Smythe "Make Anything Spectacular" Even Chopping Wood

Canadian Fashion brand "Smythe" shows us how women can "Make Anything Spectacular" in these two new ads created by Toronto based ad agency Open. "Fish" and "Woods Select" feature a fashionably dressed women gutting fish and chopping most of us Canadian women, she looks damn good doing it too.

Agency: Open
Client: Smythe
Co-Designers: Andrea Lenczner & Christie Smythe
Partner Creative: Martin Beauvais
Partner Strategy: Christian Mathieu
Agency Producer: Anne Ngo
Writer: Claire deMarco
Art Director: Jessica Carter
Production Company: Sons & Daughters, Toronto
Director: Christina Hodnet
Executive Producer: Liane Thomas
Director of Photography: Mark Zibert
Producer: Jeff Darragh
Production Designer: Luke Pryshlak
Wardrobe: Deborah Ferguson
Editorial: PosterBoy Edit
Editor: Danica Pardo
Producer: Michelle Lee
Colour Company: Notch
Colourist: Bill Ferwerda
VFX Company: Crush
VFX Artist: Andre Arevelo
VFX Producer: Emma Wojick
Music and Sound Design: Apollo Studios, Toronto
Music on Smythe 1: Yan Dal Santo for Apollo Studios
Music on Smythe 2: Mathieu Lafontaine for Apollo Studios

Lil bit about Smythe:
Smythe has created essential wardrobe pieces that are both modern and emotional. The contemporary, flawlessly-tailored jackets and coats feature nostalgic colours, textures and prints that are distinct in their traditional menswear tailoring details. This artful tailoring and sartorial fit made Smythe an instant success when the label launched in 2004. Smythe's made-in-Canada jackets and coats are iconic silhouettes that are novel yet versatile. For more visit
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