The Cloud TV Ad for Guinness - Made of More

Guinness presents "The Cloud" in their newest TV commercial. In the ad, a cloud breaks free from the petty squabbles of all other sky-dwellers and embarks upon a journey of self-discovery. Our hero travels over the seas, through power lines, inside cramped alleyways between buildings, and even inside a parking garage, cementing its individuality along the way.

"The more he saw, the more he did," a narrator says of the apparently male mass of vapor as it hovers around the city like a parade float, thus exemplifying the brand’s tagline, "Made of More."

Ad Agency: AMV BBDO, UK
Copywriters: Alex Grieve Posters: Mike Sutherland
Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister
Senior planner: Tom White
Planner: Pete Zezulka
Account: Crispin Butler
AM: Paddy Heaney
TV Producer: Olly Chapman
Assistant: Holly Pienaar
Media Agency: Carat
Media Planner: Stuart Aplin
Production Company: Gorgeous
Director: Peter Thwaites
Post-production Company: The Mill
Retouching: Digital Light
Model Making: Swell New York
CGI: The Mill
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