John West "Lucky Pete" Advert

The new John West commercial, "Lucky Pete" wants you to know the story behind every can. All you have to do is visit and enter the code on your tuna can and find out exactly where your wild tuna came from.
Ad Agency: Cheethambell JWT
Client: John West
Director: Luis Gerard
Art Director: Martin Smith
Copywriter: Andy Huntingdon
Creative Director: Andy Cheetham
Production Company: Uber Content
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