Mitsuishi "Welcome to the New Normal"

Mitsubishi starts an electric-car revolution in of all places Normal, Illinois. The documentary style ad does a great job of making the revolutionary seem normal.
Client: Mitsubishi
Campaign: "Normal"
Agency: 180, Los Angeles (180LA)
Executive Creative Director: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Copywriter: Michael Burdick
Art Director: Michael Bokman
Head of Production/Managing Partner: Peter Cline
Producer: David Emery
Group Account Director: Amy Call
Account Director: Sandy Song, Mary Friedrich
Production Co.: TOOL of North America
Director: Matt Ogens
DP: Antonio Calvache
Managing Director: Brian Latt
Executive Producer: Oliver Fuselier
Producer: Kelly Christensen
Stylist: Annie Bloom
Casting Company: Claire Simon Casting
Casting Director: Amy Newbold
Shoot Location: Normal, Illinois
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