McDonald's 'We are all making the Games' Olympics TV Ad

McDonald's makes it all about it all about the people at the 2012 London Olympics with this new TV advert entitled "We All Make The Games."

Press:
McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ - was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.

The overarching campaign launched on 25 June 2012 with in-store activity and outdoor advertising. TV, press and digital outdoor ads and other digital activity have followed, including a Facebook app which allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Games.

As Team GB make their way up the medal table and more people are getting swept along in the excitement of the Games, hundreds of moments of nationwide celebration are being captured through the user-generated element of the campaign.

McDonald’s has had over 20,000 active users of the Facebook App, in the period 13th to 30th July and 60 user-generated images have already been featured as part of the campaign – up on Piccadilly Lights in central London; printed in the Sun newspaper as half page ads; featured on the McDonald’s UK Facebook page and McDonald’s.co.uk and across digital outdoor screens across the UK.

A re-edited 60 second filmed documentary ad breaks on Saturday 4th August. Now titled ‘We’re all making the Games’, real fans have been filmed during the first week of the Games, capturing the highs, the lows, the passion and the those little intimate moments.

A selection of the user-generated images and additional filmed documentary material that is currently being captured at various fan parks across the UK will also be developed into a TV commercial developed especially for the Closing Ceremony.

Credits:
Creative Agency - Leo Burnett London
Copywriters - Mark Franklin & Rob Tenconi
Art Directors - Mark Franklin & Rob Tenconi
Creative Director - Adam Tucker
Planners - Tom Roach & Kit Patrick
Production Company - Moxie Pictures
Directors - Luke Franklin & Neil Gorringe
Production Company Producer - Jess Ensor
Agency Producer - Graeme Light
Editor - James Rosen, Final Cut
Post-production - MPC
Audio post-production - Wave

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How To Make A Real McDonald's Big Mac Right At Home

Christine H. from Oshawa asked, "What is in the sauce that is in the Big Mac?" So McDonald's answered with another from their video series "Our Food Your Questions"

McDonald's Canada executive chef, Dan Coudreaut shows us exactly what the Big Mac sauce recipe includes and how to make a Big Mac right at home. In case your wondering the big secret about the Big Mac sauce is the following: mayonnaise, sweet pickle relish, yellow mustard, white wine vinegar, garlic powder, onion powder and paprika.

I only have one question....McDonald's has an executive chef??? They're kidding right?

Funny Dutch One Liner for McDonald's McFlurry TV Spot

This new 10 second TV commercial from Amsterdam for the McDonald's McFlurry Magnum White is just another TV spot for the Dutch, but for this English speaking Canadian the first seconds of the voice over are absolutely priceless.


Credits:
Produced by Caramel Pictures Amsterdam
Director / DP: Ronald Koetzier
Executive Producer: Peter Zeven

McDonald's Reflective Billboard Advertising

The idea: McDonald’s wanted to target people looking for a late night snack. So we made an ad that could only be seen at night. On a billboard, we wrote “open all night” in reflective tape. By day, the board appeared white, with no message visible at all. At night, car headlights hit the billboard, and revealed the message.


Credits:
Title: McDonald’s Reflective Billboard
Client: McDonald’s Canada
Agency: Cossette Vancouver
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Producer: April Haffenden

Great New McDonalds Ad "The LumberJack vs. The Farmer"

Here's a great new commercial for McDonald's (France)all set to classic song "Eye Of The Tiger", a lumberjack and farmer show us their brute strength just as they earn themselves a McTimber and a McFarmer.

Credits:
Client: McDonalds, France
Ad Agency: TBWA Paris
Director: Trevor Cornish
DP: David Lanzenberg
CD: Jean Francois Goize
CW: Jean Marie Gateau
Producer: Virginie Chalard

Production Company: Spyfilms / Smile Unlimited
Executive Producer: Luc Frappier (Spy) / Jean Jaques Grimblat (Smile Unlimited)
Producer: Mark Fetterman / Marie Bordaz (Smile Unlimited)

McDonald’s "The Package"

I just love this new commercial for McDonald's entitled "Package", created by DDB Germany. This little guy smartens up after having all his McDonald's lunch eaten up by bullies in the park by disguising his cherished McD's with a Burger King bag...cute.
Credits:
Advertising Agency: DDB, Berlin, Germany
Advertising Agency: Heye & Partner, Berlin, Germany
Chief Creative Officer: Eric Schoeffler, Mathias Jahn
Executive Creative Director: Bastian Meneses von Arnim, Markus Lange
Copywriter: Res Matthys
Production Company: Hager Moss, München
Film Director: Sven Lützenkirchen
Production Company Producer: Frances Rehn, Steff Schröder
Agency Producer: Sascha Driesang
Account Manager: André Musalf
Planning: Thilo Ritz
Cameraman: Sven Lützenkirchen
Cameraman, Assistance: Nicole Müller
Post Production: Philipp Bartel, Julia Eberl, Julia Dobler
Sound Design: Stephan Moritz, Robert Dreiseitl
Light Design: Tim Harlinghausen
Media: Björn Deuter, Mareen Naupert
Project Manager: Tina Bockeloh
Editor: Sven Lützenkirchen

McDonald's "Gone Fishing" Best Fries on the Planet Commercial

Finally a McDonald's ad we like, although totally unrealistic the spot is pretty funny. Nothing beats a kid and his grandfather out fishing.
Credits:
McDonald's Fries: Best Fries on the Planet
Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
Production Company:
TV: O Positive
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky

McDonald's Goes Green with their St. Patrick's Day Stunt 'Shamrock Shake Spill'

Continuing the world-wide St. Patrick's Day tradition of turning everything green, the McDonald's Operators of Chicagoland and Northwest Indiana have created the 'Shamrock Shake Spill'.  Maybe not as endearing to some due to the recent tragic oil spills of late, the gag is not lost on those of us who want to keep St. Patrick's Day one of the funnest days of the year.  Hey at least the spill is green.

Credits:
Advertising Agency: Leo Burnett, Chicago, USA
Executive Creative Directors: Mark Tutssel
Creative Directors: John Montgomery, Brian Shembeda, Avery Gross
Art Director: Tim Ratchford
Copywriter: Jason Curry
Photographer: Jeff Schear
Executive Producer: Denis Giroux
Producer: Samantha Howes
Production Company: Studio 1 Digital

McDonald's Gets Down to the Bear Necessities in New Ad 'Proud Papa'

This charming little McDonald's spot tells the common tale of a proud father celebrating his son's positive report card with some burgers and fries. Of course, the proud papa uses the bear necessities to get his kid a happy meal, as some unsuspecting tourists quickly find out. The commercial is a great example of the influence of the new Disney-esque anthropomorphizing of animals, where the grizzly bears are presented naturally but with human sensibility.


Credits:
Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Reed Collins/Bob Winter
Copywriter: Bob Winter
Art Director: Reed Collins
Agency Producer: Denis Giroux
Account Supervisor: Bob Raidt
Production Company: Hungry Man
EP: Cindy Becker
Producer: Mino Jarjoura
Director: Bryan Buckley
Editor: Chris Franklin

McDonald's UK The Weather Advert

Great new spot for McDonald's gives us a brilliant look at the weather in the UK and I'm Lovin It | McDonald's.HLA director Simon Ratigan and Leo Burnett London have joined forces to create a stunning new McDonald’s campaign to honour the British weather.

The ad features graphical weather icons interacting with the real world, and was filmed on location in Derbyshire, Cumbria and Staffordshire at farms which supply McDonald's with their produce.
By visually celebrating our erratic, unpredictable weather conditions, Ratigan conveys the important role the climate plays on British and Irish farms. Via Best Ads on TV.
Credits:
Client: McDonald's
Agency: Leo Burnett London
Production Company: HLA
Director: Simon Ratigan
Creatives:
Graham Lakeland (Art Director)
Richard Robinson (Copywriter)
LISA TRNOVSKI (Producer)
Claire Taylor (Agency Producer)
Country: United Kingdom

McDonald's Gay Ad - Come As You Are

New ad for McDonald's titled "Come As You Are", that has been given a new title since hitting the net, "McDonald's Gay Ad".
McDonald's France has released a new ad campaign titled "Come as you are" which tries to show McDonald's restaurants as a place where people can feel free to be themselves.
Credits:
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau

McDonald's Joe and Frank Commercial

The newest ad for McDonald's gives us Joe and Frank, the lady Grace and smooth Jack sharing a few special moments at their local McDonald's restaurant.
Credits:
Client: McDonald's
Agency: DDB, Chicago
Group Creative Director: Bill Cimino
Executive Director of Integrated Production: Diane Jackson
Creative Director: Tim Souers
Art Director: Tim Souers
Associate Creative Director: David Oif
Copywriter: David Oif
Senior Producer: Mark Olson
Production Manager: Joann Baker
Production Company: MJZ
Director: Rocky Morton
Executive Producer: Jeff Scruton
Line Producer: Helen Hollien
Editorial Company: Finish
Editorial Company: The Whitehouse
Editor: Matthew Wood
Senior Producer: Kristin Branstetter
Colorist: Mike Mazur
VFX Director: Rob Churchhill
Technical Director: Todd Freese
Executive Producer: Mary O'Gara

McDonald's and the Monopoly Free Parking Promo

To celebrate the return of the McDonald's Monopoly Game, they surprised local commuters across Western Canada with free parking in select parking lots.Everyday over 1,500 lucky commuters landed in free parking spots, local radio stations alerted commuters where the free parking was located for the day and with the use of clever billboards and signs just like the Monopoly Free Parking from the game board; the parking lots were easy to spot.
Credits:
Advertising Agency: Cossette, Vancouver, Canada
Client: McDonald's Restaurants of Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Scott Schneider
Copywriter: Jeff Shorkey

McDonald's Honor Angus Third Pounders Billboard

McDonald's erects user submitted billboard messages promoting the Honor Angus Third Pounders. 13 digital billboards in Kansas City began to display headlines written by local McDonald’s customers for the campaign. The headlines, and names of their authors, were cycled in 10-second increments. Over 5,000 customer written 2 word headlines were received online at honorangus.com and via text messages of which 2,000 were displayed on the billboards.
Created and executed by McDonald’s regional advertising agency, Bernstein-Rein (Kansas City), Honor Angus is based on the agency’s local Angus Third Pounder launch campaign that featured punchy, two-word static billboards.
Visit the McDonald's micro site to submit your own message at: Honor Angus
Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Marie Goodwin
Copywriter: Chris Corley
Interactive Creative Director: Anthony Magliano
Interactive Art Director/Programmer: Travis Beckham
Interactive Copywriter: Aaron Weidner
Web Programmer: Shawn Hill

New McDonald’s Universal Language Commercial

McDonald's uses sign language to express the universal language that is universally spoken throughout the world.

Advertising Agency: Alma DDB, Miami, FL, USA
Exec. Creative Director: Enrique Faillace
Creative Director: Eduardo Bono
Associate Creative Director: Manuel Huici
Art Director: Monserrat Valera
Agency Sr. Producer: Diego Colombo
Editorial Company: Boxer, Los Angeles, CA
Editor: Rob Groenwold
Production Company: Boxer, Los Angeles, CA
Director: Jim Zoolalian
DP: Stephen Kenneston
Producers: John Barreiro
Executive Producer: John Clark
Aired: September 2009
via: Ads Of The World

McDonald's Open 24 Hours

McDonald's Open 24 Hours ambient.

As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer by will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Advertising Agency: TBWA\Thailand, Bangkok, Thailand
Executive Creative Director: Veradis Vinyaratn
Creative Director: Tarakorn Kamolprempiyakul
Art Director: Aekalak Kitdusitpong, Kanon Umpornsirirat
Copywriter: Krisorn Srisai
Account Manager: Chatthip Bhamarasuta, Krittima Chantharapraphap
Account Supervisor: Pavinee Visedsubphisan
Producer: Jarunee Tongsa
Photographer: Kanon Umpornsirirat, Chalotorn Nuanthong
Ae : Kanitta Summachaiyanun, Methawarin Rattiwat

Pharrell of NERD Really Wants McDonald's

Pharrell Williams dances and sings for McDonald's, apparently on a connecting flight home from Malaysia, he stopped in Paris and at 6am, Pharrell of the band NERD tried everything to get McDonald's to open up early for him even a little song and dance to a McDonals's song.I think this interesting, just my thoughts but it's a little strange that at 6am he feels like singing and dancing, and the song seems too ready made, what about the video camera I'd say this was all staged and judging by the 1 million views already it worked, still fun just the same. Can you viral marketing?