A 300m super tanker longer than the Empire State building has inevitably crashed into the shoreline of the Great Bear Region of coastal BC sending thousands of barrels of toxic diluted bitumen directly into the heart of the Great Bear Sea.
WWF, Canada (World Wildlife Foundation) launches a new public awareness ad campaign to garner support and action to stop the proposed construction of the Northern Gateway Pipeline through British Columbia’s ecologically sensitive Great Bear region. The campaign centers on "The Inevitable News", a news channel that covers the news "before it happens". A series of 4 segments will roll out on WWF-Canada’s Facebook page over the next two weeks – capturing the "breaking news" of an "inevitable" oil spill in the Great Bear region and highlighting some of the fallout in the region as a result of the disaster.
Credits: Advertising Agency: John st., Canada Creative Directors: Angus Tucker, Stephen Jurisic Ass. Creative Director / Art Director: Nellie Kim Ass. Creative Director / Copywriter: Chris Hirsch Producers: Christine Stephens, Shawna McPeek Digital Producer: Cas Binnington, Ryan O'Hagan Account Team Lead: Melissa Tobenstein Account Executive: Amelia MacGregor Director: Christopher Hutsul Production Company: Soft Citizen Editor: Ross Birchall / Bijou Editorial Visual FX: Track & Field Music / Audio: Vapor Music Colour: Redlab Digital 2nd Unit: Nicole Dorsey Photography: Todd Duym
A new print ad campaign for Killer Jeans claims to be a real "Water Saver". The ads include a bold statement that Water Saver Jeans save 80% of water, and thanks to doing so "I can water a nursery for an entire week, shower longer with my man, make infinite ice cubes for my MojitoPartay and provide water for an entire village in East Africa". The other two ads from the campaign created by the ad agency Karan Rawat, make similar statements about water and what you can do with it thanks to their jeans. Thumbs up to them if these are facts and not just more greenwashing.
Norman, a house cat is the new Eco-Warrior for WWF (World Wildlife Foundation) Canada in this new web film created by the Toronto based agency John St.
Meet Norman. He's not your everyday house cat. Little by little he's helping to save our oceans.
There is an urgent need and opportunity for Canada to meet the increasing national and international demand for sustainable seafood products, while changing the way we fish. It’s time for a new sustainable vision on how to steward and protect our oceans, and the wildlife that inhabit them. Learn more about him and his mission at http://www.wwf.ca/seafood
Credits:
Ad Agency: John St. Toronto, Canada Co-Creative Director & Partner: Stephen Jurisic & Angus Tucker Art Director: Denver Eastman Copywriter: Jacob Greer Account Team: Melissa Tobenstein & Amelia MacGregor Producer: Shawna McPeek Production Partners: Aircastle Films, Will Beauchamp & Jamie Cussen Sound Company: The Dark Studio, Grant Edmonds and Gabe Knox
Press:
Some Canadians might not know how important it is to choose sustainable seafood. But WWF-Canada has found someone who does: Norman the Eco-warrior cat. Norman and WWF-Canada have teamed up to promote Loblaw Companies Limited’s commitment to sustainably source 100% of seafood sold in its retail locations by the end of 2013. Why use a cat? “The idea that even the fish in cat food will be sustainable is a great way to communicate the scope of the commitment,” said Stephen Jurisic, Co- Creative Director at john st. “And who cares more about fish than a cat?” “Canadians want sustainable seafood options, and we’re proud that Loblaw, a longtime WWF partner, is making it easily available across the country,” said Hadley Archer, Vice-President of Strategic Partnerships, WWF-Canada. “We hope that Norman will encourage Canadian consumers to choose sustainably-sourced seafood at their local grocery store, thanks to Loblaw’s world-leading commitment.” The campaign’s centerpiece is a short online documentary that chronicles Norman’s commitment to living a more sustainable life – one that includes upcycling, energy and water conservation and in-home garbage sorting programs. The film will be promoted through social media channels and leveraging WWF’s passionate fans and followers. You can watch it on WWF-Canada’s facebook page: http://www.facebook.com/WWFCanada “The internet is pretty big on cats, “ says Jurisic, “if this gets half the love Ninja Kitty got, we’d be very very happy.” john st. Team
The WWF (World Wide Fund for Nature wants us to Cycle for Life with their newest commercial via the ad agency JWT and Seven Sunday Films.
Credits: Client: World Wide Fund for Nature Product: WWF Title: Cycle for Life Agency: JWT Director: Bo Krabbe DOP: Torben Forsberg Executive Producer: Rodney Louis Vincent Produced at Seven Sunday Films
A new ad campaign from BP that will begin airing today, "BP Gulf Coast Update - Our Ongoing Commitment," is the first commercial we've seen from BP since 2010. Their newest spot is a progress report of the cleanup in the Gulf Coast region after the Deepwater Horizon disaster in the spring of 2010.
The first in a series of TV spots features Iris Cross from New Orleans, a 29-year veteran of BP who, among other things, reports that all Gulf beaches and waters are open.
As BP shifts it's efforts from clean up into into an environmental-restoration and research phase Geoff Morrell, BP America's VP-communications said: "We made a commitment not only to restore the Gulf but also to keep the American people informed of that effort. We've made significant strides over the past year and believe it's a good time to provide a progress report to the nation."
In an artistic twist on recycling, Lexus challenged four of today's most exciting designers to create innovative fashion items using parts from the Lexus CT 200h (a car that is 90 percent recyclable). The designers created jewelry, clothing, shoes and a very dramatic and Gaga-esque headpiece from gaskets, floor mats and hose clamps.
The Lexus Fashion Workshop will appear in the January 2012 issue of Vogue, on newsstands this week.
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
From crank bearings to exhaust gaskets, the designers took on the challenge with verve, turning some of the best engineered auto parts into innovative fashion accessories – all while driving home the beauty of recycling.
·“Environmental Crown of Virtue”—A truly head-turning piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket. ·“The Valve Collection”—Designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps. ·“Nomadic Sanctuary”—A sleek trench coat, shorts and clutch designed by John Patrick, featuring floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers · “The Luna Shoe”—Created by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.
“Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected',” said Brian Smith, vice president of marketing for Lexus. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
The four pieces will be highlighted in a six-page advertisement in the January 2012 issue of Vogue.Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December. More here.
"Who Cares About This Planet?" is a spoken word poem that expresses this conflict between concern and ignorance for our planet, written and performed by Made Wade.
Made Wade is an emerging artist in Toronto who has performed on both local and international stages, most recently performing at TEDxToronto in 2011. His unique story-telling ability and insightful writing style has inspired and challenged audiences everywhere.
iQ is a line of eco-friendly cleaners that challenges cleaning habits and urges users to re-use their bottles to reduce packaging waste by 80% and the carbon footprint by 70%.
Music Credits: Max Richter Fat Cat Records maxrichtermusic.com
Who cares about this Planet Transcript
Who cares about this planet? All this h20 and soil please... Life's about luxuries. I'm talkin' little plastic bags For little plastic cutleries. I'm talkin' fossil fuel worship into the point we shatter an ecosystem like porcelain'. I'm talkin' 5 cent polyethylene purchasin' because mother-nature nurturin' never did nothin' for my tax bracket. You ask why though? This is social class survival. I need a SUV with an engine that's broaderrr... They claim the effects make the climate get hotterrr. But, so what? I mean wouldn't paradise be so nice? As far as I'm concerned, it can burn baby burn in the name of progress! Oh yes! Our urban centers become more crammed in... So we demolish farmlands... And we call it expansion. Just say goodbye wildlife while I enhance my wild life style. and ain't nobody complainin'... As long as you build them a brand new theatre... Or a state of the art sports arena. Or even as the means get meaner... And the resources get leaner... Who cares about this planet? Well...gluttony aside, Future generations tend to. Plus, women and men who come from cultures that are indigenous still. Not to mention sections of the globe that need to stay frigid and chill... Yet we create landfills of bottles made from synthetics. We spill oil into water bodies and all we can be is apologetic? But man made social bandages won't bring justice to a kingdom where we are the only animals that can speak for ourselves! If we don't respect the butterfly effect... That means we're placin' monetary wealth, above well-being and health... And ultimately life itself. So who cares about this planet? I like to think I do but do I?
“The moment when ozone disappears, the moment the skin gets charred! It is a pressing task to protect the ozone layer.”
Brief: It is difficult to imagine what a growing rate of destructions the earth’s ozone layer is now undertaking, the hole area of ozone layer has exceeded the total land area in Europe! We need to get everybody a clear understanding for all the serious consequences of damage to the ozone layer. Let everyone be well aware of the destruction of the ozone layer is in the not too distant future.
Solution: The loss of the ozone layer will result in strong ultraviolet radiation skin burning or even causing skin cancer and other illnesses. So we create a special T-shirt to demonstrate the harm to the human body caused by ozone layer loss.
Idea: By showing the real effect of cloth and skin getting charred by ultraviolet radiation on a white T-shirt, so as to warn people: Disappearance rate of ozone layer is accelerating now, the skin charred is just around the corner! It is a pressing task to protect the ozone layer! Credits: Advertising Agency: Dentsu, Beijing, China Creative Directors: LiangYue, ArchiveLi, SamSun Art Director: LiGang Copywriters: SunFengTao, SuzieRan
What do you get when you combine Willie Nelson, Coldplay's song "The Scientist" and the Chipotle Mexican Grill? A captivating animated ad supporting sustainable farming.
Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
According to CNN, BP has now broken a TV spot in its ongoing effort to maintain some sort of control over its brand image. You can check it out below or, if someone disables embedding, watch the spot at this link. Like the print ads that have been running, this ad also promises to make things right. BP is walking a tightrope with its messaging -- it needs to communicate something, but doesn't want to be seen as being overly focused on its brand when it should be cleaning up the Gulf. BP's lead creative agency, Ogilvy & Mather, did not create the print ads, and it's unclear at this time whether it had any involvement with this bit of advertising. Robert Wine, a spokesman for BP, said several agencies are working with BP on the campaign but would not specify which created the TV spot. "This will run for a while, it's part of a campaign that will run for a while as we try and reassure the people most directly affected and then the wider American public of our responsibilities and capability here in the Gulf."
He didn't know where the spot was running other than to say that it was only airing in the U.S. and that it started airing today as did radio and online spots. "This is the second stage of the campaign. The first was informational ads along the Gulf Coast that had more to do with how to make contact with us and launch compensation claims. This is the next step in addressing the broader issues and the wider audience on the overall progress of our response."
I sometimes find myself not wanting to say anything about an ad campaign, this is one of those times. Conceived by Cameron Russell Directed by Damani Baker Produced by Cameron Russell and Alex Vlack Edited by Casey Brooks Music by The Teenage Prayers A few of the models in the spot include: Rachel Alexander, Shannon Click, Hanne Gaby, Olya Ivanisevic, Alla Kostromicheva, Heidi Mount, Crystal Renn, Rianne Ten Haken, and Nicole Trunfio.
The Brief: To create an environmental program and a tactical effort to launch. Make it attractive and relevant so the target felt compelled to get involved in the environmental movement.
The Execution: Create the Heineken Green Bag, a re-usable grocery bag made of non-recyclable discarded material from Heineken billboards. A local micro-enterprise of seamstresses crafted them. While we tackled the damaging plastic bag situation, we gave a better use to our trash and helped the micro-enterprise. The bags are being sold on Heinekencity.com, the brand's website and other boutiques.
The Result: The Heineken Green Bags became an instant environmental and fashion statement. The first batch of bags was sold out in a few days. Consumers become a walking billboard for Heineken when they shop with the bag. It's an on-going, self-sustainable project.
Advertising Agency: JWT, San Juan, San Juan Creative Director: Jaime Rosado Copywriter: Jaime Rosado Art Director: Johanna Santiago Editor: Mizael Morales Sound Engineer: Carlos Dávila
Honda Premieres “Racing Against Time” Short-Film Documentary Featuring Skateboarding Legend Tony Hawk and “Star Trek” Screenwriters Roberto Orci and Alex Kurtzman.
Directed by Joe Berlinger with producers @radical.media, “Racing Against Time” takes a personal look at what defines the essence of racing and how the best work is often done when the pressure is high and competition is fierce. The film illustrates Honda’s racing spirit, as Honda associates persevere to develop innovative environmental solutions. Teamwork also is shown as an integral contribution to extraordinary results. These themes are brought to life during the seven-minute film through personal experiences shared by professional skateboarder Tony Hawk, “Star Trek” and “Transformers” screenwriters Roberto Orci and Alex Kurtzman, and IndyCar driver Tony Kanaan. Stories from several Honda associates also are featured, including Sachito Fujimoto’s challenge to develop the Honda FCX Clarity fuel cell electric vehicle.
“Honda’s new doc film, ‘Racing Against Time,’ was developed to share our unique corporate culture rooted in racing, and to inspire people to innovate—no matter what the circumstances,” said Barbara Ponce, Manager of Corporate Advertising for American Honda. “Honda’s racing spirit goes far beyond the race track—it’s a unique approach to business that allows us to face and survive difficulties in the marketplace, including the current environmental and economic challenges.”
“In ‘Racing Against Time,’ Joe Berlinger brings a whole new dynamic to Honda's ‘DREAM THE IMPOSSIBLE’ Documentary Series. There’s a real sense of urgency to the film. The pacing, music and imagery all reflect the intensity and drive of the people we interviewed—whether it’s pro athletes, like Tony Hawk and Tony Kanaan, describing the challenges of competing against the clock or environmental experts and scientists discussing solutions for the looming deadlines that our planet will face in the near future,” said Todd Carey, associate creative director at RPA.
Advertising Agency: RPA, Santa Monica, CA, USA Chief Creative Officer: David Smith Writers: Todd Carey, Curt Johnson Agency Producer: Gary Paticoff Executive Producers: Barbara Ponce, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes Production Company: @radical.media Producer: Andrew Flakelar, Todd Carey, Curt Johnson Director: Joe Berlinger DP/Lighting/Cameraman: Andrij Parekh Editor: Ben Coccio/Outpost Digital Original Soundtrack: Q Department. Post Production: Outpost Digital Graphic Designer: Dave Dimeola, Chris Rubino Photographer: Davi Russo
Interactive Chief Creative Officer: David Smith Executive Producer, Content: Gary Paticoff Creative Director/Art: Curt Johnson Associate Creative Director/Copy: Todd Carey Senior Art Director/Art: David Mesfin Senior Copywriter: Brenna Hajek User Experience Lead: Alex Yra Technology Director: Scott Westerfield Technologist/Flash: Jeff Siegal
A new advert for BP titled "Ultimate Takes You Further". Here's the their claim..."On average, BP's Ultimate fuel gives drivers 28 extra miles per tank. This new TV campaign from Ogilvy Advertising (with help from colleagues at OgilvyOne London), "BP Ultimate Takes You Further", demonstrates that very fact!
I'd like to know how all those people are going to fit in your fuel tank. The best part of this commercial is the music, by Buller & Bang and the song is called "Little Puzzle".
Spot Credits: Agency: Ogilvy London Advertiser: BP Project name: BP Ultimate Takes You Further Client Nicola Buck, brand manager, Vincent Couffon, brand manager, Lisa Gardiner, Assistant Brand Manager, BP Brief: To show how BP's developed its Ultimate fuel so it cleans your engine, making it more efficient. Creative agency: Ogilvy London (OgilvyOne and Ogilvy Advertising) Copywriter: Alan Morrice, Paul Diver Art director: Alan Morrice, Paul Diver Planner: Rupert PriceTim Jones Media agency: Mindshare Worldwide Media planner: Charles Young Director: Greg Gray Editor: Deliverance, South Africa Post production: Black Ginger, South Africa Audio Post propduction: Ben Leeves @ Grand Central Sound Studios Agency Producer: Vicky Newbold Exposure: TV/Radio/Print/POS/Digital
