Santa's Elves Take Over An airBaltic Plane

airBaltic created a nice surprise for the young and old at Riga Airport in Latvia with this creative projection of Santa's Elves on one of their planes.

Credits:
Advertising Agency: Cube, Riga, Latvia
Creatives: Mārcis Miķelsons, Oskars Cirsis, Ingus Augstkalns
Design and Animation: Kristaps Šteinmanis, Gints Gūtmanis
Projection mapping: Krišjānis Rijnieks
Sound and SFX: Kristaps Šteinmanis
Video: Oskars Cirsis, Artūrs Cirsis, Mārcis Miķelsons
Account Director: Artis Kalveits

Here Comes The iTrain | Apple Store in Grand Central

Get ready for the iTrain. In preparation of the the grand opening of the Apple store in Grand Central Station this Friday, Apple had it's own version of a schedule board erected in Grand Central.

Mercedes-Benz Blur Ambient Stunt

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Credits:
Advertised brand: Mercedes-Benz
Advert title(s): Mercedes-Benz Blur
Headline and copy text (in English): “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
Advertising Agency: BBDO Toronto, Canada
Agency website: http://www.bbdo.ca
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera

Agency Producer: Kathie Hintsa

VP, Account Director: Steve Groh
Account Director: Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.
Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor

Terminix Ambient Ad "Termite Fries" is No Pest for Passerby's

Here is a great example of clever ambient advertising at it's best. The very original idea to use french fries to sell pest control services was pulled off by Terminix and ad agency Publicis Dallas. This low cost promotional display is worth it's weight in advertising gold, as it's simple yet effective use of wood studs to portray french fries is ingenious. Clearly borrowing from McDonald's, Terminix was able to benefit from their iconic french fries image to get their message across that termites eat 24 hours a day.

Credits:
Advertising Agency: Publicis Dallas, USA
Executive Creative Director: Shon Rathbone
Group Creative Director: Julia Melle
Creative Director / Art Director: Pete Voehringer
Creative Director / Copywriter: Steve Grimes
Director of Print Production: Katy Theiss
VP/Management Supervisor: Molly Mann
Planner: Klaudia Flanigin
Production Company: SEE Pictures
Photographer: Scott Harben
Executive Producer: Donna Baker
Producer: Alicia Conner

Tropicana Uses "Natural Energy" for an Illuminating Ambient Ad

Fruit beverage company Tropicana have created a cool new billboard ad campaign titled 'Natural Energy' that harnesses the power of oranges to light up a neon billboard. The clever idea took 3 months to create from inception, as it took thousands of copper and zinc spikes to illuminate the ingenious French ambient ad. The huge multi-cell poster ad was produced by Unit9 in collaboration with the director Johnny Hardstaff, who also made an accompanying video that demonstrates the workings behind the organic powered advert.

Credits:
Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé

Creative Directors: Siavosh Zabeti, Alexander Kalchev

Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE

Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC

Get Loopy with Great New Hotwheels Billboard Ad

Hotwheels of late have been creating some of the coolest new ambient ads to promote their iconic toy car brand and this new billboard is no exception. In this clever new South American campaign, Colombian based ad agency Ogilvy & Mather have created a billboard race car track that appears to be built into a highway overpass bridge.  This billboard not only pulled of an impressive optical illusion for an ambient ad, but  it is a great example  of effective advertising, as the looped track has become synonymous with Hotwheels and their classic toy.   

Credits:
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
VP Creative: John Raul Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero, Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez, Camilo Ruano/Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga
Production: Freddy Rivero, Leonardo Miranda
Billboard provider: Vallas Modernas
Additional Credits: Eduardo Baez

Durex Performa Scores Big with Their 'Extra Time' Scoreboard Ad

Durex literally gives you 'extra time' in this ingenious marketing plan to promote their Performa brand condoms in Asia. The clever idea to place their ads on digital scoreboards was created by ad  agency McCann Erickson based out of Bangkok, Thailand.  The cool scoreboards are actually being used to signify how much extra time their is in a soccer match.  A perfect match actually, as the scoreboards extra time takes on a whole new meaning for the spectators.  

Credits:
Advertising Agency: McCann Erickson, Bangkok, Thailand
Executive Creative Director: Martin Lee
Creative Director: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai

A Sharp Idea from Japanese Kagatani Knife Company

Only in Japan will you see the use of an elevator to sell knives.  Actually, the elevator lends itself well to the side-splitting ambient ad, as it demonstrates that creativity can turn any seemingly mundane everyday object into a work of art.

Credits:
Advertising Agency: GREY Tokyo/G2Tokyo,Japan
Creative Director: Masayoshi Soeda
Art Directors: Mitsunori Yamazaki
Photographer: Akihiro Ito

Fed Ex Taking the Lead in Ambient Advertising is No Illusion

What I love about great ambient advertising is the ability to create wonderful optical illusions in our often mundane modern world.  This is not Fed Ex's only forte in cool optical illusions, in fact their iconic logo has an optical illusion in it.  I bet some of you have never noticed that white arrow between the E and the x.

'Alice in Wonderland' Ad is a Wonderful Example of Ambient Advertising

In this ingenious ambient advert, a cool effect was created to make it appear as though we all fell down the rabbit hole, as a huge Alice peers down on us.  The surreal ad was installed in a dome ceiling in a mall in Rome, Italy as part of the European launch of the Disney movie Alice in Wonderland.

 

Credits:
Advertising Agency: AUGE, Milan
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Davide Mosconi
Copywriters: Niccolò Bossi, Anita Rocca

McDonald's Open 24 Hours

McDonald's Open 24 Hours ambient.

As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer by will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Advertising Agency: TBWA\Thailand, Bangkok, Thailand
Executive Creative Director: Veradis Vinyaratn
Creative Director: Tarakorn Kamolprempiyakul
Art Director: Aekalak Kitdusitpong, Kanon Umpornsirirat
Copywriter: Krisorn Srisai
Account Manager: Chatthip Bhamarasuta, Krittima Chantharapraphap
Account Supervisor: Pavinee Visedsubphisan
Producer: Jarunee Tongsa
Photographer: Kanon Umpornsirirat, Chalotorn Nuanthong
Ae : Kanitta Summachaiyanun, Methawarin Rattiwat

Great Ads With A Summer Time Feel

In the spirit of summer 2008, a collection of hot summer weather themed advertising. A small collection of print ads, some funny, some not some of these great ads just say "enjoy the summer", others might make you look twice and a few might get a little well... let the advertising speak for itself...

Advertising in it's simplistic form, advertising a local car wash.

Hawaiian Tropic print ad, a must if you will be out in the sun.

If you plan on being out sight seeing this summer, please keep your eyes on the road at all times!
A classic great print ad from Wallis.

Nothing says summer like a BBQ with friends and a nice thick juicy steak, who better to advertise a great steak than Donald Trump? I could think of a million other people!

Of course drinking plenty of fluids is important throughout the summer, and below are 2 great examples of advertising in the summer from Perrier Water.

Perhaps water is not your drink of choice, beer advertising is everywhere so here is a great poster/billboard ad for Bud Light beer and a clever advertising campaign from Corona.

The beach and bikini's are the staples of summer, H&M has billboards everywhere.

Now if you plan any activities at the beach, please don't forget your cam, Olympus took us to the beach for this clever advertising campaign.

Finally, don't forget your sunglasses, those UV rays are terrible. Oakley has a strong message for the sun expressed through this print ad. You tell it Oakley you tell it!

Go on, now get out there are enjoy the summer. Advertisers are waiting for you.

Oreo Cookie's and Milk Elevator Advertisement

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.

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Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Released: April 2008

7 Creative Ways to Advertise In A Public Restroom

Fun stickers placed on the floor in public restrooms in Brazil advertising Jontex Condoms

What would restroom ambient advertising be without the Axe Effect.

An ambient advertising campaign done by the Drunk Driving Organization - Arrive Alive.

Not sure what is being advertised here with this ambient ad work. It must do something for the male ego at the very least anyway.

92% of guys say they washed. 34% were lying.

Advertising Agency McCann Erickson from Thailand came up with this fun and creative advertising campaign for Wolf Hot Sauce. They used a poster on a hand dryer to communicate just how hot Wolf Hot sauce is. Clever Ad.