Adidas’ Ajax Experience Prank

The Adidas Ajax Experience prank might not go over so well here in North America but in Amsterdam, Adidas and the ad agency Iris pulled off an epic prank.

Imagine: The new home shirt of your favorite football/soccer team has arrived. You go to the fan shop to try one on and Adidas pulls this on you with the help of the entire Ajax soccer team.

A series of fake fitting rooms were installed inside the Ajax Experience, Amsterdam. Inside one room, one of the walls was fake with a two-way mirror. When fans entered the room and started trying on their jersey, the mirror/wall suddenly opened. And there were Ajax players Vurnon Anita, Kolbeinn Sigthorsson, Daley Blind, Jasper Cillessen, team captain Siem de Jong and women's team players and Leonne Stentler Babiche Roof to cheer them on.

Ad Agency: Iris, Amsterdam.
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