Behind The Scenes of Ikea's "Playing With My Friends"

The new IKEA "Playing With My Friends" ad has been so successful ad agency Mother and IKEA today released the making of the commercial. Come behind the scenes of this fun whimsical spot, meet Darren The Bear and see just how it was created.

See the Playin With My Friends ad HERE.

Creative Ad Agency: Mother, London
Director: Dougal Wilson
Production Co.: Blink
Producer: Ewen Brown
Editor: Ed Cheesman
Editing House: Final Cut
Post Production: MPC
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