Nokia Digs Their Way Out Of Hot Water With "Smart" Consumers

With the launch of the new Nokia Lumia 920 SmartPhone yesterday, Nokia wanted to showcase the image stabilization feature and posted the above video on YouTube, the only problem is that video was not filmed using a Lumia 920 but rather a van and a high-tech camera (images below) as is evident at about 0:27 of the clip.

Sadly, Nokia noticed that we all noticed and they changed the description on the uploaded video to read: "The video demonstrates the benefits of optical image stabilization only and the video is not shot on a Lumia 920. For a video shot on a Lumia 920 compared to a competitor smartphone see:"

They also posted this apology on their blog:
An apology is due

Published by Heidi Lemmetyinen on September 6, 2012

We’re excited about the Lumia 920 and the ground-breaking PureView imaging capabilities we announced today.

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

We are looking forward to bringing the Lumia 920, with PureView optical image stabilization to select markets later this year.

Here is the video shown at the press conference shot using a Lumia 920. On the right is a Lumia 920 prototype with OIS. On the left is a smartphone without OIS. The difference is apparent.

Sadly again, the highest rated comment on YouTube for the above video simply asks "How will I know if this video was really recorded by a Lumia 920?"

Despite this epic disaster it is possible that Nokia's PureView system does exactly what they claim it can do, only time will tell if they can convince consumers otherwise.

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