Microsoft Launches First Ever Multi-Product Christmas Advertising Campaign

18 October 2011: Last night Microsoft launched its first ever global, multi-product advertising campaign designed to showcase the unique everyday experiences that can be realised through its latest products and services. With an investment of over £5.5 million, it encompasses Windows, Windows Phone, Xbox for Kinect and Office to demonstrate an interconnected family scenario. The first in a series of 30-second TV ads aired at 20:15 during The Gadget Show on Channel Five and will run until the end of January.

The campaign, led by US ad agency Crispin Porter + Bogusky, includes activity across TV, digital and search and will roll out globally across 35 countries including UK, France, Germany, Italy and Spain.

Over the last year Microsoft has launched some of the industry’s most innovative and compelling products, such as Windows Phone and Kinect. These, combined with Windows and Office, provide a unique experience for the consumer. The campaign showcases the interconnected story through visual and relatable moments in everyday life for families around the world. It will provide a deeper understanding of how the products work together and inspire audiences to stay connected this Christmas.

The inaugural advert shows a family witnessing some embarrassing ‘dad dancing’ to Dance Central 2 on Xbox 360 Kinect which is unknowingly captured on his daughter’s Windows Phone. She shares the footage with her brother who edits and remixes it in Windows Live Movie Maker on his Windows PC, before uploading it to SkyDrive – where it is beamed to friends and family around the world. The living-room scenario showcases the connectivity of Microsoft’s suite of products and their integration on consumers’ everyday lives.

Paul Davies, Director of Marketing Communications at Microsoft UK commented: “In the run up to the festive season our thoughts turn to keeping in touch with loved ones. The great technology from Microsoft enables people to do this in new and exciting ways. Our latest campaign demonstrates just some of the things that that families can do using Windows PCs, Windows Phones, Kinect for Xbox, and Office to communicate with each other. Not only is it simple and easy, but the technology can enable them to stay connected, often in entertaining and surprising ways.”
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