Manager: Fabio Lyra
Production Co: Janela Digital
Director of Photography: Maurício Jordy
Motion Graphics: Thiago Ueda

Bombril Vantage Print Ad's "Piranha" & "Aligator" Are Sharp Concepts

A creative new way to sell stain cleaning products comes to us from Brazil with the print ads titled 'Piranha' and 'Alligator'.  Bombril's clever print ad composition is both whimsical and effective, with the perfect copy that reads "For all species of clothes. For all kinds of stains".  I love it when creative advertisers can come up with ingenious new ways to view common everyday products, while staying focused on the products main function.

Credits:
Ad Agency: DPZ - Duailib Petit Zaragoza Propaganda, São Paulo, Brazil
Creative Directors: Francesc Petit,
Fernando Rodrigues, Diego Zaragoza,
Rafael Urenha, Marcello Barcelos
Art Director: Caio Machado
Copywriter: Fábio Cardoso
Photographer: Leandro Viana
Producer: Sergio Freitas

MTV's Inventive Popping Promo Ad "Balloons"

MTV Brazil with ad agency Loducca Sao Paulo have created an ingenious new promo ad campaign titled 'Balloons' for their South American TV market. Similar to flip book animation, the clever ad utilizes a low tech yet inventive animation technique where a traveling spike pops hundreds of balloons along a track. Their actual stick figure animation is not only very inventive but also very entertaining, as the cool story starts off with a simple egg and leads to record contracts and Slash morphing into Eminem.

Credits:
Advertising Agency: Loducca Sao Paulo, Brazil
Creative: Dulcidio Caldeira, Andre Faria, Guga Ketzer
Creative Director: Cassio Moron, Marco Monteiro, Pedro Guerra
General Creative Director: Guga Ketzer
Executive Creative Producer: Sid Fernandes, Ana Luisa Andre
RTV: Karina Vadasz
Production: Paranoid
Director: Duldicio Caldeira
Photography: Alexandre Ermel
Animation/Illustration: Daniel Semanas/Paranoid Lab
Executive Producer: Egisto Betti
Final Art: Sindicato VFX
Sound Track: Hilton Raw

Brazilain Jewelery Print Ad Poses Both Style and Substance

This print ad campaign by Brazil's Aparecida Jewelery is an intriguing and contradictory ad with a dual message of female empowerment and  a self-esteem that can only be derived with designer jewelery. The first 2 print ads titled 'Few Grams' and 'High Heels' are polar opposites from the later titles 'On Their Knees' and 'Small Box'. Intentional  or not, the advertisement's copywrite does create a pragmatic dialogue that we all face in our increasingly material world.

Credits:
Advertising Agency: Solution Comunicação, Belo Horizonte/MG, Brazil
Creative Directors: Bruno Ramos, Patrícia Reis
Art Director: Bruno Ramos
Copywriter: Igor Oliveira

Real Estate Development Campaign 'Open Air Book' Tells A New Kind Of Story

A very interesting property development marketing campaign was launched in Porto Alegre's 4th District in Brazil by real estate developers Rossi Fiateci and ad agency Leo Burnett. The idea was to promote and rediscover an old industrial area by creating interactive billboards that tells the story of the newly established neighborhood. Writer Carpinjar Fabricio wrote 4 life stories using the neighborhood as the backdrop where people could follow the narrative on billboards throughout the rejuvenated community.


Credits:
Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Andre Kirkelis, Alexandre Pagano, Vinicius o Valeiro
Copywriter: Tomás Correa

Make Your Own Story with Lego Star Wars Print Ads

Here's a cool new print ad campaign from Lego featuring Star Wars figures in situations you have never seen before.  The Brazilian print ad campaign series that includes the titles "BBQ', 'Head', 'Bone', 'Flowers' and 'Graffiti' were created by advertising students in Brazil, who were given one simple direction - make your own story.  The results are great examples of how using simple and stark vignettes can really sell a story. Of course what makes these print ads also work is the inherent back story that these iconic Star War characters bring.

Credits:
Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem

 

Teklon 'Emoticon' Spot has met their 'Match' with Match.com's Latest Ad

Great advertising minds must think alike, as two new ad campaigns have simultaneously released commercials featuring alike surreal headed characters searching for love. Unknowingly Match.com and Teklon have created parallel themed TV spots that take viewers on the often lonely journey of finding your perfect match.


Credits:
Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil
Creative Director: Alexandre Motta
Art Director: Marcus Saulnier
Copywriter: José Francisco Tapajós
Production Company: Hungry Man
Director: Paulo Gandra Agency
Producer: Luiza Maggessi

Axe Excite Ad Campaign "Fallen Angels" Returns

Axe ads have always had a reputation for being sexist and juvenile, but their latest ad campaign titled "Fallen Angels" is a clever yet blasphemous take on their predictable and humerus notion that women can't control themselves around the teen deodorant. This sexy ad will make the Catholic Church blush, as it features fashion models Adewole Bretty, Sara Samson, Josipa Jankovic and Magda Klebanska as Fallen Angels to temptation.

This 2011 Brazilian version isn't the first time Axe has used the images of sexy Fallen Angels in their adverts, as Lowe Bull advertising agency created a similar print ad back in 2006 for Axe's South African market.