Snickers 2011 Super Bowl Spot 'Logging' is Roll Over Funny

Snickers returns with their "you're not yourself" Super Bowl ad campaign, but this time they replaced the lovable Betty White for 2 of the most annoying celebs around, Roseanne Barr and Richard Lewis. The casting in fact is perfect for the Super Bowls commercial audience, as Roseanne Barr, like her or not revokes a response and the spot is sure to be one of the most memorable of the class of 2011.

Snickers Ad 'Focus Group' Has Some Real Bite

As part of a new product launch ad campaign for their peanut butter squared chocolate bars, Snickers releases their funny new spot just in time for Super Bowl ad season. The spot features man-eating sharks relating their tasting experience in a Snickers focus group.


Credits:
Agency: BBDO New York
Production Company: O Positive
Date Uploaded: 2011-01-13
Director: Jim Jenkins
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena
Senior Creative Director: Peter Kain
Executive Producer: Amy Wertheimer
Art Director: Gianfranco Arena
Copywriter: Peter Kain
DoP: Mott Hopfel
Number 6: Jason MacDonald
Country: United States of America
VFX House: Framestore

Get Dunked On by Patrick Chewing Snickers Ad with Ewing

Patrick Ewing in the new Snickers commercial, "Get Dunked On By Patrick Chewing" is one funny commercial. Its been some time since I've seen Patrick Ewing or a good Snickers commercial and the wait was worth it after seeing this 15 second spot by TBWA/Chiat/Day, New York.

The two lines are priceless, "Patrick?" and then "Whats up Brian?". Amazing just how effective a 15 second commercial can be when its done right. Thumbs up to the creatives behind the Snickers ad and to Ewing for the impact, thats what I call a slam dunk, I hope someone checked on the guy eating the snickers bar...he is OK right?

Agency: TBWA/Chiat/Day, New York
Chairman, Chief Creative Officer: Mark Figliulo Creative Directors: Rob Baird, John Matejczyk
Art Directors: Dave Sakamoto, Brad Wood
Copywriter: Jonathan Marshall, Ryan Ebner
Executive Producer of Media Arts: Matt Bijarchi
Senior Producer: Jason Souter
Production Company: Furlined, Los Angeles
Director: The Perlorian Brothers
Executive Producer: David Thorne
Head of Production: Earl McDaniel
Producer: Jay Shapiro
Editorial: Cosmo Street Editor: Tom Scherma
Producer: Amy Febinger Assistant Editor: Craig Deardorff
VFX Company: The Mill Producer: Dan Roberts
VFX Supervisors: Phil Crowe, Jeff Robbins
Lead Flame Artist: Jeff Robbins
Color Correction: Company 3
Colorist: Tim Masick
Sound: Sound Lounge
Mixer: Philip Loeb